Thu.Jun 27, 2019

How to make your Demand Generation Plan Fool-proof

Only B2B

Creating a demand generation plan which is successful is not be easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel. The post How to make your Demand Generation Plan Fool-proof appeared first on ONLY B2B. blogs

Pride Marketing Isn’t Perfect, but Is It Progress?

Contently

To fans of VH1’s drag queen reality competition RuPaul’s Drag Race, Vanessa “Vanjie” Mateo is a household name. With her deep, scratchy voice and bombastic sense of humor, she’s been called the “DMX of drag.” ” She was also one of the biggest memes of 2018 but still wasn’t recognizable to a mainstream audience. That changed when Vanjie landed an endorsement deal with Chips Ahoy in 2019.

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A memorandum on how to monetize ABM

xiQ

Account-based Sales And Marketing (ABM) Is Complex! Long sales cycles, multiple decision makers and influencers, a daily barrage of events i.e. executives leaving or new ones being appointed, industry events i.e. M&A activity and much more require the attention of ABM teams. “On

The Benefits of Marketing Automation for Wealth Management

Act-On

Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Statistics Show Digital Marketing Continues to Outpace Traditional Marketing Tactics

KoMarketing Associates

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Statistics from eMarketer recently discovered that total digital ad spend in the U.S. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2

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Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better.

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How to Boost Your Social Media Marketing Efforts with Content Marketing Tools

Single Grain

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute.

How to Build A Winning Creative: An Analysis of Over 10 Million Native Ads

SEMrush

In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. Learn best practices across verticals, including choosing images, writing headlines, and producing videos.

We stopped trying to convince people and got triple the results

B2B Lead Blog

A small thing changed my work in a big way. This is the story of how I started focusing on empathy for customers. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Keep Your Business Entity Legitimate As a Freelancer

ClearVoice

Debate rages round the liability freelancers accept when they agree to contracts that hold them liable for their words using indemnity clauses. Other contract terms related to confidentiality violations , libel or defamation committed while writing give freelancers pause.

6 SaaS Companies With Stellar Product-Market Fit and Serious Growth

Golden Spiral

Mark Andreessen once wrote, “The only thing that matters is product/market fit… Whenever you see a successful startup, you see one that has reached product market fit.”. Branding/Positioning

The Importance Of Client Education For Client Retention In The Marketing Niche

Content Science Review

In this article, I explore the 3 most common categories of clients and reveal how to educate them to improve your chances of retention. Article

10 Steps for Creating Remarkable Website Content

Circle Studio

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

In-Office Perks Your Employees – And Your Bottom Line – Will Love

Hatchbuck

Winning the war on talent isn’t easy. Not only do you have to spend time and money to recruit good employees, but you also have to make an ongoing effort to keep those employees happy and engaged.

Jobs That Are Hard to Fill? Call in Employee Ambassadors

DrumUp

There are always those nearly impossible jobs… You know the type: you need someone for that role ASAP, but no one’s applying or they’re not the right fit. It makes you want to pull your hair out and yet, you have to keep working to compensate for the lack of suitable candidates.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Invest in Creativity.

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Why Your 2015 Organic Search Engine Optimization Strategy Isn’t Working Anymore

Square 2 Marketing

What You Need To Do To Upgrade Your SEO Work To 2020 Standards. Did you know that Google updates its search algorithms 500 to 600 times a year? Most of those updates are minor and have little impact on your approach to driving organic rankings.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Run a Strategy-Focused Content Workshop

Content Marketing Institute

Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals.

We know who they are and they won't buy.

Marketing In Real Life

When you get a phone call or email out of the blue from someone you don’t know from a company you don’t know selling something you’ve never heard of it isn’t very likely you’re going to give it much attention – you’re certainly not likely to buy anything.

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How Successful Content Writers Fight Distraction and Find Success

Scoop.it

Is there anything better than being a freelance content writer? You get the opportunity to express your thoughts, ideas, and opinions on a variety of topics, all while enjoying the flexibility to work remotely and carve out your own hours.

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Yes, Some SDRs Have Fun Crushing Quotas

Outreach

Being a sales development representative (SDR) is one of the hardest jobs in the industry and, arguably, one of the most important. According to Hubspot, the main challenges that SDRs face relate to the grueling nature of the profession: burnout, attrition, and disengagement.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Aligning Content to Strategy

Kapost

A few years back, I heard some stats about content that hit way too close to home: According to SiriusDecisions, 65% of the time teams spend on content is wasted, The post Aligning Content to Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business.

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How Thinking Like an Entrepreneur Can Supercharge Your Success

Marketo

Companies that thrive amid constant change and innovation share a common trait: Their leaders encourage employees to think more like entrepreneurs than traditional workers. However, thinking like an entrepreneur does not require setting up a startup inside an organization.

Why Brand Consistency Is Key In The Age of Content Overload

Brandfolder

You don’t need us to tell you there’s too much content out there. Right this very minute [thousands upon thousands of pieces of content are being published on the web]([link

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.