Thu.Jun 27, 2019

How to make your Demand Generation Plan Fool-proof

Only B2B

Creating a demand generation plan which is successful is not be easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel. The post How to make your Demand Generation Plan Fool-proof appeared first on ONLY B2B. blogs

Pride Marketing Isn’t Perfect, but Is It Progress?

Contently

To fans of VH1’s drag queen reality competition RuPaul’s Drag Race, Vanessa “Vanjie” Mateo is a household name. With her deep, scratchy voice and bombastic sense of humor, she’s been called the “DMX of drag.” ” She was also one of the biggest memes of 2018 but still wasn’t recognizable to a mainstream audience. That changed when Vanjie landed an endorsement deal with Chips Ahoy in 2019.

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A memorandum on how to monetize ABM

xiQ

Account-based Sales And Marketing (ABM) Is Complex! Long sales cycles, multiple decision makers and influencers, a daily barrage of events i.e. executives leaving or new ones being appointed, industry events i.e. M&A activity and much more require the attention of ABM teams. “On

Owned Media: How to Create the Best Content

B2B PR Sense

Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Benefits of Marketing Automation for Wealth Management

Act-On

Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

More Trending

What Are the Key Elements of Conversational Marketing?

Reachforce

A great ad is memorable for a short time, but great dialogue creates lasting experiences. Which impression would you rather have? marketing tools

Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better.

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How to Boost Your Social Media Marketing Efforts with Content Marketing Tools

Single Grain

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute.

We stopped trying to convince people and got triple the results

B2B Lead Blog

A small thing changed my work in a big way. This is the story of how I started focusing on empathy for customers. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Keep Your Business Entity Legitimate As a Freelancer

ClearVoice

Debate rages round the liability freelancers accept when they agree to contracts that hold them liable for their words using indemnity clauses. Other contract terms related to confidentiality violations , libel or defamation committed while writing give freelancers pause.

6 SaaS Companies With Stellar Product-Market Fit and Serious Growth

Golden Spiral

Mark Andreessen once wrote, “The only thing that matters is product/market fit… Whenever you see a successful startup, you see one that has reached product market fit.”. Branding/Positioning

How to Run a Strategy-Focused Content Workshop

Content Marketing Institute

Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals.

The Importance Of Client Education For Client Retention In The Marketing Niche

Content Science Review

In this article, I explore the 3 most common categories of clients and reveal how to educate them to improve your chances of retention. Article

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

In-Office Perks Your Employees – And Your Bottom Line – Will Love

Hatchbuck

Winning the war on talent isn’t easy. Not only do you have to spend time and money to recruit good employees, but you also have to make an ongoing effort to keep those employees happy and engaged.

10 Steps for Creating Remarkable Website Content

Circle Studio

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place.

Jobs That Are Hard to Fill? Call in Employee Ambassadors

DrumUp

There are always those nearly impossible jobs… You know the type: you need someone for that role ASAP, but no one’s applying or they’re not the right fit. It makes you want to pull your hair out and yet, you have to keep working to compensate for the lack of suitable candidates.

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[Storytellers Interview | Inbox Collective] Lessons learned from launching over 40 newsletters

Keywee

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Invest in Creativity.

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How Successful Content Writers Fight Distraction and Find Success

Scoop.it

Is there anything better than being a freelance content writer? You get the opportunity to express your thoughts, ideas, and opinions on a variety of topics, all while enjoying the flexibility to work remotely and carve out your own hours.

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Yes, Some SDRs Have Fun Crushing Quotas

Outreach

Being a sales development representative (SDR) is one of the hardest jobs in the industry and, arguably, one of the most important. According to Hubspot, the main challenges that SDRs face relate to the grueling nature of the profession: burnout, attrition, and disengagement.

Why Your 2015 Organic Search Engine Optimization Strategy Isn’t Working Anymore

Square 2 Marketing

What You Need To Do To Upgrade Your SEO Work To 2020 Standards. Did you know that Google updates its search algorithms 500 to 600 times a year? Most of those updates are minor and have little impact on your approach to driving organic rankings.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Aligning Content to Strategy

Kapost

A few years back, I heard some stats about content that hit way too close to home: According to SiriusDecisions, 65% of the time teams spend on content is wasted, The post Aligning Content to Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business.

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Website Content Writing Software (11 Tools and Resources to Consider)

MarketMuse

To present the best version of your content, make sure your spelling and grammar are correct, your topics are engaging and well-researched and your headlines strong. The post Website Content Writing Software (11 Tools and Resources to Consider) appeared first on MarketMuse. Content Strategy Tools

We know who they are and they won't buy.

Marketing In Real Life

When you get a phone call or email out of the blue from someone you don’t know from a company you don’t know selling something you’ve never heard of it isn’t very likely you’re going to give it much attention – you’re certainly not likely to buy anything.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.