Fri.Jun 02, 2017

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Weekend Reading: “The Customer Loyalty Loop” by Noah Fleming

Marketing Insider Group

For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions. In The Customer Loyalty Loop, Noah Fleming affirms not only that your customer’s experience with your product or service is the most powerful marketing you have, but […].

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8 Writing Lessons from Everybody Writes by Ann Handley

Adobe Experience Cloud Blog

As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. I’m a writer when I create session descriptions for my presenters at conferences. I’m a writer when I communicate with my sales team. I was a writer when I created the slides for my webinar, 8 Biggest Mistakes Field Marketers Make.

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How to Create B2B Personas that Inform Content Marketing Strategy

Kapost

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content. The post How to Create B2B Personas that Inform Content Marketing Strategy appeared first on Kapost Content Marketing Blog.

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4 Ways to Build a Team of Engaged Employees

EveryoneSocial

How Do You Build a Team of Engaged Employees? It’s a question that many good business owners and leaders should (and typically) do care about. Why? Happy workers who are thoroughly engaged with the company are much more likely to contribute to the business, generate more overall brand visibility, and help increase profitability. However, even having a great business culture and a team of happy workers, does not mean that all employees are actually engaged in the business.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Technically Speaking: Tackling B2B Technology Marketing

Content Standard

Sometimes, trying to develop effective content for an audience can feel a little bit like trying to catch a fish with your bare hands: You’re aware of how to reach your goal, but that doesn’t make the process any easier. Either way, there will inevitably be a lot of trial and error, feeling as if you’re trying to catch something that keeps moving just as you get close enough to catch it.

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INFLUENCE YOUR PROSPECTS BEFORE THE DEAL STARTS

xiQ

DIRECT SALES IS CHANGING. Buyers Have Completed 57% of the Process by the Time They Start Talking to Suppliers. The Challenger Customer. Your best prospects are doing their homework on you and your solutions long before you find out about it. Today’s Sales and Marketing teams need to engage prospects earlier, at a different level and influence them to be in position to win the deal.

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Top 20 Most User Friendly Marketing Automation Software

Boingnet

By Boingnet. We received an unexpected, but very pleasant surprise this week when we were notified by Capterra that Boingnet was named one of the "Top 20 Most User Friendly" in the Marketing Automation Category. What we're most proud of is that Boingnet is the only direct mail, multi-channel marketing focused solution to make the cut. We are laser focused on building the most user friendly solution for direct mail marketers to drive their audiences online, where personalization and tracking take

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INFLUENCE YOUR PROSPECTS BEFORE THE DEAL STARTS

xiQ

DIRECT SALES IS CHANGING. Buyers Have Completed 57% of the Process by the Time They Start Talking to Suppliers. The Challenger Customer. Your best prospects are doing their homework on you and your solutions long before you find out about it. Today’s Sales and Marketing teams need to engage prospects earlier, at a different level and influence them to be in position to win the deal.

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8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)

Directive Agency

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers. If you know how to work them, you can leverage your time at these events to build your brand, generate leads, and learn quite a bit yourself.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Benefits of Personalization in B2B Marketing

FunnelEnvy

Are you unsure about the benefits of B2B Personalization for your bottom line? The example below shows exactly how a few web changes in favor of personalization can increase dramatically increase revenue. Personalization impact on Lead Value. In the case above, we’ve got an enterprise B2B SAS business with two defined two distinct groups: non-target accounts and target accounts.

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Why ABM Display Is Your OnRamp To The NEW SiriusDecisions Waterfall

Kwanzoo

Over 3000 B2B marketers converged recently at the SiriusDecisions Summit in Las Vegas. One of the big announcements there was the introduction of their new and improved SiriusDecisions Demand Waterfall™.

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Customer centricity: The ‘easy’ way to better business performance

Integrated B2B

In a B2B environment that is becoming increasingly competitive, there is growing interest in what actually drives business performance. I was recently presented with some research by Professor Moira Clark of the Henley Centre for Customer Management , which concluded that making it easier for customers to do business is a sure-fire way of improving the bottom line.

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Digital is plural

Biznology

As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of subject matter experts, developing a vision, a mission statement, a roadmap, and dividing the work up in a series of project work streams to deliver what was presented to their business sponsors.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Why a Unified Customer View is Vital to Your Marketing Efforts

Experiture

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. A unified customer view can help marketers define customer experiences and drive enhanced engagement. Experiture offers an all-in one customer engagement marketing platform that helps both B2C and B2B marketers develop personalization programs that generate more leads and interact more effectively with target audiences.

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How I Learned to Stop Worrying and (Sorta) Love the Phone

SWZD

When it comes to personal phone calls, I ask my friends and acquaintances to follow the Slate Rule : If you haven’t seen me naked, send me a text instead. Business calls have a slightly lower standard (also from Slate): “Have I ever seen this person across a lunch table?”. I Haven’t Checked Voicemail Since 2009. I straddle the line between very young Gen Xer and very old millennial.

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Why a Unified Customer View is Vital to Your Marketing Efforts

Experiture

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. A unified customer view can help marketers define customer experiences and drive enhanced engagement. Experiture offers an all-in one customer engagement marketing platform that helps both B2C and B2B marketers develop personalization programs that generate more leads and interact more effectively with target audiences.

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. .

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why a Unified Customer View is Vital to Your Marketing Efforts

Experiture

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. A unified customer view can help marketers define customer experiences and drive enhanced engagement. Experiture offers an all-in one customer engagement marketing platform that helps both B2C and B2B marketers develop personalization programs that generate more leads and interact more effectively with target audiences.

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Why Generation Z Should Be Included in Your Content Strategy [Infographic]

Hubspot

I'll admit it: I've always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn't a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn't me who the Spice Girls were singing about in soda commercials was very sad news.