Hubspot
FEBRUARY 9, 2018
As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed.
Biznology
FEBRUARY 9, 2018
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. Not that your audience always comes to the content that sells your products through search.
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Marketing Insider Group
FEBRUARY 9, 2018
For the 161st episode of The Marketing Book Podcast, I interviewed Soon Yu, co-author with Dave Birss of Iconic Advantage: Don’t Chase the New, Innovate the Old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s […]. The post Weekend Reading: “Iconic Advantage” By Soon Yu appeared first on Marketing Insider Group.
Contently
FEBRUARY 9, 2018
A few years ago, researchers at Johns Hopkins University examined Super Bowl ads to see who was getting the best bang for their buck. A Super Bowl ad on CBS costs $166,666 per second. That’s $10 million per minute. The Super Bowl is one of the few occasions when TV audiences are actually happy to watch the commercials. Because the ads are so expensive, advertisers put a lot of effort into making them great.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
FEBRUARY 9, 2018
Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. If a lack of time, resources, or understanding keeps you from actively seeking out affiliates, you’re missing a significant opportunity.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
FEBRUARY 9, 2018
If I hear one more marketer tell me that the sales team is their “eyes and ears to the customer” I am going to scream. There’s no doubt that your sales team is likely on the phone with current and prospective customers more than you are. But their job is not to build your personas for you. They are not there to help determine who the active members of your buying committee are.
Only B2B
FEBRUARY 9, 2018
5 Smart Strategies For Content Syndication. Content Syndication has always been the hot potato of digital marketing. Content syndication is a process of syndicating your content in various channels in order to make your voice audible over the net. Marketers believe it to be one of the most successful ways of engaging the target audience and gaining visibility.
Convert
FEBRUARY 9, 2018
Wouldn’t it be great if we could test everything before fully committing to it? Like when you go get ice cream and they let you sample a few flavors before deciding on the one you want. Or when you go to buy a new car and you can take a few test drives before landing.
Kapost
FEBRUARY 9, 2018
Content plays a growing role within organizations as marketers create content that’s more targeted and effective to generate new interest, nurture existing prospects, and ultimately improve conversions. Not surprisingly, Kapost’s. The post Engage Your Funnel—Don’t Just Fill It appeared first on Kapost Content Marketing Blog.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
FEBRUARY 9, 2018
AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing I can assure you is that AI technology is advancing faster than most of us will ever be able to keep up with.
Convert
FEBRUARY 9, 2018
We’ve spent the better part of a year wrapping our heads around the concept of Account Based Everything (ABE). While most of what ABE advocates comes intuitively to good marketers and sales reps, we finally have the tools that allow for a massive company orchestration to take place. When I was first put in charge.
6sense
FEBRUARY 9, 2018
There’s no doubt that the marketing world is an ever-changing landscape, with new flashy technology at every turn, a trendy methodology released every other day and “magic bullets” left and right. But at the end of the day, all of those things mean nothing if they’re not accomplishing every marketers number one goal: driving demand. While that may sound simple enough, what does it truly mean in practice?
DivvyHQ
FEBRUARY 9, 2018
“You’ve been creating content since the day you were born.”. Some may look at that quote and say “What?” But, if you’re someone like me, someone born after the year 1990, it is important to sit back, examine, and realize that people around my age have been creating content since we were old enough to hold a device. We’ll probably regret it later, but we’ve essentially gone public with our lives, creating blogs, making videos, posting to social media, you name it!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bluetext
FEBRUARY 9, 2018
We’ve been writing about the value of metrics-driven PR to drive revenue and lead generation for brands in order to tie media coverage directly to results for our clients. We call it metrics-driven PR. In this post, we will describe how to use market research to drive news coverage and thought leadership as part of a metrics-driven PR program.
Only B2B
FEBRUARY 9, 2018
2 Reasons Your Startup is Not Getting Leads from Your Blog (+How to Fix It). We live on the internet. Like, literally. People eat on Instagram and buy on online stores. So does your startup business. The worst thing that you can do is not utilize the potential of the internet by making silly mistakes. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads.
LeanData
FEBRUARY 9, 2018
Having a ton of leads is a great problem for any business to have. But while 61% of sales leaders say their teams always follow up on marketing leads …. … only 30% of marketing leaders say they believe sales follows up on marketing leads. That’s one heck of a difference. So at our panel at SaaStr Annual 2018, we set out to answer once and for all: just how should organizations approach lead follow up?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brightedge
FEBRUARY 9, 2018
Everyone here at BrightEdge is excited to announce the return of the Share Global Insights Tour in 2018! We’re building on the momentum from the 2017 tour, adding new tracks, product training sessions, and even more speakers. We will be back with single day events in New York, London, and Chicago. And new in 2018, […]. The post The Share Global Insights Tour is Back!
SnapApp
FEBRUARY 9, 2018
In January, SnapApp teamed up with Sprout Social for its first edition of Ask A Marketer, a new webinar series dedicated to answering the hard-hitting questions marketers face when it comes to, well.marketing. . The best part of this webinar was that the audience shaped the entire conversation with questions we received during registration. You can watch the webinar on-demand here. .
Content Standard
FEBRUARY 9, 2018
Windows rolled down, music blaring, car packed with friends (or just that special someone). If the image of the car as a ticket to freedom appeals to you, well, let’s just say you’re probably not that young anymore. For young people today, the old auto industry narrative about The Car—emblem of coolness, inspiration for countless songs and movies, and pathway to freedom from authority figures—has come to a screeching halt.
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