Marketing Insider Group

JUNE 3, 2016

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to […]. The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group.

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Startups Paid Search Agency B2B Marketing Content Marketing 141

Hive9

JUNE 3, 2016

While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason.

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Contently

JUNE 3, 2016

For one day a year, slideshows are cool. This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. Meeker and co. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. 1.

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Internet Marketing Marketing Report Trends Paid Search Agency 95

Adobe Experience Cloud Blog

JUNE 3, 2016

Author: Joanna Alter Because of its ubiquity, buyers have grown wary of branded content, and so they easily tune it out. What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

JUNE 3, 2016

Here’s what you missed while doing everything you could to avoid that gorilla story… The New Yorker: Let’s Get Drinks. Selected by Shane Snow, co-founder and CCO. Everything about this is so real. Motherboard: Elon Musk Says There’s a ‘One in Billions’ Chance Reality Is Not a Simulation. Selected by Dillon Baker, associate editor.

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Hinge Marketing

JUNE 3, 2016

Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. Most recently, we published our first annual High Growth Study of 526 professional services firms. A comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt.

Analytics 50

Analytics B2B Marketing B2B Top of Funnel 50

SnapApp

JUNE 3, 2016

I’ve always loved to write, but I never quite knew how to make a career out of it. Back when I was young—which means about a year ago—I thought the only way to really utilize one’s writing skill was to write for something like a newspaper or magazine. If you knew how to write, you wrote for your local paper or you wrote a novel. Case closed. Given those industries are struggling as they adjust to our dynamic society, though, I gave up on those options as potential employment opportunities.

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Startups Paid Search Agency Communities Paper 48

Hubspot

JUNE 3, 2016

How far will technology advance in the next 20 years? That's kind of a difficult question to wrap your head around, isn't it? Of course, that hasn't prevented people from offering up their own (sometimes bombastic) claims for what the future will hold. From forecasting the demise of certain companies and technologies, to predicting the mass adoption of particular products, tech fortune-tellers have long been waxing philosophical about what's to come.

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Sprout Social

JUNE 3, 2016

Remaining scrappy is all about simplifying your marketing efforts down to what’s really important, executing your plan in the most effective way and always welcoming new ideas and inspiration. Sometimes, brand messaging and campaigns can be convoluted and messy. This week at #SproutChat , Nick Westergaard , Chief Brand Strategist at Brand Driven Digital and author of Get Scrappy , joined us to share his knowledge and insight on implementing a smarter, scrappier digital marketing strategy.

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Peer-to-peer Planning Budget Programs Startups 44

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Hubspot

JUNE 3, 2016

When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back. Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relatio

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Marketing Websites Advertising Agencies Work Management Ad Building 44

The Freeman Company

JUNE 3, 2016

Key takeaways from drupa 2016 to add to your next event

Trends 40

Trends 40

Hubspot

JUNE 3, 2016

If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak? These are the kinds of questions the folks at VisionMobile wanted to know -- which is why they surveyed over 30,000 developers for their annual Developer Economics survey , and then illustrated their findings in the infographic below.

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Demographics Statistics Customer Surveys Software 43

Biznology

JUNE 3, 2016

Even though binary representation is nothing new , being invented in the 17th century, and early reasonable manifestations in Ancient Egypt and China – think Yin and Yang as one of the oldest representations of zeroes and ones – the actual digitalization of the world started sometime in the middle of the 20th century, as computers started their ascension into our daily lives.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Contently

JUNE 3, 2016

For any male who went to high school in the 2000s, Axe body spray was an inescapable part of life. Every boys locker room in the country reeked of Axe, and the guys who used the deodorant seemed to care less about masking odor than making sure everyone in school knew they used the product. Axe wasn’t about deodorant; it was about dominance. Spraying some on was supposed to let everyone know that you were a man, and you were looking for a woman.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Youtube Marketing & Strategy 78

LEADership

JUNE 3, 2016

I talk a lot on this blog about how to attract new customers – how to draw them in and nurture the relationship until it is time to close the deal. I thought we could all use a smile this week, so today, just for fun, I thought we could talk about the customers that you don’t want to have. After all, every experienced business owner and executive knows some customers cause nothing but headaches.

Thought Leadership 43

Thought Leadership Tips Marketing Websites Companies 43

Contently

JUNE 3, 2016

For any male who went to high school in the 2000s, Axe body spray was an inescapable part of life. Every boys locker room in the country reeked of Axe, and the guys who used the deodorant seemed to care less about masking odor than making sure everyone in school knew they used the product. Axe wasn’t about deodorant; it was about dominance. Spraying some on was supposed to let everyone know that you were a man, and you were looking for a woman.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Youtube Marketing & Strategy 60