Thu.Apr 13, 2017

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Referrals: Your Untapped Source for Generating Leads

Marketing Insider Group

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing. Referrals are potentially the most valuable. The post Referrals: Your Untapped Source for Generating Leads appeared first on PureB2B.

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Marketers Challenged to Deliver Better Video Experiences to Customers

KoMarketing Associates

As agency and brand marketers continue to develop video content, research suggests that they are still struggling to provide a better customer experience. The “Advancing the Ad Experience” report from the FreeWheel Council for Premium Video (FWC) discovered that for the majority of agency and brand marketers (52 percent), creating a better ad experience is the biggest challenge when it comes to video.

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Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. and now also in Europe. I’ve been meaning to write about them for some time but when we finally connected late last year they had a major launch coming this April, so it made sense to hold off a little longer.

eCommerce 120
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4 Tools and Tactics to Generate More Leads with Baidu PPC

KoMarketing Associates

The ultimate goal of business is to capture more customers and close more deals. But this does not happen overnight. Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. Once a prospect is in the lead-tracking system with their basic information, the sales department has the opportunity to understand more about a potential customer and get the sale.

PPC 120
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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This One Lead Gen Metric Will Help You Show Marketing ROI

Contently

Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.

Lead Gen 147

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking. For example, “totally crushing it” means different things to different people.

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Less, But Better: 4 Practical Ways to Create Enough Engaging Content

Adobe Experience Cloud Blog

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. That’s what marketers have been hearing for the past few years—and many of us have bought into this thinking. In response to this, and to fill the need of an “always on” content operation, there’s been a push for content teams to function as publishers. That push for more content is so intense that some brands are using the 24-hour newsroom approach to create more and more content in an attempt to be relevant.

Practices 133
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Scaling Your ABM Programs with the Lattice Data Cloud

Lattice

We are excited to announce the joining of Lattice in an exclusive partnership with Dun & Bradstreet to further advances marketers’ ability to scale ABM.

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You’re Invited to a Gathering of the Masters of the Marketing Universe

Adobe Experience Cloud Blog

Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit. It’s the one time of the year (and the most wonderful time of the year) where the brightest Digital Services Partners (MCEs—Marketing Certified Experts—out the wazoo) and greatest in marketing technology solutions all live in harmony for four glorious days.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. That’s not surprising when you consider consumers’ trust in brands has continued to decrease year-over-year, while their reliance upon and trust of word-of-mouth ha

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YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

May 2nd marks a big day for YouTube. Nearly ten years after adding annotations, the video streaming giant is retiring them in favor of newer, more mobile-friendly calls-to-action. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.

Youtube 66
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Co-op MDF Strategies for a Better Partner Engagement

Computer Market Research

Computer Market Research. Co-op MDF Strategies for a Better Partner Engagement. 4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships. In part 1 of this 3-part blog series, we explored why Co-op MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs.

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What Do Snapchat Emojis Mean?

Hubspot

There are hundreds of emojis available on iOS and Android mobile device keyboards. Everything from tacos to national flags to artists is represented in cartoon emoji form. But let’s be real here: Most of us just use the same few emojis over and over. If you know me, you know I love two things more than anything: cats and sleeping. So it’s fitting that the two emojis I use most often in my texting keyboard are: Another thing you may already know about me is that I love using Snapchat.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Maximize Opportunities with CO-OP/MDF

Computer Market Research

Computer Market Research. How to Maximize Opportunities with CO-OP/MDF. 4 Solutions for Achieving Partner Engagement and Developing an Ongoing Relationships. In part 1 of this 3-part blog series, we explored why Co-op/MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this series, we will jump into partner engagement solutions businesses can use to improve mindshare, establish synergy and capitalize on Co-op/M

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6 Questions to Ask Before Hiring a Freelance Graphic Designer

Hubspot

Hiring the wrong freelance graphic designer can make or break your brand or marketing objectives. A designer that can’t complete projects on time, lacks the ability to adapt to your brand aesthetic, or has never taken on the type of work you’re doing could cause you to lose business. Regardless of the type of project you’re hiring a designer for, it’s important to make sure you’re bringing in the right person for the job.

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#1 for Customer Satisfaction! Brandfolder Holds on to Top Spot

Brandfolder

We’re thrilled to announce that Brandfolder maintained highest marks for customer satisfaction in [G2 Crowd’s Spring 2017 ranking of digital asset management]([link] (DAM) software. We’ve held this spot for the.

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Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days

Hubspot

I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Develop Thought Leadership Insights 4: Mash Up Your Expertise [VIDEO]

Hinge Marketing

This video is the fourth in a five-part series about how to develop thought leadership insights. This video talks about mashing up your expertise. Video Transcription. Hi, I’m Lee Frederiksen. Today I want to continue on our series about how to develop thought leadership insights. This is about how can you get those types of insightful perspectives that really make you a thought leader.

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How You Can Benefit from Online Lead Generation Services

KEO Marketing

With so much advancement in the field of technology and easy accessibility of the Internet, more companies have begun using online resources for lead generation. However, finding new customer leads can be a time-consuming and frustrating task for most businesses. Running a business and building sustainable growth demands a lot of time and effort. Adding time for online lead generation can affect the marketing team and other departments within the company.

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Meet Team Sprout: Bess, Corporate Account Executive

Sprout Social

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. From our first official office in West Loop, through two offices downtown; from 70 employees to more than 300 today, Sprout and Bess have been growing in tandem. In her time as an Account Executive on our sales team, Bess has moved from the SMB to corporate teams, held a leadership position and really solidified her career in sales.

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8 Ways to Improve Your Website’s SEO Starting Now

Circle Studio

The post 8 Ways to Improve Your Website’s SEO Starting Now appeared first on circle S studio.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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More Evidence that B2B Sales and Marketing Have an Alignment Problem

LeanData

Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing teams aligned. The State of Lead Management survey didn’t give business professionals the chance to offer their thoughts on two of those lofty goals. But they were asked about the working relationship between sales and marketing at their companies.

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How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation

Content Standard

Retailers have invested in smart dressing rooms and mobile checkout. They have experimented with heat mapping in stores, as well as augmented reality. They continue to push their stores to the peak of innovation, looking to create an experience that builds customer loyalty, advocacy, and enthusiasm. Yet one of the most consistent sources of high ROI continues to be email marketing.

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More Evidence that B2B Sales and Marketing Have an Alignment Problem

LeanData

Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing teams aligned. The State of Lead Management survey didn’t give business professionals the chance to offer their thoughts on two of those lofty goals. But they were asked about the working relationship between sales and marketing at their companies.

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15 Amazing B2B Examples of Interactive Content

SnapApp

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”. . . Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. .

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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More Evidence that B2B Sales and Marketing Have an Alignment Problem

LeanData

Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing teams aligned. The State of Lead Management survey didn’t give business professionals the chance to offer their thoughts on two of those lofty goals. But they were asked about the working relationship between sales and marketing at their companies.

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19 Statistics About Millennials Marketers Should Know [Infographic]

Hubspot

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms. So it should come as no surprise that marketers are eager to learn more about how to capture millennials' attention, time, and spending dollars.

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THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment

chiefmartech

This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Last month I listened to a webinar presentation related to the disruptions ahead in marketing technology.