KoMarketing Associates
NOVEMBER 17, 2021
Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM.
Marketing Insider Group
NOVEMBER 17, 2021
A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
NOVEMBER 17, 2021
B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. But how can you stand out when you have many direct competitors?
Influitive
NOVEMBER 17, 2021
Gone are the days when we wait until after Halloween (at a minimum) to talk about Christmas. Perhaps it’s because we’re all looking for something to celebrate this year. But regardless of the reason, every retailer on the planet is telling us to buy now, plan ahead and be ready for the 2021 holidays. And […]. The post Creating Moments that Matter for Customers this Holiday Season appeared first on Influitive.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Industrial Marketing Today
NOVEMBER 17, 2021
I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What. [ This is only a content summary.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Porch Group Media
NOVEMBER 17, 2021
Data-Driven Strategies to Reach Today’s Omnichannel Shoppers. According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. omnichannel shopping last year. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. However, not every online experience led to a digital purchase. while approximately 50% ended in an ecommerce purchase according to the research, consumers used other channels to contin
Search Engine Journal
NOVEMBER 17, 2021
Google documented a change called Translated Results that affects six languages. It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first on Search Engine Journal.
Content Standard
NOVEMBER 17, 2021
Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers? The value of video content goes beyond just attracting new eyes to your latest product or service.
Launch Marketing
NOVEMBER 17, 2021
Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Should you invest your resources into improving and optimizing your website?
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
NOVEMBER 17, 2021
Google is giving everyone advance notice that the November 2021 broad core algorithm update will be released later today. The post Google Launching November 2021 Broad Core Algorithm Update appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 17, 2021
With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. Does it work? You bet. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully.
Biznology
NOVEMBER 17, 2021
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.
DivvyHQ
NOVEMBER 17, 2021
Account-based marketing (ABM) offers organizations a strategic approach to engaging their highest-value prospects. For those enterprises that want to execute this practice, ABM needs to integrate with all your other efforts, including content. In this guide, we’re providing you with everything you need to know about content marketing for ABM.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 17, 2021
Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance. The post 11 Google Analytics Reports You Might Not Know About appeared first on Search Engine Journal.
Sharpspring
NOVEMBER 17, 2021
Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Additionally, video carousels are an important part of organic search results giving publishers additional opportunities to quickly bring their produc
Benchmark Email
NOVEMBER 17, 2021
Shortcuts are efficient, and as the name implies, they get you to where you need to go in a shorter amount of time. But not all shortcuts are good. In fact, some shortcuts are just plain lazy and can result in a heap of trouble. Take, for instance, your email marketing. You’ve got some great… The post Why Building is Better than Buying When it Comes to Email Lists appeared first on Benchmark Email.
Zoominfo
NOVEMBER 17, 2021
Millions of Americans are facing the prospect of a return to the office in the near future, and an end to the widespread remote work policies that defined working life for many during the COVID-19 pandemic. That doesn’t mean working life will simply bounce back to its pre-pandemic normal. Companies have changed how they operate since leaving the office in 2020, and many individuals’ attitudes toward remote work — and the nature of work itself — have shifted significantly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
NOVEMBER 17, 2021
Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading → The post 5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research] appeared first on Content Marketing Institute.
Search Engine Journal
NOVEMBER 17, 2021
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads. The post 9 Ways To Improve PPC Campaigns With Customer Information appeared first on Search Engine Journal.
Martech
NOVEMBER 17, 2021
Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Reviews are an opportunity for anyone familiar with your brand to publicly share what they love about your products, services and customer experience.
Heinz Marketing
NOVEMBER 17, 2021
By Cherie Singer , Business Development Manager at Heinz Marketing. In speaking with a colleague recently, we both agreed that virtual meetings make it much tougher to “read” people these days. That disconnect can take a toll on us in so many ways. As a former psychotherapist who prided myself on a well-calibrated antenna, which helped me pick up on nuances and subtle communication signals, living in a virtual selling environment sometimes feels a bit off-kilter.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Visitor Queue
NOVEMBER 17, 2021
It’s essential for B2B companies to be customer-centric in order to thrive. However, we see so many that value their product over their customers. This product-focused strategy may work short-term but can be catastrophic in the long run. Fortunately, adopting a customer-centric strategy is easy to implement and maintain. Before we jump into how to […].
SEMrush
NOVEMBER 17, 2021
With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics—CLS, LCP, and TBT—to show Google that your pages provide the ultimate user-friendliness and deserve those rankings. Our new study, which covered a lot of ground and revealed key insights, provides clear guidance to support your optimization efforts further.
Martech
NOVEMBER 17, 2021
Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission is to help retailers transform how they plan, execute and analyze their in-store merchandising and we do this with our cloud based platform called Merchandising Cloud,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech
Brandfolder
NOVEMBER 17, 2021
There are two types of Google Drive alternatives: digital asset management (DAM) software and cloud storage drives. [Digital asset management (DAM) software]([link] is for users who’ve grown out of Google.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Salesforce Marketing Cloud
NOVEMBER 17, 2021
If your holiday marketing strategy doesn’t already include a strategy for Giving Tuesday , it’s time to create one. Celebrated the first Tuesday after Thanksgiving (November 30, 2021), Giving Tuesday has emerged as a date in the holiday calendar as pivotal as Black Friday and Cyber Monday. Simply put, Giving Tuesday is an international day of corporate giving.
Matchcraft
NOVEMBER 17, 2021
Now that you know what consumer trends are driving holiday sales, preparing your campaigns for the busy weeks ahead is probably on your to-do list. Check out what eMarketer’s Insider Intelligence Report has to say about what challenges to expect and how to strategize for success this holiday season! Read More.
Metadata
NOVEMBER 17, 2021
Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Most B2B companies should be doing ABM. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. But before I delve into ABM’s overuse, I need to address an elephant in the room.
Expert insights. Personalized for you.
214 
Let's personalize your content