Mon.Dec 28, 2020

What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity.

CRM Vs Email Marketing: Which Is More Suitable For My Business?


Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. CRM and email marketing tools are popular choices.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)


You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase.

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Eight ways to increase Instagram engagement in 2021


The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. The question is: how do you stand out? The main changes this past year have been in people’s preferences.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

You Should Be Writing Every Day.


You Should Be Writing Every Day. Here’s Why (and How to Do It) Take the struggle out of it. Have your supplies at the ready. Have a doc or email always open. Have Post-Its or sticky note apps, brain dump Google Docs, a journal, a notepad–always around.

More Trending

5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

Our Services. See Our Work. Who We Are. Resources. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement.

How to Get Google to Index Your Site (Faster)


If your website isn’t indexed, it can’t be found via search engines like Google. This guide provides greater detail about indexing and why it’s important.

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Sales Pipeline Radio, Episode 231: Q & A with Jeb Blount @SalesGravy

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

The 8 Best Books on Working from Home for Remote Work Employees


Remote work is incredible. Goodbye soul-draining commute, uncomfortable "business professional" outfits, and expensive takeout salads. Hello leisurely mornings, hoodies and slippers, and delicious home-cooked meals. But remote work is also tough.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Tips for marketing during a recovery


The last year may have brought a lot of uncertainty, but it also brought new ways of doing things and new opportunities.

How to Improve HubSpot Sales Forecasting…Quickly


Ready to improve your HubSpot Forecast accuracy? . Do you have confidence in your sales forecast? Are you prepared to make critical business decisions such as new headcount, market expansion or product development? .

What Is Cookie Retargeting (+11 Ways to Boost Conversions)


Do you want to use your visitors’ browser data to make more targeted offers and increase conversions? Cookie retargeting is a term that you’ve likely heard in the past, but you may not be 100% clear on what it is or how it works.

3 Ways to Leverage Video in HubSpot Sequences

SmartBug Media

If you are a power user of HubSpot and in a sales/business development role, then you’ve most likely heard of, or perhaps even used the tool Sequences.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

A Creative Design Brief That Will Make Your Designers Swoon [with template]

Marketing 261

Marketers, be warned! Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. Twice.

Our 19 Favorite Community Management Resources for 2021

Higher Logic

The post Our 19 Favorite Community Management Resources for 2021 appeared first on Higher Logic. Check out this list of our favorite community management resources: books, podcasts, and blogs to inspire your work.

How to Improve HubSpot Sales Forecasting Quickly


HubSpot users: Do you have confidence in your sales forecast? Are you prepared to make critical business decisions such as new headcount, market expansion or product development? . As B2B revenue leaders, you’re consistently looking for ways to predict the future with increased accuracy.

ConvertKit’s November 2020 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Web Design Color Psychology: Optimizing Colors for Maximum Conversions & SEO

Table of Contents. + The Power of Color. Color Psychology in SEO and Marketing. + The Psychology of Common Colors. Implement, Test, and Iterate. + Get Your Free Website Assessment.

The Prophets of Profit: Predictions for ABM Success in 2021


It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. But this year is quite different than years past. And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020.

Hey Google, Why’d You Do That?


Last week, Google suffered several major outages. Naturally, it made the news. So many people rely on Google for search, Gmail, YouTube, and maps, not to mention Drive, which some companies use to prepare documents and presentations. We don’t fault Google for having an outage.

Content Syndication Resources for B2B Marketers: Part 2


Get Ideas for Content Syndication. We have so many good resources to share about content syndication, it’s just too much for one post. Part 2 in this True Influence blog series brings you several more content syndication practices and tools.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Understanding Direct Traffic: What It Is & How to Decode It

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from.

The Pitfalls of Content Syndication And How to Avoid Them

Unbound B2B

Introduction-. Content syndication is an important part of promoting your business online. Although most marketing tactics are linked to SEO, content syndication is not entirely focused on SEO. It’s about amplifying the network through which your brand reaches new audiences.

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Best Sales Engagement Podcast Episodes of 2020


This year was unlike any other: A global pandemic, quarantine, business shutdowns, a social justice movement, a presidential election. Through it all, sales leaders navigated uncharted waters and emerged stronger.

The Link Building Webslog


Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.