Tue.Feb 23, 2021

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions.

The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past.

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The Sales Prospecting Strategy Guide

Zoominfo

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting?

Report: Marketers Still Posting More on Facebook Above All Other Platforms

KoMarketing Associates

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Get the Most Out of Customer Intelligence for Better Insights

Zoominfo

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights.

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Getting Back to the Office: Return To Work Survey Results

Zoominfo

Despite COVID-19 vaccinations getting off to a slower-than-expected start and the U.S. death toll from the pandemic continuing to climb, more than half of workers surveyed said they will return to their offices in the first half of 2021.

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YOUR NEXT BIG STEP – TAKING ON THE VACCINE

Biznology

EPISODE #52 – Crisis expert Andy Gilman: Your next big step – taking on the vaccine. One of EE Voice’s most-played ? and most important ? past episodes featured crisis management expert Andy Gilman discussing communications in the face of COVID-19.

The Growth Leader’s Guide to Embracing Strategic Demand Marketing

ANNUITAS

Effective growth leaders are focused on achieving aggressive revenue goals – but achieving these goals requires growth leaders to also focus on the underlying processes and infrastructure that allows them to do so in a scalable and repeatable way.

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6 Email Newsletter Ideas for More Opens, Clicks, and Shares

Content Marketing Institute

Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

12 Facebook Post Ideas to Grow Your Online Brand

Single Grain

Are you looking to create a Facebook ad, but you don’t know where to begin? Are you struggling to come up with the right type of ad for your campaign?

Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the world would end and we would all just poof.

Why Brands Should Mainly Focus on Voice of Customer (VoC) in 2021

DivvyHQ

Are you actually listening to the voice of your customer (VoC)? In a recent study, Bain and Company discovered that while 80% of companies believe they offer good customer services, only a paltry 8% of customers agree. Here’s more from guest contributor, Alon Ghelber, CMO of Revuze.

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How to Greet Website Visitors From Facebook With a Popup

Optinmonster

Do you want to create a personalized popup for greeting website visitors from Facebook? Whether you’re running a Facebook ad campaign or just looking to drive more organic traffic, you can create campaigns targeted specifically to visitors from Facebook with a custom popup.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

30 Sales Stats You Need to Know for 2021

Visitor Queue

Every time we think we have a handle on our sales tactics and we are on top of the world, we discover something to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order to reach […].

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Community-Based Marketing Empowers Your Customers

Content4Demand

B2B audiences are online, but they’re increasingly more difficult to reach through saturated channels and overtaxed attention. The pandemic has exacerbated a problem that was already growing steadily.

Who are the Best B2B Contact Information Providers?

Visitor Queue

Data is at the core of sales and marketing teams as we know it today. The performance of sales and marketing initiatives heavily depend on your data and the quality of your data. Many professionals in charge of gathering B2B contact information are still hesitant to use B2B databases.

Make 2021 the Year of Higher Conversions

Benchmark Email

With the holidays over and businesses settled back to something approaching normal, now is the perfect time to reassess digital marketing strategies.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Types of Content Each Member of Your Sales Team Should Be Curating

Scoop.it

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities. So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources.

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Moz

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic.

LinkedIn Pages Updated With New Features via @MattGSouthern

Search Engine Journal

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content. The post LinkedIn Pages Updated With New Features via @MattGSouthern appeared first on Search Engine Journal. LinkedIn News

How and Why to Perform a Social Media Audit

Oktopost

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. With these platforms holding so much of our attention, it’s no surprise that they’ve become such a powerful engine for commerce.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Real Tech Talk: Helping SMBs Navigate Challenges During the Pandemic

SWZD

In this video meetup, we discuss how IT professionals, tech vendors like HPE, and managed services providers are helping SMBs use technology to survive and even thrive amid uncertainty. Resources Webinars

Mass Marketing vs. Target Marketing: An ROI Examination

Mailmunch

Marketers are tasked with important decisions when it comes to what strategies, techniques, tools, and platforms to use to achieve their marketing goals. So much of business growth is dependent on high-quality, thorough marketing, and the way marketers can scale their success.

How to Use Integrations to Get the Most Out of SharpSpring

Sharpspring

Marketing Automation platforms can be thought of as hubs of multiple technologies that were previously siloed. At SharpSpring , we are constantly working to expand the scope of our built-in functionality so that you can ultimately reduce your martech stack.

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5 Tips to Win the Revenue Marketing Era

Ledger Bennett

Why is revenue marketing so important? The definition of revenue marketing , is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.