Thu.Jun 10, 2021

Digital Marketing Disruption: Why the Status Quo is Dangerous


Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively.

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ZoomInfo’s Guide to SDR and AE Pairing


Two is better than one. This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs).


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Flexibility, Family, Empowerment and Control: COVID-19’s Effect on Self-employment


Forerunner Ventures’ The universal holding pattern: a period of trial followed by an era of opportunity covers survey work they’ve done on the impact of the pandemic on consumers. One of their main findings is the desire for empowerment and independence has increased.

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Measure Up Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Is Google AMP Worth It for Your Email Marketing?

Content Marketing Institute

AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive. Continue reading → The post Is Google AMP Worth It for Your Email Marketing? appeared first on Content Marketing Institute. Company New

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Intelligent ABM™: When a High-Performance Platform Meets Best-in-class Intent Data


While integrated technology platforms are crucial to efficient ABM execution, best-in-class intent data will always define effectiveness. That's why B2B growth marketers need the perfect combination of performance platform and intelligent intent data.

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Automation Acceleration, Supply Chain Conundrums, and the Future of Fintech Partnerships

Champion Communications

News stories topping the editorial agenda throughout May included companies announcing permanent remote working policies, GDPR legislation turning three, and an abundance of cyberattacks with wide-ranging consequences including multi-million-pound pay-outs. .

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7 PR Trends in 2021: The Story So Far


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[Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster


Does your website get a lot of traffic but your conversions are painfully low? DateID faced this challenge before turning to OptinMonster. After struggling for months to get the results they wanted, they decided to turn to OptinMonster.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups via @sejournal, @MattGSouthern

Search Engine Journal

Twitter is adding a ‘Subscribe’ button to peoples’ profiles that will allow users to quickly sign up for newsletters. The post Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups appeared first on Search Engine Journal. News Twitter

Every musician needs an EPK—here’s how to build one for free


Press kits have been an important element of a band's promotion since the beginning of the modern music industry.

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3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

Search Engine Journal

The team is the most important element in successful data science for SEO. Here are 3 main types of teams and how they work. The post 3 Types of Data Science SEO Teams and How They Work appeared first on Search Engine Journal. Marketing Analytics SEO

Content Analytics: What They Are and How To Use Them

Content Science Review

Learn what content analytics are, how to use them, and how to get a content analytics initiative started. Article

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) via @sejournal, @GrpTwentySeven

Search Engine Journal

Video advertising isn't as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time. The post Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) appeared first on Search Engine Journal. Digital Advertising Paid Search

New York Life Investments’ Ian Forrest on How to Meet Audience Needs with a Differentiated Point of View

Content Standard

New York Life is a 175 year-old company, but their market differentiation remains incredibly sharp.

Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr

Search Engine Journal

We all make mistakes, but these 10 top marketing disasters take the cake. Learn how to avoid a similar fate. The post Top 10 Worst Marketing Disasters of All Time appeared first on Search Engine Journal. Content Marketing Digital Experience

5 Subscription Services and Why They’re So Successful

Altitude Branding

These days you can get a subscription service for just about anything. But, not all of them stand the test of time or are worth the consumer’s money, and they’re quick to realize it. There are, however, many that are not only successful, but they’re also positively exploding.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

15 SEO Experts Share Their Tips for Newbies via @sejournal, @TaylorDanRW

Search Engine Journal

SEO is an evolving marketing practice. In this post, 15 SEO experts share their advice on how to get started learning SEO. The post 15 SEO Experts Share Their Tips for Newbies appeared first on Search Engine Journal. Careers & Education SEO

How Much Has Your Business (Story) Changed in the Last Year?


As a CEO or business leader, you are experiencing changes across your company like no generation of executives before. And this rapid pace of change is redefining how business leaders approach internal and external communications.

Google Algorithm Update Targets Slander via @sejournal, @MattGSouthern

Search Engine Journal

A New York Times report states that Google is planning on changing its algorithm to demote websites that publish unverified or slanderous claims about others. The post Google Algorithm Update Targets Slander appeared first on Search Engine Journal. News SEO

6 Smart Customer Retention Strategies to Boost Productivity and Sales


6 Smart Customer Retention Strategies to Boost Productivity and Sales. No one knows your business better than you. But knowing your business and knowing the best ways to grow it are two different things.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Grow and Scale Your Agency with Marketing Automation


New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own.

Website Wizardry, Part 2 – Designing Your Website As An Effective Marketing Tool

FMG Suite

Your website is the backbone of your business, supporting all of your digital marketing efforts. Creating an enchanting website is hard to do in just one afternoon. That’s why we’ve put together a webinar series to take you on a magical website building journey.

First-Party Identity Resolution: What It Is & Why It's Important


Today’s consumer moves between multiple devices and channels all day long. They start their day on their mobile, then switch to a tablet on the commute, then a laptop or desktop in the office, and maybe a connected TV at the end of the day.

Metadata Integrates LinkedIn Conversation Ads Into Their Demand Generation Platform


Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.