Wed.Sep 22, 2021

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How to Document Your Content Marketing Workflow

Content Marketing Institute

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading → The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.

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Marketers At Risk of Losing Credibility Due to Poor Personalization

KoMarketing Associates

Marketers have begun to shift their focus toward the personalization of their content. Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization. Moveable Ink recently conducted its “Audience of One: Consumer Expectations and the Power of Personalization” report, and statistics showed that companies lose credibility among the majority of customers (28%) due to inaccurate personalization.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead?

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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WordPress Ninja Forms Vulnerability Exposes Over a Million Sites via @sejournal, @martinibuster

Search Engine Journal

WordPress Ninja Forms vulnerability can lead to a full site take over and phishing scams The post WordPress Ninja Forms Vulnerability Exposes Over a Million Sites appeared first on Search Engine Journal.

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Consultants Collective Conversations: Engaging Employees Through Strategic Communications

Biznology

In this episode of Consultants Collective Conversations, JEM CEO and Consultants Collective Managing Director, Jen McClure discusses employee communications trends and best practices with C onsultants Collective member consultant Mark Dollins and Jon Stemmle , Chair & Professor of the Department of Strategic Communication at the University of Missouri School of Journalism, co-authors of the new book, Engaging Employees Through Strategic Communication.

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How Cinemark personalized the digital experience for movie fans

Martech

Life changed with the pandemic, and so did a lot of traditional business models and consumer experiences. As one of the Big Three movie theater chains, Cinemark had to reinvent the moviegoer’s journey to ensure safe health practices and meet higher competition from in-home streaming platforms. To attract more fans to their theaters, Cinemark had to make the experience even more memorable, and also make their interactions with customers relevant and useful.

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Google’s Apps Work Different on iOS 15 via @sejournal, @MattGSouthern

Search Engine Journal

Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about. The post Google’s Apps Work Different on iOS 15 appeared first on Search Engine Journal.

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See campaigns differently: Why social is an invaluable player for the NFLPA

Sprout Social

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Burger King’s NFT push: Wednesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, is the NFT the next CDP? I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms.

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How to Use Python to Forecast Demand, Traffic & More for SEO via @sejournal, @artios_io

Search Engine Journal

Forecasting can offer great value in SEO. Here's how to get data-driven answers about possible trends in organic search using Python. The post How to Use Python to Forecast Demand, Traffic & More for SEO appeared first on Search Engine Journal.

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The Complete Guide to LLC Member Resolutions

The Daily Egg

A limited liability company or LLC is one of the most popular ways business entities. The main reason why business owners choose. The post The Complete Guide to LLC Member Resolutions appeared first on The Daily Egg.

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Google Announces “Things to Do” Free Listing & Ad Unit via @sejournal, @hoffman8

Search Engine Journal

Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started! The post Google Announces “Things to Do” Free Listing & Ad Unit appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Organize Digital Assets for Easy Sharing, Search & Use

Brandfolder

You can use cloud storage tools like Google Drive and DropBox to organize digital assets for a time, but as your asset library and digital activity grow, you’ll eventually: -.

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Author Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Does author authority impact your organic search rankings? Learn whether search engines really care about who created the content and if it impacts ranking algorithms. The post Author Authority: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

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Walker Sands Expands Leadership Team to Continue Strong Seattle Growth

Walker Sands

Since opening our Seattle office in 2018, I’ve seen the team make incredible strides in the Pacific Northwest tech market, forging invaluable connections and true partnerships along the way. In addition to producing award-winning campaigns and working with some of the area’s leading B2B tech companies like Nintex and Zenoti, we’ve increased revenue from Washington-based clients by over 40% per year.

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WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone via @sejournal, @martinibuster

Search Engine Journal

Gutenberg 11.5 takes a meaningful step forward to Full Site Editing with the new Widget Group Block The post WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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OnPay Review

The Daily Egg

OnPay is a cloud-based payroll service that provides scalable solutions for small and medium-sized businesses. It offers many excellent features at an. The post OnPay Review appeared first on The Daily Egg.

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Helpful SEO Automations to Drive E-Commerce Optimizations at Scale via @sejournal, @hethr_campbell

Search Engine Journal

Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers. The post Helpful SEO Automations to Drive E-Commerce Optimizations at Scale appeared first on Search Engine Journal.

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Online marketplaces: Friend or foe?

Sana Commerce

In 2018, online marketplace giant Amazon claimed 41% of online retail sales in the U.S. This number has only increased since then, pushing Amazon into a majority market share in retail sales since then. Those are numbers that simply cannot be ignored. As B2B e-commerce is growing and looking to replicate B2C online store shopping experiences for its clients, e-marketplaces are also expanding to target audiences that include B2B buyers as potential customers.

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5 Steps to GMB Products Set-Up via Google Product Editor via @sejournal, @clairecarlile

Search Engine Journal

Use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages. Here's how. The post 5 Steps to GMB Products Set-Up via Google Product Editor appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Story Does Your C-Suite Need to Share?

OnMessage

The business world we operate in today is driven by instantaneous communication. Employees, partners and customers now have immediate access to the messages being delivered by your organization — internally and externally. And the message you need them to hear starts at the top. So, the question is: What’s the story coming from [.]. The post What Story Does Your C-Suite Need to Share?

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Failing the Scale Test

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. Twelve months ago, I embarked on my newsletter-writing journey. I was a first-time CEO, first-time dad, and first-time newsletter writer wanting to spark a meaningful dialogue during a global pandemic.

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The Power of the Pivot: Why Adaptability is Essential for Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing . Marketing today is not a “one size fits all” approach. There is not a singular formula for success. Your strategy incorporates many different factors: your customers, budget, resources, etc. But a wrench could be thrown into the mix at any point, forcing you to deviate from the plan.

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Get Your Free Online Course at the MarketingProfs Open House via @sejournal, @marketingprofs

Search Engine Journal

Don't miss it! Today only, September 23, you can sign up for any MarketingProfs online marketing course at no cost. The post Get Your Free Online Course at the MarketingProfs Open House appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Conversational commerce 101: What you need to know

Sprout Social

Is your business prepared for the era of conversational commerce? With so many avenues for consumers to make purchases and interact with their favorite stores, merchants have to engage with customers anywhere and everywhere. On-site. Via smartphone. Social media. You name it. But having a basic help desk or customer contact form isn’t enough anymore.

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Vidyard Report Reveals Sales Teams Using Video Have Increased Response Rates, Reduced Deal Cycles

Vidyard

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. The study found that more than 70% of sales reps who leverage custom-recorded video in the virtual sales process experience higher prospect engagement and nearly half report less turnaround time to close a deal.

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New marketing tactic to keep hot categories growing

Martech

The pandemic has been a very profitable time for some businesses. Merchants that sell alcohol or pet food, for example, saw sales soar. It turns out that during a pandemic, people turn to the same sources of solace they turned to throughout history in difficult times: animal companions and booze. These comforts got many of us through the nightmare of COVID-19.

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