Wed.Sep 22, 2021

How to Document Your Content Marketing Workflow

Content Marketing Institute

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages.

15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience.

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Consultants Collective Conversations: Engaging Employees Through Strategic Communications

Biznology

Marketers At Risk of Losing Credibility Due to Poor Personalization

KoMarketing Associates

Marketers have begun to shift their focus toward the personalization of their content. Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing.

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Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Behavioral Marketing: Match Your Message to Your B2B Buyer

Content4Demand

Research in behavioral economics has helped marketers understand not how people make decisions but how they don’t make decisions — insights that can drive greater results with behavioral marketing.

Do You Need to Change Your Content Strategy Post COVID-19?

DivvyHQ

What does your brand’s post-pandemic content strategy look like? It’s time to emerge from the COVID-19 pandemic with a vision to take your brand forward in the post-COVID reality. Here are some tips to consider.

How to Use Python to Forecast Demand, Traffic & More for SEO via @sejournal, @artios_io

Search Engine Journal

Forecasting can offer great value in SEO. Here's how to get data-driven answers about possible trends in organic search using Python. The post How to Use Python to Forecast Demand, Traffic & More for SEO appeared first on Search Engine Journal. Marketing Analytics SEO

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

'What's Wrong With Revenue?' Episode 1: Your Strategy Is Incomplete

Square 2 Marketing

Episode 1 – What’s Wrong With Revenue? Your Company Is Missing A Comprehensive Marketing And Sales Strategy. small business marketing strategy Marketing Strategy revenue generation strategy

WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone via @sejournal, @martinibuster

Search Engine Journal

Gutenberg 11.5 takes a meaningful step forward to Full Site Editing with the new Widget Group Block The post WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone appeared first on Search Engine Journal. News WordPress

How to Organize Digital Assets for Easy Sharing, Search & Use

Brandfolder

You can use cloud storage tools like Google Drive and DropBox to organize digital assets for a time, but as your asset library and digital activity grow, you’ll eventually:

Google’s Apps Work Different on iOS 15 via @sejournal, @MattGSouthern

Search Engine Journal

Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about. The post Google’s Apps Work Different on iOS 15 appeared first on Search Engine Journal. News SEO

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Comparing Bing vs. Google with Semrush

SEMrush

Get our quantifiable, data-driven comparison and analysis of Google vs. Bing, created using Semrush’s Market Explorer and Traffic Analytics tools.

Google Announces “Things to Do” Free Listing & Ad Unit via @sejournal, @hoffman8

Search Engine Journal

Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started! The post Google Announces “Things to Do” Free Listing & Ad Unit appeared first on Search Engine Journal. News Paid Search

Fractional CMO Service Is the Perfect Marketing Hiring Solution for Companies on a Tight Budget

KEO Marketing

Digital marketing is constantly changing, and it is difficult for senior managers and in-house staff to be experts in all aspects of marketing.

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Helpful SEO Automations to Drive E-Commerce Optimizations at Scale via @sejournal, @hethr_campbell

Search Engine Journal

Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers. The post Helpful SEO Automations to Drive E-Commerce Optimizations at Scale appeared first on Search Engine Journal. Enterprise SEO Webinar

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Trusted Tech Team – Customer Success Story

SWZD

The SWZD team put together a tailored solution comprised of services that provide the best returns and visibility. for Trusted Tech Team. Case Studies Resources Lead Generation

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Author Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Does author authority impact your organic search rankings? Learn whether search engines really care about who created the content and if it impacts ranking algorithms. The post Author Authority: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

7 Ways to Avoid Getting Shadowbanned on Social Media

Hootsuite

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. We even tried for ourselves to get shadowbanned on Instagram , with no luck.

5 Steps to GMB Products Set-Up via Google Product Editor via @sejournal, @clairecarlile

Search Engine Journal

Use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages. Here's how. The post 5 Steps to GMB Products Set-Up via Google Product Editor appeared first on Search Engine Journal. Local Search

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)

BenchmarkONE

If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy. . Retargeting ads do exactly what they sound like: they target prospects a second time.

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What Story Does Your C-Suite Need to Share?

OnMessage

The business world we operate in today is driven by instantaneous communication. Employees, partners and customers now have immediate access to the messages being delivered by your organization — internally and externally. And the message you need them to hear starts at the top.

Get Your Free Online Course at the MarketingProfs Open House via @sejournal, @marketingprofs

Search Engine Journal

Don't miss it! Today only, September 23, you can sign up for any MarketingProfs online marketing course at no cost. The post Get Your Free Online Course at the MarketingProfs Open House appeared first on Search Engine Journal. AdNouncement Careers & Education

Why No One Is Opening Your Emails

Benchmark Email

Building a large email list is an important part of email marketing, but it’s only the first step — you need your subscribers to open and read your emails too. Are you crafting great emails, but having trouble getting your subscribers to open them?

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.