The Point

DECEMBER 6, 2022

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the budget you’ve been handed enough to do the job? Based on the work we do with our agency’s B2B clients , here’s a basic, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets: 1.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

KoMarketing Associates

DECEMBER 6, 2022

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI). Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Tony Zambito

DECEMBER 6, 2022

GTM Strategy Requires Deep Understanding of Buyers. On Thursday, December 8, I will be giving a 45-minute talk on the importance of understanding buyers today to meet GTM Strategy challenges in a post-pandemic world. It is a pleasure to accept this invitation from BrightTALK and TechTarget. Two supporters on the need for insights and the power of deeply understanding buyers.

Marketing Analytics Tools 147

Marketing Analytics Tools Buyer Personas Marketing & Strategy Research 147

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Stevens & Tate

DECEMBER 6, 2022

As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long. However, when it comes to marketing, there are two routes to choose between — prospective marketing and attraction marketing.

Marketing & Strategy 132

Marketing & Strategy Marketing Strategy Top of Funnel Cold Calling 132

Search Engine Journal

DECEMBER 6, 2022

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here's how to create a social media calendar. The post How To Create A Social Media Content Plan appeared first on Search Engine Journal.

Social Media 115

Social Media Media Content Effectiveness 115

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Image: OUTFRONT Media. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Multi-Channel Eye-Tracking 115

Search Engine Journal

DECEMBER 6, 2022

LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal.

Linkedin 114

Linkedin Analytics 114

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

DECEMBER 6, 2022

As a small business owner, ongoing tasks need your attention constantly. There are new strategies you want to develop; you must plan your content, research product ideas, and much more. Naturally, it is always a welcome bonus if a tool helps you take care of repetitive tasks, freeing up much-needed time for other projects. That’s… The post Are You Underutilizing Your Email Marketing Automation Software?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Software Email Marketing 111

Search Engine Journal

DECEMBER 6, 2022

Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. The post 15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023 appeared first on Search Engine Journal.

eCommerce 114

eCommerce SEO 114

Content Marketing Institute

DECEMBER 6, 2022

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

Paid Search Agency 104

Paid Search Agency Content Marketing Ad Building 104

Search Engine Journal

DECEMBER 6, 2022

Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results appeared first on Search Engine Journal.

Relevance 105

Relevance Features Google Content 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! So, without further ado, let’s get into the details. . Have Fun With New Elements – Exciting Widgets and More. 1.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Salesforce Marketing Cloud

DECEMBER 6, 2022

Who has the most influence in a company? Increasingly, it’s the chief financial officer. More CFOs are being promoted to CEO than ever before, according to new research. Approximately 8.1% of sitting CEOs came directly from a CFO chair. The modern CFO manages more than just money. CFOs are taking broader leadership responsibilities, such as managing customer experiences, hiring and retaining talent, and leading strategic shifts into automation and other areas.

Thought Leadership 98

Thought Leadership Bundling Efficiency Paid Search Agency 98

HG Data

DECEMBER 6, 2022

In this step-by-step video, Augie Buettner, Senior Account Executive, demonstrates how a customer used HG Insights’ Technology Intelligence to uncover an SAP S/4HANA migration opportunity. The post HG Use Case: SAP S/4HANA Migration Opportunity appeared first on HG Insights.

Video Marketing 98

Video Marketing 98

chiefmartech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming. In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

HG Data

DECEMBER 6, 2022

HG Insights’ EVP of Global Sales, Scott Smyth, is featured on the latest episode of The Sales Evangelist Podcast, dedicated to helping sellers learn new sales strategies, simplify selling, and eliminate confusion. The post Podcast: How To Do 6 And 7-Figure Deals Over The Phone appeared first on HG Insights.

Features 98

Features 98

Search Engine Journal

DECEMBER 6, 2022

Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.

Advertisements 93

Advertisements Advertising Conversion Google 93

HG Data

DECEMBER 6, 2022

DataFox users know that account-level intelligence is the fuel that drives their revenue engine forward, but they’re going to need a replacement soon. Oracle has announced that DataFox will be sunsetted as of August 31, 2023. We want to offer some ideas for a potential alternative to your account-level intelligence needs and provide some relevant … The post As DataFox Sunsets, HG is the Only Choice for Your Account Intelligence Needs appeared first on HG Insights.

Relevance 98

Relevance Intent Product 98

Content Science Review

DECEMBER 6, 2022

Learn how to use structured content to make your content operations more efficient and to generate greater business value.

Content 111

Content Business Efficiency Generation 111

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

DECEMBER 6, 2022

Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The post Meta Would Rather Remove News Than Pay Publishers appeared first on Search Engine Journal.

Companies 89

Companies Facebook 89

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. While some users think they’re the same, they are not. Understanding the difference between each element is crucial for setting up and maintaining your DAM.

Tagging 98

Tagging Digital Asset Management Enterprise Management Work Management 98

CopyBlogger

DECEMBER 6, 2022

If you have trouble meeting deadlines, unfortunately you’re reinforcing a stereotype that I loathe: “Creative people are flaky.” That statement. Continue Reading. The post The Flaky Writer’s Foolproof Guide to Meeting Deadlines appeared first on Copyblogger.

Creativity 88

Creativity Features Product Content Marketing 88

SendGrid

DECEMBER 6, 2022

Get tips for holiday email campaigns. Learn how to decrease workload and increase sales with Twilio SendGrid email marketing automation tools. The post 10 Email Marketing Automation Best Practices to Boost Holiday Sales appeared first on SendGrid.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Email Marketing Practices 86

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

DECEMBER 6, 2022

Nothing impacts your company's survival more than the strength of its workforce. Bolster that, and you'll increase your competitive advantage. The post 7 Ways To Bolster Your Sustainable Competitive Advantage appeared first on Search Engine Journal.

Paid Search Agency 83

Paid Search Agency Companies Advertising Agencies Ad Agencies 83

DivvyHQ

DECEMBER 6, 2022

Are you looking to take your webinars to the next level? Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script! From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation.

Webinar Metrics 82

Webinar Metrics Content Marketing Personalization Content 82

The Daily Egg

DECEMBER 6, 2022

When you want to improve your website’s search results, you need to start with high-quality content. After all, search engines reward trustworthy. The post 7 Easy Steps to Get Backlinks appeared first on The Daily Egg.

High Quality Lead 75

High Quality Lead Content Marketing Websites 75