Mon.Oct 09, 2017

How Mobile App Development is Fueling Digital Marketing

Marketing Insider Group

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, […]. The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group. Marketing Strategy

Evolution not Revolution: The Future of Marketing Automation

Modern Marketing

I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work.

The Importance of Storytelling in the Engagement Economy

Marketing Insider Group

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]. The post The Importance of Storytelling in the Engagement Economy appeared first on Marketing Insider Group. Content Marketing

Why Customer Lifetime Value is Essential to Predictive Marketing

Reachforce

Think of predictive marketing as a tool with which you outline how your greatest customers went from interested prospect to repeat customer.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

6 Common Content Curation Mistakes (and How to Correct Them)

Modern B2B Marketing

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry!

30 of the Funniest Tweets About Social Media We've Ever Seen

Hubspot

There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it's easy to feel jaded about social media in particular.

Written Articles and Videos Deliver for Marketers on Social Media

KoMarketing Associates

Marketers are finding use for social media in their existing strategies, but which types of content are performing best on social networking platforms? Recently, Clutch partnered with Smart Insights to gauge marketers’ success with social marketing initiatives. Statistics showed that written articles (27 percent), videos (26 percent) and images (24 percent) are yielding the most ROI on social media. However, these aren’t the only types of content that deliver results.

The importance of B2B Blogs for lead generation

Champion Communications

47% of buyers view 3-5 pieces of content before engaging with a sales representative. This is according to the 2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data and Analysis. Hows that for lead generation.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program.

4 Ways Lead-to-Account Matching is Crucial for Account-Based Marketing

Leadspace

Account-based marketing (ABM) is fast replacing traditional lead-based demand generation for B2B Sales and Marketing alike. But even ABM ultimately boils down to engaging with, and ultimately selling to, the key individuals within an account.

The five (and a half) pillars of data usability

Marketing Converts

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable.

Field 52

FileNet – IBM removed from Gartner’s Leader Quadrant for Content Service Platforms – What Happened?

Technology Services Group

Gartner recently released their 2017 analysis of content service platforms. () In 2016, Gartner changed from evaluating Enterprise Content Management to a renamed approach focused on Content Service Platforms.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Top 11 AI Applications in Marketing

KEO Marketing

Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence. Capabilities range from voice recognition to content generation. Previously, only the largest companies could afford to invest in AI.

SEM 52

The Great Expansion: How RBC Uses Content Across 14 Departments

Contently

Successful content marketing is about more than just creativity. According to SiriusDecisions, 60 to 70 percent of content created by marketing departments currently sits unused. But some brands have already figured out how to maximize the value of their content. In Canada, RBC is a great example of what happens when a large organization gets different lines of business to become one cohesive voice.

The five (and a half) pillars of data usability

Marketing Converts

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable. At Marketing Converts, we look at data and view it through the eyes of data usability (and decidedly not only data accuracy).

Field 40

Made in China: Brand Experience Secrets from the Mid-Autumn Festival

Experience Marketing Insights

How to engage the senses to create a festival-like experience for your next event

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

The five (and a half) pillars of data usability

Marketing Converts

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable. At Marketing Converts, we look at data and view it through the eyes of data usability (and decidedly not only data accuracy).

Field 40

Brand Experience Taking You to Barcelona? Our Pick of Top Bars and Eateries to Try

Experience Marketing Insights

Suggested venues to visit outside of the Fira halls

Think Like a High-Growth Firm

Hinge Marketing

Many firms have the potential to be high-growth superstars. These high performers come from every corner of the professional services universe. Some are large and some small, and they serve a diverse array of clients. But far too many firms fail to achieve their growth potential. The knowledge to ignite growth is readily available.