Mon.Oct 09, 2017

Evolution not Revolution: The Future of Marketing Automation

Modern Marketing

I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work.

How to Create Quality Blog Posts Surprisingly Rapidly

NuSpark

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours.

Trending Sources

FileNet – IBM removed from Gartner’s Leader Quadrant for Content Service Platforms – What Happened?

Technology Services Group

Gartner recently released their 2017 analysis of content service platforms. () In 2016, Gartner changed from evaluating Enterprise Content Management to a renamed approach focused on Content Service Platforms.

6 Common Content Curation Mistakes (and How to Correct Them)

Modern B2B Marketing

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry!

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program.

The five (and a half) pillars of data usability

Marketing Converts

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable.

Field 30

The importance of B2B Blogs for lead generation

Champion Communications

47% of buyers view 3-5 pieces of content before engaging with a sales representative. This is according to the 2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data and Analysis. Hows that for lead generation.

Why Customer Lifetime Value is Essential to Predictive Marketing

Reachforce

Think of predictive marketing as a tool with which you outline how your greatest customers went from interested prospect to repeat customer.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Think Like a High-Growth Firm

Hinge Marketing

Many firms have the potential to be high-growth superstars. These high performers come from every corner of the professional services universe. Some are large and some small, and they serve a diverse array of clients. But far too many firms fail to achieve their growth potential. The knowledge to ignite growth is readily available.

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

Lesson for leaders. If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy.

4 Ways Lead-to-Account Matching is Crucial for Account-Based Marketing

Leadspace

Account-based marketing (ABM) is fast replacing traditional lead-based demand generation for B2B Sales and Marketing alike. But even ABM ultimately boils down to engaging with, and ultimately selling to, the key individuals within an account.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Written Articles and Videos Deliver for Marketers on Social Media

KoMarketing Associates

Marketers are finding use for social media in their existing strategies, but which types of content are performing best on social networking platforms? Recently, Clutch partnered with Smart Insights to gauge marketers’ success with social marketing initiatives. Statistics showed that written articles (27 percent), videos (26 percent) and images (24 percent) are yielding the most ROI on social media. However, these aren’t the only types of content that deliver results.

The Great Expansion: How RBC Uses Content Across 14 Departments

Contently

Successful content marketing is about more than just creativity. According to SiriusDecisions, 60 to 70 percent of content created by marketing departments currently sits unused. But some brands have already figured out how to maximize the value of their content. In Canada, RBC is a great example of what happens when a large organization gets different lines of business to become one cohesive voice.

Top 11 AI Applications in Marketing

KEO Marketing

Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence. Capabilities range from voice recognition to content generation. Previously, only the largest companies could afford to invest in AI.

Made in China: Brand Experience Secrets from the Mid-Autumn Festival

Experience Marketing Insights

How to engage the senses to create a festival-like experience for your next event

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The five (and a half) pillars of data usability

Marketing Converts

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable. At Marketing Converts, we look at data and view it through the eyes of data usability (and decidedly not only data accuracy).

Brand Experience Taking You to Barcelona? Our Pick of Top Bars and Eateries to Try

Experience Marketing Insights

Suggested venues to visit outside of the Fira halls

The five (and a half) pillars of data usability

Marketing Converts

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable. At Marketing Converts, we look at data and view it through the eyes of data usability (and decidedly not only data accuracy).