Mon.Oct 09, 2017

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience! People are more visual than ever in their communications -- think emojis, GIFs, and video calling.

How Mobile App Development is Fueling Digital Marketing

Marketing Insider Group

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, […]. The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group. Marketing Strategy

6 Common Content Curation Mistakes (and How to Correct Them)

Modern B2B Marketing

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry!

The Importance of Storytelling in the Engagement Economy

Marketing Insider Group

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]. The post The Importance of Storytelling in the Engagement Economy appeared first on Marketing Insider Group. Content Marketing

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

Lesson for leaders. If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy.

Why Customer Lifetime Value is Essential to Predictive Marketing

Reachforce

Think of predictive marketing as a tool with which you outline how your greatest customers went from interested prospect to repeat customer.

Written Articles and Videos Deliver for Marketers on Social Media

KoMarketing Associates

Marketers are finding use for social media in their existing strategies, but which types of content are performing best on social networking platforms? Recently, Clutch partnered with Smart Insights to gauge marketers’ success with social marketing initiatives. Statistics showed that written articles (27 percent), videos (26 percent) and images (24 percent) are yielding the most ROI on social media. However, these aren’t the only types of content that deliver results.

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Great Expansion: How RBC Uses Content Across 14 Departments

Contently

Successful content marketing is about more than just creativity. According to SiriusDecisions, 60 to 70 percent of content created by marketing departments currently sits unused. But some brands have already figured out how to maximize the value of their content. In Canada, RBC is a great example of what happens when a large organization gets different lines of business to become one cohesive voice.

Think Like a High-Growth Firm

Hinge Marketing

Many firms have the potential to be high-growth superstars. These high performers come from every corner of the professional services universe. Some are large and some small, and they serve a diverse array of clients. But far too many firms fail to achieve their growth potential. The knowledge to ignite growth is readily available.

4 Ways Lead-to-Account Matching is Crucial for Account-Based Marketing

Leadspace

Account-based marketing (ABM) is fast replacing traditional lead-based demand generation for B2B Sales and Marketing alike. But even ABM ultimately boils down to engaging with, and ultimately selling to, the key individuals within an account.

The importance of B2B Blogs for lead generation

Champion Communications

47% of buyers view 3-5 pieces of content before engaging with a sales representative. This is according to the 2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data and Analysis. Hows that for lead generation.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

30 of the Funniest Tweets About Social Media We've Ever Seen

Hubspot

There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it's easy to feel jaded about social media in particular.

The five (and a half) pillars of data usability

Marketing Converts

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable.

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FileNet – IBM removed from Gartner’s Leader Quadrant for Content Service Platforms – What Happened?

Technology Services Group

Gartner recently released their 2017 analysis of content service platforms. () In 2016, Gartner changed from evaluating Enterprise Content Management to a renamed approach focused on Content Service Platforms.

Top 11 AI Applications in Marketing

KEO Marketing

Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence. Capabilities range from voice recognition to content generation. Previously, only the largest companies could afford to invest in AI.

SEM 62

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

The five (and a half) pillars of data usability

Marketing Converts

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable. At Marketing Converts, we look at data and view it through the eyes of data usability (and decidedly not only data accuracy).

Field 40

Made in China: Brand Experience Secrets from the Mid-Autumn Festival

Experience Marketing Insights

How to engage the senses to create a festival-like experience for your next event

The five (and a half) pillars of data usability

Marketing Converts

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable. At Marketing Converts, we look at data and view it through the eyes of data usability (and decidedly not only data accuracy).

Field 40

Brand Experience Taking You to Barcelona? Our Pick of Top Bars and Eateries to Try

Experience Marketing Insights

Suggested venues to visit outside of the Fira halls

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.