Sword and the Script | B2B

NOVEMBER 15, 2022

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. It’s assigned to a writer with strict orders that you need it yesterday.

B2B 52

B2B Content Paper B2B Sales 52

Webbiquity

NOVEMBER 15, 2022

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

Social Media 308

Social Media Work Management Marketing Management Media 308

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Influitive

NOVEMBER 15, 2022

The last few years presented challenges for individuals and organizations alike. Businesses struggled to find new revenue streams while preparations for an economic downturn left few opportunities for growth within existing customer accounts. The answer for many organizations — customer appreciation. We all understand the power of feeling appreciated.

Organization 130

Organization Practices Business 130

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Optinmonster

NOVEMBER 15, 2022

Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. While a tool like OptinMonster can get your offer in front of the right people, you still need the offer. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Brandpoint

NOVEMBER 15, 2022

Are you talking about SEO, but in the wrong way? Have you noticed that this topic creates a collaboration gap between digital marketers, creatives and other departments? If you’ve ever gotten blank stares or confused looks when you bring up SEO, you have some work to do. Help bridge the gap by talking more about the benefits — not tactics — of SEO. SEO: The Departmental Divider?

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

Engagio

NOVEMBER 15, 2022

Demandbase CEO Gabe Rogol explains why it's time to stop doing marketing campaigns and start thinking of campaigns as joint sales and marketing plays. The post Stop Doing Marketing Campaigns appeared first on Demandbase.

Campaigns 116

Campaigns DemandBase Marketing 116

The Daily Egg

NOVEMBER 15, 2022

Ecommerce is one of the most attractive business models nowadays. It is easy to get started, and the possibilities for profit are. The post 8 Examples of Ecommerce Business Ideas appeared first on The Daily Egg.

eCommerce 120

eCommerce Examples Business Marketing Websites 120

Search Engine Journal

NOVEMBER 15, 2022

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. The post Google Is Restoring Missing Reviews In Business Profiles appeared first on Search Engine Journal.

Profiling 116

Profiling Google Business 116

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CopyBlogger

NOVEMBER 15, 2022

Think bad email marketing and the band Nickelback might have some things in common? Think again. I’ve never admitted this. Continue Reading. The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger.

Email Marketing 110

Email Marketing Marketing Creativity Features 110

Search Engine Journal

NOVEMBER 15, 2022

Google updated the review snippet structured data to standardize how numbers are written. The post Google Updates Review Snippet Structured Data appeared first on Search Engine Journal.

Google 110

Google SEO 110

CoSchedule

NOVEMBER 15, 2022

Between managing multiple social media pages, a website, a blog, a podcast show, and a YouTube channel… Shayne Seymour has a lot on his plate. Shayne is a travel advisor with Creating Magic Vacations, and he uses CoSchedule’s Marketing Calendar to coordinate everything. Shayne shares a few tips and tricks when using Marketing Calendar as a social media tool.

Social Media 103

Social Media Social Marketing Campaigns Planning 103

Search Engine Journal

NOVEMBER 15, 2022

YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed. The post YouTube Testing In-App Shopping In Shorts appeared first on Search Engine Journal.

Youtube 103

Youtube Purchase Video Marketing Features 103

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Content Marketing Institute

NOVEMBER 15, 2022

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one.

Content 101

Content Marketing Prospects Brand Identity Branding 101

Visitor Queue

NOVEMBER 15, 2022

As a B2B marketing manager, lead generation is constantly on our minds. We are always trying to generate more and more leads to fill our sales funnel, and give our sales team a list of high-quality leads to follow up with. But, we all know that it’s not as easy as it sounds. It can […]. The post Top 15 B2B Lead Generation Companies to Use in 2023 {Updated} appeared first on Visitor Queue Blog | Identify Website Traffic.

Lead Generation 99

Lead Generation Generation Paid Search Agency Companies 99

Engagio

NOVEMBER 15, 2022

During this session, Kris Rudeegraap will share examples of using gifting across all stages of the buyer’s journey to not only stand out but start conversations, build trust and deliver value, resulting in more revenue. The post Sendoso Shares How to Deliver Stand Out Experiences Across the Buyer’s Journey appeared first on Demandbase.

DemandBase 93

DemandBase Conversion Examples Ad Building 93

Conversica

NOVEMBER 15, 2022

Conversica was recently named among the best Salesforce apps by Cybernews , a research-based online publication that offers tech and cybersecurity news and analysis. The Cybernews team researched thousands of Salesforce apps and add-ons to come up with a shortlist of must-have apps to boost conversion rates, automate marketing processes and improve customer satisfaction. .

Best Practices 98

Best Practices Customer Satisfaction Forrester Conversion Rate 98

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

LeanData

NOVEMBER 15, 2022

Implementing and leveraging an account-based marketing (ABM) motion pays off with a larger, healthier sales pipeline, increased account engagement and bigger deals, closed more quickly. However, the path to success is fraught with a number of hangups that can absolutely derail even the best-laid plans. . This post covers how to overcome four common challenges B2B revenue teams face when deploying an account-based strategy.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 98

Martech

NOVEMBER 15, 2022

I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. But, I’m frustrated. Yesterday, I had a conversation I must’ve had 100 times. . One of our clients (let’s call him John) and I were discussing his digital marketing budget for next year and he was complaining about how he was forced to reduce it dramatically, despite us collectively beating this

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Paid Search Agency 97

DivvyHQ

NOVEMBER 15, 2022

Are you struggling to connect with your target audience? It may be time to consider a conversational content strategy. This type of content engages customers and makes them feel heard. Check out our latest article from guest contributor Jenna Bunnell, Senior Content Marketing Manager at Dialpad, to learn more about how conversational content can benefit your brand.

Conversion 94

Conversion Content Marketing Strategy Marketing & Strategy 94

Search Engine Journal

NOVEMBER 15, 2022

Learn how to tackle campaign management at scale with these global SEO strategies. The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on Search Engine Journal.

SEO 91

SEO Efficiency Campaigns Marketing & Strategy 91

Advertisement

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? How many subscribers now use Dark Mode ? When’s the best time to send an email campaign based on your unique audience? We dug into Litmus Email Analytics data to see how key email engagement trends like these shifted from the end of August 2021 through the end of August 2022—and how they’ve stayed the same.

Trends 89

Trends Privacy Protection Privacy Analytics 89

Search Engine Journal

NOVEMBER 15, 2022

This article is designed to give you some tips and tricks for bidding on holiday season trending keywords. The post Tips For Bidding On Holiday Season Trending Keywords appeared first on Search Engine Journal.

Keywords 91

Keywords Trends Tips Design 91

Content Science Review

NOVEMBER 15, 2022

What does a content designer do? Discover the key duties and responsibilities of this role, and the skills and education required to perform it.

Design 98

Design Content Education Features 98

Search Engine Journal

NOVEMBER 15, 2022

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. The post Microsoft Video Ads Are Now Broadly Available appeared first on Search Engine Journal.

Video Marketing 87

Video Marketing Ads Advertisements Advertising 87

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

Martech

NOVEMBER 15, 2022

Work from home has all but eliminated the informal social interactions which let employees get to know each other and share ideas. Email and chats aren’t the same as going out for coffee, talking by the watercooler or running into someone in the hall. However, a new generation of remote work apps and virtual meeting platforms aims to fix that.

Work Management 85

Work Management Paid Search Agency Ideal Customer Profiles Distribution 85

Search Engine Journal

NOVEMBER 15, 2022

Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. Elon Musk mock-apologizes for firing "these geniuses". The post Twitter Fires Senior Engineers for Opinions Shared in Private Slack Channel appeared first on Search Engine Journal.

Opinions 85

Opinions Twitter Advertising Channels 85

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business professionals. The insights make it possible for brands to find the right audiences in the Audience Network.

Brand Identity 73

Brand Identity Branding Paid Search Agency Advertising Agencies 73