Tue.Aug 03, 2021

Your White Paper Tanked: 3 Common Mistakes To Avoid

Content Marketing Institute

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.

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More than 60% of Marketers Primarily Use Social Media to Achieve Goals

KoMarketing Associates

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives.


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Multi-language video training assets for Atos

Tomorrow People

We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners.

How Nutanix Powers Product Innovation and Customer Engagement with its Advocacy Program


Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

15 (More) Fascinating Facts About Internet and Social Media Use in 2021


Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, 11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit.

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A Practical Guide to Enterprise Content Management


In today’s digital universe, content is one of a company’s most precious assets. Thus, it’s essential for large companies to have a content management system that can maximize the value that those assets can bring. So how do you get the most out of such a system?

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?


Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used.

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What Page Speed Is and Why It Matters

SmartBug Media

Page speed is the rate at which all elements of your website load on a given page. This is usually calculated starting when a page address is entered to the second it is fully rendered. Not to be confused with site speed, page speed is just that: the time it takes to load a single, specific page.

What is Programmatic Advertising?

Benchmark Email

As marketers, there’s a lot we have to do for the success of our companies. We have to make sure our websites are set up for an optimal customer experience and that they add to a great inbound marketing strategy.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Why are marketing budgets the first to be cut… and the last to be restored?


Doing more with less is a common theme for modern marketing organizations. And the numbers back it up. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email.

How To Create a Memorable Brand and Grow Revenue With Your Content Strategy


This is the eighth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before.

Customer Journey Vs. Buyers’ Journeys: What’s the Difference?

The Brit Agency

There’s no doubt about it, marketing terms are confusing for us inside the industry - let alone those outside of it. While marketing terms and buzzwords are often used interchangeably, there’s generally vast differences in what they actually mean.

Introducing the Ad Serving Add-On: Update Your Live Ads in Real-Time


4 minutes read Ad tags are commonly known as HTML or JavaScript code snippets and are used for ad serving. They carry essential information for any display advertising strategist, like the ad unit’s size, format, and other specifications needed to track performance.

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The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

How Leaders Can Operationalize Data to be More Efficient

HG Data

Ed locher. VP, Marketing. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. Data may be the new oil , but it’s just raw material.

Digital Transformation And Revenue Growth Require Alignment Across The Organization

Square 2 Marketing

Companies all over the world have been shocked into action around using digital marketing and sales tactics to drive growth during the pandemic and beyond. Those that took action last year and those that are taking action now are realizing to do this right you need the entire organization on board.

6 top e-commerce display advertising ideas


The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. Offering frictionless, cross-platform shopping online has quickly become essential.

4 Ways That Content Curation Can be Vital to Small Business Marketing


Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Google: Website Downtime Shouldn’t Impact Search Rankings via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings. The post Google: Website Downtime Shouldn’t Impact Search Rankings appeared first on Search Engine Journal. News SEO

12 of the Best Free Stock Video Websites for Great Footage


People watch more than a billion hours of video on YouTube every day. Over on TikTok, more than a billion individual videos are viewed daily.

Google Explains Importance of GMB for Local Search via @sejournal, @martinibuster

Search Engine Journal

John Mueller offers insights into ranking for local search queries in Google The post Google Explains Importance of GMB for Local Search appeared first on Search Engine Journal. Local Search News

Building Your Brand With B2B Video Marketing: The Complete Strategy

Industrial Marketer

B2B video marketing has so much potential because video marketing is so ubiquitous at this point. According to Hubspot, video marketing accounts for over 86% of internet marketing. This shows astronomical growth from the 63% it absorbed in 2016!

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event looks markedly different from Rio and London. Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing.

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How to Integrate ActiveCampaign With WordPress


Do you want an easy way to connect your WordPress site to ActiveCampaign? ActiveCampaign is a powerful platform that lets you automate your entire customer experience. This includes getting people to sign up, sending automated emails, and generating sales.

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7 Ways to Write Blog Introductions Your Readers & Google Will Love via @sejournal, @pawelgra77

Search Engine Journal

Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page. The post 7 Ways to Write Blog Introductions Your Readers & Google Will Love appeared first on Search Engine Journal. Content Marketing SEO

What is Brand Purpose?

Carla Johnson

August 3, 2021 I discovered the work of Roy Spence in 2009 when he was developing the brand purpose for one of my clients.

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From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!