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The Top B2B Content Marketing Strategy Ideas To Consider Using Today

Marketing Insider Group

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to?

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives.

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How the Halo Effect Drives Demand Generation and Leads

Marketing Insider Group

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.”

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. By doing an audit, you can find if your existing activities are accomplishing your intended goals.

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The Entrepreneur Interview Series #12: Mark Granovsky, G2Planet

Webbiquity

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing.

Should I Prioritize ABM Tactics Ahead of Demand Generation?

The Point

Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach. But what if you’re starting from square one?

What is GDPR and Why Does It Matter?

Biznology

Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you could be at risk if your website is accessible from EU countries.

Engaging Your Audience With Visual Content: The 2019 Report

Contently

When it comes to making a big impact in digital marketing, it’s hard to beat visual content. Why say it with a blog post when you can shout it from the rafters with a colorful infographic , a clever Powerpoint deck, or a video that combines animation with live action? Great writing will always be king, but your audience probably comprises quite a few visual creatures who want additional formats. More and more, we’re all learning how to give those people what they want.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Engage Your Audience Before, During and After Your Marketing Event

SnapApp

Whether you are hosting, speaking, exhibiting or just attending, events are a great way to generate demand, build useful connections, and get people excited about your product. But engaging an audience before, during, and after an event takes a lot of work.

Your Ultimate Guide to Productive and Informed Content Marketing Planning

BuzzSumo

With most content marketing campaigns I have come across, there’s one thing in common: Lack of planning. I admit, I am a control freak. I have to plan and schedule everything months ahead.

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Experience Matters. Are You Catering to Your B2B Buyers?

Content4Demand

“Ah, what a lovely day to be in the city,” I sa id to my colleague as we trudge d through the rain. We were venturing to an event space in Union Square, New York City, where Ceros promised to make the case for why “experience matters.” . We made our way in and realized we were…in a kitchen?

The Often-overlooked Coolness of B2B Creative

The Mx Group

The post The Often-overlooked Coolness of B2B Creative appeared first on The Mx Group

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Email Metrics Marketers Measure—And The Ones They Should

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait on the results to come rolling in so you can judge whether or not the email you sent was successful.

7 Lessons from Game of Thrones To Advance Your Career

Engagio

Game of Thrones is one of the most highly anticipated and entertaining series this year, and arguably the most popular show of all time. But what can it teach you about how to advance your career? It turns out a lot! Business can be competitive, even cutthroat.

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Inbound Marketing Tactics That'll Skyrocket Your Search Traffic

Albacross

Inbound marketing if done right can bring a lot of passive income to your business. Unlike traditional marketing methods, you do not need to spend a lot of money to reach out to the people that are not even in your target market.

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

TrueInfluence

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best content. B2B content syndication connects you with potential customers you may not even know are shopping for what you are selling.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Is Agile Marketing Right for B2B Tech Companies?

Golden Spiral

How agile are you? Does your product development team use agile product development to improve current products and develop new products? The agile process has proven to increase employee satisfaction and results.

10 Client-Centric Terms to Win Business (and Others to Leave Behind)

ClearVoice

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing?

[Storytellers Interview | Thrive Global] Curiosity + Creativity – The Building Blocks of Branded Content

Keywee

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day.

How to Make Your Web Redesign Successful: Decode Web Design Terms

SmartBug Media

The idea of embarking on a website redesign can be intimidating. It’s best to get familiar with common web design terms to prepare yourself for a successful redesign process and ongoing website maintenance. Decoding Web Design Terms. Accessibility.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why You Shouldn’t Ignore Search Intent Optimization

Content Marketing Institute

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading → The post Why You Shouldn’t Ignore Search Intent Optimization appeared first on Content Marketing Institute. Company News

Using Buying Groups to Accelerate Your Sales Process

InsightSquared

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.

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The Top 10 Brand Personalities of 2019

DivvyHQ

New brands emerge every day, but few are successful with about 20% failing in the first year. So what makes a brand successful? To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. When brands connect with an audience it’s usually because they have found a way to differentiate themselves from the pack through their various personality characteristics.

How to Turn Anything Into a High-Quality GIF

Ceros

Reading Time: 7 minutes. It’s 2019. You deserve smooth and cinematic gifs. They’re sent to you as texts; hidden in your Facebook newsfeed; sandwiched in boring emails to make those emails seem otherwise less boring. They’re GIFs, a file format that stands for “Graphic Interchange Format.”

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.