Tue.Apr 23, 2019

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The Top B2B Content Marketing Strategy Ideas To Consider Using Today

Marketing Insider Group

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to?

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives.

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How the Halo Effect Drives Demand Generation and Leads

Marketing Insider Group

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.”

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. By doing an audit, you can find if your existing activities are accomplishing your intended goals.

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AMP for Email: The Pros and Cons for Marketers

Modern Marketing

Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly.

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Should I Prioritize ABM Tactics Ahead of Demand Generation?

The Point

Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach. But what if you’re starting from square one?

Engaging Your Audience With Visual Content: The 2019 Report

Contently

When it comes to making a big impact in digital marketing, it’s hard to beat visual content. Why say it with a blog post when you can shout it from the rafters with a colorful infographic , a clever Powerpoint deck, or a video that combines animation with live action? Great writing will always be king, but your audience probably comprises quite a few visual creatures who want additional formats. More and more, we’re all learning how to give those people what they want.

What is GDPR and Why Does It Matter?

Biznology

Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you could be at risk if your website is accessible from EU countries.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Engage Your Audience Before, During and After Your Marketing Event

SnapApp

Whether you are hosting, speaking, exhibiting or just attending, events are a great way to generate demand, build useful connections, and get people excited about your product. But engaging an audience before, during, and after an event takes a lot of work.

Your Ultimate Guide to Productive and Informed Content Marketing Planning

BuzzSumo

With most content marketing campaigns I have come across, there’s one thing in common: Lack of planning. I admit, I am a control freak. I have to plan and schedule everything months ahead.

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Experience Matters. Are You Catering to Your B2B Buyers?

Content4Demand

“Ah, what a lovely day to be in the city,” I sa id to my colleague as we trudge d through the rain. We were venturing to an event space in Union Square, New York City, where Ceros promised to make the case for why “experience matters.” . We made our way in and realized we were…in a kitchen?

The Often-overlooked Coolness of B2B Creative

The Mx Group

The post The Often-overlooked Coolness of B2B Creative appeared first on The Mx Group

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

7 Lessons from Game of Thrones To Advance Your Career

Engagio

Game of Thrones is one of the most highly anticipated and entertaining series this year, and arguably the most popular show of all time. But what can it teach you about how to advance your career? It turns out a lot! Business can be competitive, even cutthroat.

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Inbound Marketing Tactics That'll Skyrocket Your Search Traffic

Albacross

Inbound marketing if done right can bring a lot of passive income to your business. Unlike traditional marketing methods, you do not need to spend a lot of money to reach out to the people that are not even in your target market.

The Email Metrics Marketers Measure—And The Ones They Should

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait on the results to come rolling in so you can judge whether or not the email you sent was successful.

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

TrueInfluence

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best content. B2B content syndication connects you with potential customers you may not even know are shopping for what you are selling.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

[Storytellers Interview | Thrive Global] Curiosity + Creativity – The Building Blocks of Branded Content

Keywee

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day.

Why You Shouldn’t Ignore Search Intent Optimization

Content Marketing Institute

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading → The post Why You Shouldn’t Ignore Search Intent Optimization appeared first on Content Marketing Institute. Company News

10 Client-Centric Terms to Win Business (and Others to Leave Behind)

ClearVoice

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing?

Using Buying Groups to Accelerate Your Sales Process

InsightSquared

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The Top 10 Brand Personalities of 2019

DivvyHQ

New brands emerge every day, but few are successful with about 20% failing in the first year. So what makes a brand successful? To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. When brands connect with an audience it’s usually because they have found a way to differentiate themselves from the pack through their various personality characteristics.

10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content.

Marketing’s Next Frontier: Measuring Message [Webinar]

Kapost

These days, it seems there’s hardly be anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance. The post Marketing’s Next Frontier: Measuring Message [Webinar] appeared first on Kapost Blog. Marketing Analytics The Future of Content

How to Hire the Best Digital Marketing Company

Go Beyond SEO

An appealing website is a great start for establishing an online presence, and the website may even be worth the investment, but the right digital marketing plan can help potential clients find you online. If you’re going to outsource Digital Marketing (SEO, PPC, Social Media) follow these steps and hire the best company. Know Your Needs Before Choosing an SEO Company. Understanding your needs is the first crucial step.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy