Tue.Apr 23, 2019

What’s in An Email? Great Email Content Leads to Great Engagement



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The Top B2B Content Marketing Strategy Ideas To Consider Using Today

Marketing Insider Group

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to?

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives.

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How the Halo Effect Drives Demand Generation and Leads

Marketing Insider Group

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.”

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. By doing an audit, you can find if your existing activities are accomplishing your intended goals.

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The Entrepreneur Interview Series #12: Mark Granovsky, G2Planet


When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing.

AMP for Email: The Pros and Cons for Marketers

Modern Marketing

Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly.

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What is GDPR and Why Does It Matter?


Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you could be at risk if your website is accessible from EU countries.

Engaging Your Audience With Visual Content: The 2019 Report


When it comes to making a big impact in digital marketing, it’s hard to beat visual content. Why say it with a blog post when you can shout it from the rafters with a colorful infographic , a clever Powerpoint deck, or a video that combines animation with live action? Great writing will always be king, but your audience probably comprises quite a few visual creatures who want additional formats. More and more, we’re all learning how to give those people what they want.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

10 Creative Lead Gen Examples Sourced from Marketing Legends


Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content.

Experience Matters. Are You Catering to Your B2B Buyers?


“Ah, what a lovely day to be in the city,” I sa id to my colleague as we trudge d through the rain. We were venturing to an event space in Union Square, New York City, where Ceros promised to make the case for why “experience matters.” . We made our way in and realized we were…in a kitchen?

The Often-overlooked Coolness of B2B Creative

The Mx Group

The post The Often-overlooked Coolness of B2B Creative appeared first on The Mx Group

7 Lessons from Game of Thrones To Advance Your Career


Game of Thrones is one of the most highly anticipated and entertaining series this year, and arguably the most popular show of all time. But what can it teach you about how to advance your career? It turns out a lot! Business can be competitive, even cutthroat.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool


Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best content. B2B content syndication connects you with potential customers you may not even know are shopping for what you are selling.

Is Agile Marketing Right for B2B Tech Companies?

Golden Spiral

How agile are you? Does your product development team use agile product development to improve current products and develop new products? The agile process has proven to increase employee satisfaction and results.

The Email Metrics Marketers Measure—And The Ones They Should


Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait on the results to come rolling in so you can judge whether or not the email you sent was successful.

[Storytellers Interview | Thrive Global] Curiosity + Creativity – The Building Blocks of Branded Content


At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Make Your Web Redesign Successful: Decode Web Design Terms

SmartBug Media

The idea of embarking on a website redesign can be intimidating. It’s best to get familiar with common web design terms to prepare yourself for a successful redesign process and ongoing website maintenance. Decoding Web Design Terms. Accessibility.

Marketing’s Next Frontier: Measuring Message [Webinar]


These days, it seems there’s hardly be anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance. The post Marketing’s Next Frontier: Measuring Message [Webinar] appeared first on Kapost Blog. Marketing Analytics The Future of Content

Why You Shouldn’t Ignore Search Intent Optimization

Content Marketing Institute

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading → The post Why You Shouldn’t Ignore Search Intent Optimization appeared first on Content Marketing Institute. Company News

Defining Success with Matt Heinz from Heinz Marketing [#AtomicFeature:014]

Atomic Reach

What is your definition of success? Specifically for your content, what defines success? Is it a threshold of conversions, pageviews, time on page? How do you measure it?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

View Email Stats Right on Your Campaign Map


Clicking away from your campaign to see how your emails are performing is a thing of the past; you can now view your stats right on your Send an Email element by clicking: You’ll be able to see: Sent – how many times your message was sent Opened – how many of those messages […].

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How to Hire the Best Digital Marketing Company

Go Beyond SEO

An appealing website is a great start for establishing an online presence, and the website may even be worth the investment, but the right digital marketing plan can help potential clients find you online. If you’re going to outsource Digital Marketing (SEO, PPC, Social Media) follow these steps and hire the best company. Know Your Needs Before Choosing an SEO Company. Understanding your needs is the first crucial step.

Outreach Demos Power of Machine Learning to Seattle


Last week, three of our stellar Data Scientists and Machine Learning Engineers, Andrew Brooks, Jiwei Cao, and Li Dong, spoke at the Seattle Unified Analytics Workshop to offer a glimpse into how Outreach is using machine learning to help our reps sell better. Selling Smarter with Data.

Eight Questions With: Terrie O’Hanlon


The post Eight Questions With: Terrie O’Hanlon appeared first on B2B Marketing News. Eight Questions With

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How Does Cell Phone Spy Software Work on the Target Phone?

Altitude Branding

The use of spy apps has increased in the recent past. There are many factors behind this. More users need tracking tools. But the problem is they fail to find a reliable option that offers the best features, is affordable and provides parents with enough control over the phones of their teens.

Why We recommend 5 Lead Stages

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It would be a perfect world if everyone you spoke with at your last event was ready to buy today. Over the course of a week your company may have collected a few hundred leads, but chances are only one or two of those prospects are ready to make a purchase. At Heinz marketing, we recommend five lead stages to our customers to help guide a prospect through the sales funnel to make a purchase.


5 Ways To Retain More Freelance Writing Clients


How much time do you spend plowing through job boards, applying to writing gigs, and pitching new businesses? What if you could spend less time chasing after new clients and more time on paid assignments?