Vision Edge Marketing
APRIL 13, 2021
If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? How fast are your major competitors growing?
Webbiquity
APRIL 13, 2021
Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only.
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Marketing Insider Group
APRIL 13, 2021
I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. You know the “no-nonsense” types that just don’t get why simply focusing on their products doesn’t sell as well as stories. So, they don’t buy it. It doesn’t make sense to them. (It’s why I wrote Mean People Suck btw).
KoMarketing Associates
APRIL 13, 2021
As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021. Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that the majority of marketers (89%) will spend more on martech than they did in 2020.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
APRIL 13, 2021
Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Glassbox, the digital experience platform. Glassbox is looking to grow at speed and become the category leader in the extremely competitive digital experience and analytics arena.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
APRIL 13, 2021
Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading → The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute.
Biznology
APRIL 13, 2021
By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is truly impressive. I have enjoyed exploring Clubhouse and participating in conversations (feel free to follow me @sueserna). But after watching Clubhouse explode in popularity to the point where other major social media platforms like LinkedIn and Twitter are basically creating their own versions, it’s time to discuss the
The Daily Egg
APRIL 13, 2021
What would your business be like if you knew how old your customers are, where they’re from, what they are searching for, and why they are leaving your website? While this sounds like every marketer’s dream, you can have all this information and a lot more in the palm of your hands. You don’t even […]. The post The Beginner’s Guide to Website Analytics appeared first on The Daily Egg.
Benchmark Email
APRIL 13, 2021
Time and again, email marketing has proved its effectiveness, proving the speculations of its death wrong. According to Litmus, emails bring an ROI of $42 for every $1 spent. This is the biggest testimony that email is very much alive and outshining all the other marketing channels. What started off as a simple medium for… The post Experts Speak: Email Marketing Trends to Look Forward to in 2021 appeared first on Benchmarkemail.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ConvertKit
APRIL 13, 2021
Deliverability isn’t an exact science. There’s no hard and fast rule for success, and advice may vary from time to time. But of all the grey areas in email marketing, switching ESPs is probably the most confusing. If you’ve wanted to make a change in your service but haven’t pulled the trigger for fear of damaging your deliverability, you’re not alone.
The Daily Egg
APRIL 13, 2021
Google’s mobile-first index has made it all the more important to have a mobile-responsive, mobile-friendly website. There are things you can do now to make sure you are ranking well on the mobile-first index. We’re going to assume that you either have a dedicated mobile website or, better still, a responsive site. If not, you […]. The post How to Optimize Your Website for Google’s Mobile-First Index appeared first on The Daily Egg.
Litmus
APRIL 13, 2021
While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. How long? Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. Twelve companies were used by at least 1% of respondents.
SEMrush
APRIL 13, 2021
Market research is an important part of creating effective business strategy. We’ll explore how it works, and what tools to use when getting started.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hannon Hill
APRIL 13, 2021
As today’s audience is the most technologically savvy in recent years, many marketers are moving towards an Omnichannel approach. Check out our tips on maintaining an effective Omnichannel strategy.
Industrial Marketer
APRIL 13, 2021
The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. Effective sales enablement does more than align the marketing and sales teams. It ensures that a cohesive, persuasive message is presented to industrial buyers at. Read more » The post Demystifying Sales Enablement for Industrials appeared first on Industrial Marketer.
Search Engine Journal
APRIL 13, 2021
Want your WordPress website to get more traffic and higher organic search rankings? Our new ebook covers all the SEO best practices. The post WordPress SEO Guide: Everything You Need to Know [Ebook] appeared first on Search Engine Journal.
Sharpspring
APRIL 13, 2021
As we were planning out our webinars, we realized there was a little lack of love heading to our SaaS resellers. We spend a lot of time focusing on strategies, marketing campaign suggestions, or better ways to leverage the tools, but we also want to be sure to take some time to focus on SaaS tool adoption tactics. That starts here! We recently partnered with our friends at PandaDoc and hosted a webinar to help SaaS resellers tighten up their sales process and walk away with some new ways to show
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 13, 2021
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here's how. The post How to Get Started With YouTube Audio Ads appeared first on Search Engine Journal.
FMG Suite
APRIL 13, 2021
Lights, camera, panic? It’s no secret that video has become a powerful tool for advisors to connect with their network and grow their business. But getting started can be scary. In this webinar replay, our Chief Evangelist (and video expert) Samantha Russell takes you step by step in creating and publishing your first video. Watch and learn: Everything you need to film your first video.
Search Engine Journal
APRIL 13, 2021
Confused about whether you need XML or image sitemaps and how important they are to Google? Learn more in this Ask An SEO column. The post How Important Are XML & Image Sitemaps To Google? appeared first on Search Engine Journal.
Goodish Agency
APRIL 13, 2021
Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! In this short introduction to GA4 we’re highlighting the biggest changes, opportunities, and limitations of the new platform. We’ll also provide you with our advice regarding the steps that you take today to stay on top of your game! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 13, 2021
Cumulative Layout Shift scoring was updated by Google to make it more accurate and fair The post Google Updates Cumulative Layout Shift Scoring appeared first on Search Engine Journal.
DivvyHQ
APRIL 13, 2021
Should you be talking about the environmental impacts of your products and services within your content? Obviously, products that have an eco-friendly angle make a lot of sense, but marketers should be careful not to get caught up in a greenwashing trend that may cause customers to lose trust in your brand. Here's a quick guide from guest contributor Jori Hamilton on how to think about green content, and how to leverage it the right way.
Hubspot
APRIL 13, 2021
Link building is an invaluable part of SEO. In fact, it's one of the top factors search engines look at when determining your ranking. Whether you're developing a new link-building strategy or revising a current one, it's important to look at where you currently stand. That's where a backlink strategy comes into play. Let's cover what a backlink analysis looks like and the tools needed to conduct one.
Square 2 Marketing
APRIL 13, 2021
Getting Leads Is Just The First Step; How You Nurture Sales-Qualified Leads Is The Key To Revenue Growth. Marketing is working hard to generate leads for long-term nurture campaigns and general contact database growth. They’re also working hard to generate sales-ready leads, or what we call sales-qualified leads (SQLs) – people who want to talk with your sales team now.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
APRIL 13, 2021
You know the saying, "If a tree falls in a forest and no one is around to hear it, does it make a sound?". Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.
ClearVoice
APRIL 13, 2021
The wait is almost over folks: Google is about to launch its new page experience update. This includes Core Web Vitals , which is what the SEO community has been buzzing about now since Google announced this update about a year ago. Page experience metrics, like website speed and mobile-friendliness, have been ranking signals for quite some time, so we’re familiar with Google’s love of fast, user-friendly websites.
Hubspot
APRIL 13, 2021
How can you make your blog more profitable? This is a question most of us are searching for an answer to. And while advertising and affiliate links will bring in some money, what if you could generate more? If you have a loyal following and are producing great content , you might consider creating a membership site to offer your audience exclusive content and perks while also boosting your profits.
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