Tue.Apr 13, 2021

Your Competitors are Gaining Market Share – How About You?

Measure Up Marketing

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack.

How to Make Hero-Villain Brand Stories Drive Conversions

Marketing Insider Group

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. You know the “no-nonsense” types that just don’t get why simply focusing on their products doesn’t sell as well as stories.

Insiders

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Tomorrow People announces new Glassbox account

Tomorrow People

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Glassbox, the digital experience platform.

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89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

KoMarketing Associates

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs.

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More Trending

Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit

Fusion Marketing Partners

The key to a good B2B pricing strategy is to structure your pricing model for short-term profitability and revenue while […]. B2B Pricing B2B pricing pricing pricing strategy

A snapshot of the email service provider landscape

Litmus

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. How long?

Experts Speak: Email Marketing Trends to Look Forward to in 2021

Benchmark Email

Time and again, email marketing has proved its effectiveness, proving the speculations of its death wrong. According to Litmus, emails bring an ROI of $42 for every $1 spent. This is the biggest testimony that email is very much alive and outshining all the other marketing channels.

How to Use Google Web Stories for SEO

seo.co

TikTok, Facebook, Instagram, Snapchat – pretty much all social media platforms now have some version of the famous “Stories” feature. In fact, 500 million people use Instagram stories daily.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Meet Google Analytics 4 (GA4) – Quick Overview

Goodish Agency

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! In this short introduction to GA4 we’re highlighting the biggest changes, opportunities, and limitations of the new platform.

Everything You Need to Know About Twitter Spaces, the Clubhouse Rival

Hootsuite

Audio streaming has garnered a lot of attention recently. Chances are you’ve heard of Clubhouse, the audio streaming app used by the likes of Elon Musk and Mark Zuckerberg to do live talks (similar to live podcasts). If you’re still waiting for an invite, don’t fret.

7 Questions to Ask When Hiring a Content Marketing Agency

Moz

Deciding on an agency for content marketing is often tough thanks to the sheer volume of agencies out there, and because you want to ensure that the one you pick delivers ROI.

How to switch ESPs without damaging your deliverability

ConvertKit

Deliverability isn’t an exact science. There’s no hard and fast rule for success, and advice may vary from time to time. But of all the grey areas in email marketing, switching ESPs is probably the most confusing.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

12 Best WordPress Newsletter Plugins for More Engagement

Optinmonster

Do you want to engage your audience and build relationships with them through newsletters? Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. In turn, this helps increase conversions and sales.

How to Produce Ethical and Green Content

DivvyHQ

Should you be talking about the environmental impacts of your products and services within your content?

Video 101 for Financial Advisors

FMG Suite

Lights, camera, panic? It’s no secret that video has become a powerful tool for advisors to connect with their network and grow their business. But getting started can be scary.

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5 Reasons Why Startups Must Invest in Customer Experience

Mailmunch

We are in the midst of a revolution. A revolution that is silent but one that is too big to ignore. In case you haven’t already noticed, you are spending more on products or paying more to services that treat you well.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels

Higher Logic

The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

Logicalis UK Chooses Champion Communications for UK PR Support

Champion Communications

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by digital transformation and cloud service enabler, Logicalis UK, to provide strategic communications in the UK.

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Digital Experiences Matter

The Mx Group

B2B Strategy

ConvertKit’s March 2021 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

6.5 Upgrades For Your Lead Nurture Campaigns That Improve Close Rates And Shorten The Sales Cycle

Square 2 Marketing

Getting Leads Is Just The First Step; How You Nurture Sales-Qualified Leads Is The Key To Revenue Growth. Marketing is working hard to generate leads for long-term nurture campaigns and general contact database growth.

A Simple Guide on How To Conduct Backlink Analysis

Hubspot

Link building is an invaluable part of SEO. In fact, it's one of the top factors search engines look at when determining your ranking. Whether you're developing a new link-building strategy or revising a current one, it's important to look at where you currently stand.

Six Questions Every SaaS Reseller Should Be Asking

Sharpspring

As we were planning out our webinars, we realized there was a little lack of love heading to our SaaS resellers.

Demystifying Sales Enablement for Industrials

Industrial Marketer

The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. Effective sales enablement does more than align the marketing and sales teams.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.