Convert

MARCH 29, 2019

Marketing 65

Marketing 65

Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling. Continue reading → The post 5 (More) Secrets of Great Storytellers appeared first on Content Marketing Institute.

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Storytelling Training Studies Content Marketing 111

Adobe Experience Cloud Blog

MARCH 29, 2019

Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership , and eventually the ability to maximize revenue potential together with sales. On the marketing side, ABM forces them to think like salespeople, which means going from a lead-based to an account-based mentality.

Account Based Marketing 133

Account Based Marketing Ideal Customer Profiles ABM Marketing AI 133

Biznology

MARCH 29, 2019

In honor of World Backup Day on March 31st, we want to take a moment and remind you of how important it is to back up your data. While backing up your files really should happen much more often than once a year, take this annual excuse to do it yet again or commit to doing it more frequently. After all, your data is more valuable than your devices and should be treated that way.

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Phishing Spyware Tips CAN-SPAM 99

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SEMrush

MARCH 29, 2019

Less is sometimes more. Low-value pages can harm your business. Large scale removal of URLs from a website is not easy because of a multitude of factors. However, Google provides a number of free tools that can support the procedure. With this post, you will learn how to safely remove hundreds or thousands of pages from your website with a step-by-step process.

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Google Marketing Websites Tools Process 111

Hubspot

MARCH 29, 2019

Did you know, on average, a 1% price increase translates into an 8.7% increase in operating profits ? It's hard to believe the smallest percent increase or decrease in price can make a significant impact on profit margins. This statistic highlights the importance pricing can have on your company's bottom line. Now, I'm sure you're wondering which pricing strategies will help you turn a profit.

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Pricing Price Advertising Benchmark Lead Ranking 75

SmartBug Media

MARCH 29, 2019

You’ve probably heard the terms “UI design” and “UX design” before—especially if you’ve been involved with a website redesign. But did you know that these terms aren’t interchangeable? UI and UX design both fall under “web design” and can often overlap and even work together, but they refer to two separate things. What’s the Difference? UI, which stands for user interface, is anything a user interacts with on a website, application, or any digital device.

Design 73

Design Efficiency Marketing Websites Positioning 73

BenchmarkONE

MARCH 29, 2019

Business development is an important factor for running any successful agency. Unfortunately, with all of the projects on your plate, it can be tough to carve out the necessary time to keep your sales pipeline full. So it’s no wonder that so many digital agencies are starting to outsource business development to specialized biz dev firms. But the million dollar question remains: is outsourcing business development right for your firm?

Paid Search Agency 72

Paid Search Agency Advertising Agencies Ad Agencies Business 72

Method and Metric

MARCH 29, 2019

This is part two of our content audit miniseries. You can read the first installment here: Why you should conduct a content audit. Start with detailed examination of your content. A content audit is the perfect opportunity to look under the hood of your website and examine its marketing prowess. Performing a content audit can yield many benefits for a business, as long as it’s undertaken correctly.

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Scoring 72

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

MARCH 29, 2019

You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s ? Image Credit: Geek Goes Vintage. Smash, their instant mashed potato brand, surprisingly reached mainstream success. But, unfortunately, it was at the expense of lowering their flagship product’s perceived quality.

Branding 74

Branding Brand Identity Comparison Trust Marketing 74

ClickDimensions

MARCH 29, 2019

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home. Here are five ways to plan for trade show success, both pre- and post-event: 1.

Trade Show 68

Trade Show Planning Conference Work Management 68

Heinz Marketing

MARCH 29, 2019

We’ve gotten to know Sangram Vajre , the co-founder & chief evangelist of Terminus , pretty well over the last couple years – and we’ve also seen the power of account-based marketing (ABM) in B2B organizations that Sangram and his team love to share with other marketers. So when we heard he would be leading a new LinkedIn course on Account-Based Marketing Fundamentals, we were excited.

Account Based Marketing 66

Account Based Marketing ABM Linkedin Case Studies 66

Hubspot

MARCH 29, 2019

To consider what semi-structured data is, let's start with an analogy -- interviewing. Let's say you're conducting a semi-structured interview. This, as the name implies, falls somewhere in-between a structured and unstructured interview. For context, a structured interview is one in which the questions being asked, as well as the order in which they are asked, is pre-determined by your HR team and consistent for each candidate.

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Tagging Analysis Opinions Analytics 69

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Atomic Reach

MARCH 29, 2019

What is your niche? What drives you? Do you consume content within that niche? One of the most knowledgeable content marketing influencers out there, Brittany Berger, explains how important it is to consume content outside of your niche. Brittany Berger is the Founder of Work Brighter , Work Brighter is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun.

Work Management 60

Work Management Budget Programs Top of Funnel Digital Marketing Funnels 60

Data Cleaning/CRM Appending

MARCH 29, 2019

Any salesperson worth his metal knows the importance of prospecting leads and how to find them. Higher the quality of leads greater is the chance of their conversion. Therefore, every business needs to allocate proper funding and time towards finding their potential customers. According to Hubspot , over 40% of the salespeople believe that prospecting leads is a tougher job than getting them converted into sales.

Allocation 52

Allocation Ideal Customer Profiles Opt-out Opt-in 52

BOP Design

MARCH 29, 2019

You’ll find a ton of advice online and offline about how to market business-to-business (B2B). However, the things you should avoid as a B2B marketer aren’t always as clear. Google states that it handles more than two trillion searches every year. While not all of those searches are business-based, the figure shows the sheer volume of data on the internet and how difficult it is to shout over the clamoring crowd.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

Seismic

MARCH 29, 2019

Sales enablement is a popular topic this year and rightfully so. Organizations that have implemented a sales enablement solution have seen a 350% increase in content usage, 275% boost in conversions and 65% more revenue generated by new reps. Sales enablement also solves major sales and marketing challenges around content creation, marketing and sales alignment, and content usage.

Training 53

Training B to B Gartner Work Management 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Stevens & Tate

MARCH 29, 2019

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features that you’ll want to take advantage of, including their Facebook Video Ads feature.

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Facebook Practices Video Marketing Ads 46

E-Spirit

MARCH 29, 2019

The following blog post aims to answer the common questions that arise when we hear the term “headless CMS”, including why it will enable marketers, developers and e-commerce professionals to be more innovative.

CMS Development 45

CMS Development Marketing 45

Outbound Engine

MARCH 29, 2019

In February 2019, OutboundEngine conducted a survey of more than 350 small and medium business (SMB) owners throughout the U.S. We asked them about revenue growth, stress, what is prohibiting them from meeting their business goals, which marketing tactics were most effective for them in 2018, and more. And now, we’re excited to share our SMB marketing report with you!

SMB 40

SMB Marketing Report Planning Marketing & Strategy 40

Walker Sands

MARCH 29, 2019

We are excited to announce that Clutch, a B2B ratings and review site, named Walker Sands Digital a leading Chicago web design company in 2019. This wouldn’t be possible without the tremendous company growth that took place last year. Thanks to the hard work and dedication of our web team, they grew the department by over 100 percent in 2018 and built highly innovative and optimized websites for clients like PKM and Mattersight.

Design 40

Design Companies Ideal Customer Profiles Marketing Qualified Leads 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Eric Mower + Associates

MARCH 29, 2019

For companies looking to fill open jobs (that’s 63% of you, according to the U.S. Department of Labor), the current market is as tough as it’s been in a long time. For the first time in years, there are more jobs than people in many industries. Competitive job markets are not new to employers. What is new is what job applicants are looking for from prospective employers.

Fulfillment 40

Fulfillment Social Marketing Marketing Prospects Studies 40

Aberdeen

MARCH 29, 2019

Whether you blame it on content shock or the fact that 91% of content gets zero traffic from search, there’s a growing “content marketing is dead” bandwagon. But before you jump on that bandwagon, take a step back and look at the real problem. Content marketing still works — you just need to overcome the engagement challenge. Content Shock Isn’t the Problem — Engagement Is.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

Televerde

MARCH 29, 2019

Thanks to LinkedIn, I was recently reminded that March marks my 20th year working at Televerde. I’ve received an outpouring of congrats for which I am so grateful. It’s remarkable to see how many people I’ve connected with over my career. Even one of Televerde’s original founders commented on the great work we’ve been doing to grow the company and humanize our story.

Lead Ranking 40

Lead Ranking Stats Transparency Statistics 40

Walker Sands

MARCH 29, 2019

Design 40

Design Companies Marketing Qualified Leads Leads 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

MARCH 29, 2019

More than 60% of businesses are investing in content marketing. Why? Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. According to CMI, 63% of companies don’t have a documented content strategy.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Content Standard

MARCH 29, 2019

There is one particular challenge that all marketers face, regardless of what brands we work with or industries we fall into, and that’s explaining what we do to our families. I learned this firsthand when I visited home shortly after having started my first job out of college. My mom and dad—both seasoned healthcare professionals—were very supportive, although clearly confused, when I tried to describe to them all of the neat tactics I was building and deploying through our customer relat

Work Management 106

Work Management Marketing Management Paid Search Agency Content 106

ClearVoice

MARCH 29, 2019

In high school, as I was preparing to apply to journalism school and prepare to conquer the media — I scribbled a byline bucket list into a journal I kept. Much like a five-year plan or clipping out images of foreign lands or engagement rings out of a magazine, this list served as my vision board. As I aged and changed and my career took on many shapes and forms, I’ve crossed off publications where my name has appeared, and I’ve added new ones.

Communities 97

Communities Conference Verticals Resources 97