Thu.Feb 21, 2019

Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

Marketing Insider Group

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content.

A Local SEO Citation You Never Knew You Had


Looking for and obtaining local citations is often not easy, but there is one you can use right now! One that will require little work on your part and will include all the information you want about your business. Find out how to get it in this informative article by Tim Capper.

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Nine Considerations for In-Booth Exhibition Technology


Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth?

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)


Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How AI Will Change Marketing in 2019


Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these helpful tips to work as part of your digital marketing strategies. Demand & Lead Generation

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More Trending

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

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Customers are Consuming More Marketing Video Content on Social Media Platforms

KoMarketing Associates

When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research.

Only B2B - Untitled Article

Only B2B

Subscribe for blog. The post appeared first on ONLY B2B. blogs Demand Generation

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4 remarkable facts from the latest hard data about the growth of (mar)tech stacks



Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

PR: Crisis Communications 101 for B2B Companies

Golden Spiral

“Losing your head in a crisis is a good way to become the crisis.” — C.J. Redwine. The first crisis I ever waded through in my public relations career happened at 6AM in an empty parking lot.

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Fear of Loss – Understand your customer’s pain points

Fusion Marketing Partners

The CEO of a large international corporation was asked, “How do you select your professional advisors: lawyers, bankers, auditors […]. Guest Expert Contributor Business to Business Marketing Sales effectiveness

What Writers Should Know About SEO to Stay Competitive in 2019


I couldn’t help but wonder… how Carrie Bradshaw could afford that one-bedroom stunner with an oversized closet on the Upper East Side.

SEO 98

When You Need Research to Be in the Know and How to Do It

Measure Up Marketing

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove

Content Marketing Institute

Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it.

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What is the CTR on CTAs at Each Level of the Buyer’s Journey by Vertical – Post-Content Engagement? [New Data]


A clear majority of studies out there focus on ad and headline click-through rates (CTR), bounce rates and other metrics, many of which are vanity. Here in the inPowered labs we’ve made it a point to go much deeper in the benchmark data we share.

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Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. An Artificial Future.

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How to Boost Your Facebook Organic Reach: 10 Powerful Ways


Due to the ever-changing Facebook News Feed algorithm, many marketers believe the days of organic Facebook reach are over. But while it might be more difficult for your content to perform well organically, it's surely not impossible - and we're about to prove it.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Planning for Personalization: Getting Your Strategy and Execution Right


Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different.

7 of the Best Website Builders for 2019


After strolling out of my Computer Science I final during my freshman year of college, I knew I’d never code anything in my life again. My computer science class was incredibly interesting when we learned about the theory of programming languages.

Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy. Here’s Why.

Content Standard

It’s always astounding to me just how young the internet actually is.

Partner With Like-Minded Businesses to Reach More Customers


How to plan, pitch and build strategic partnerships with other businesses. The post Partner With Like-Minded Businesses to Reach More Customers appeared first on The ONTRAPORT Blog. Partner Programs

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Ultimate Guide to Cybersecurity


If I were to ask you to list the most valuable things you own, what would you say? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question.

How Should Sales Reps Be Approaching ABM?


Now that Sales and Marketing are breaking down the barriers and aligning with one another, organizations with ABM programs in place are seeing tremendous success. At Engagio, we’ve been putting out a lot of content to help marketers execute their day-to-day activities in an account-based world.

9 Movies Every Content Marketer Should Watch


The Academy Awards are coming up this Sunday. No matter the results, we’re sure to see plenty of indignant outrage from grouchy cinema snobs everywhere. There has never been a ‘Best Picture’ selection in history that didn’t incite debate, which is because taste in film — like music, TV, etc. —

Content attribution shouldn’t be this hard

There are any number of ways to put a subjective value on content. Did it inform? Did it entertain? Today content creators have to put a new, objective value behind their content too: is it keeping the lights on? Content and revenue: the unanswered question.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!