Thu.Feb 21, 2019

Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

Marketing Insider Group

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content.

A Local SEO Citation You Never Knew You Had


Looking for and obtaining local citations is often not easy, but there is one you can use right now! One that will require little work on your part and will include all the information you want about your business. Find out how to get it in this informative article by Tim Capper.

SEO 112

Customers are Consuming More Marketing Video Content on Social Media Platforms

KoMarketing Associates

When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research.

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)


Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double.

CMO 204

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Nine Considerations for In-Booth Exhibition Technology


Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth?

More Trending

The Visible Expert®: How Ordinary Professionals Become Thought Leaders

Hinge Marketing

In the professional services, there is no shortage of experts. After all, expertise is what drives our businesses. It’s why people seek us out and are willing to pay good money for our advice and services. Firms like yours are practically bursting with experts. But some experts stand a little taller.

How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove

Content Marketing Institute

Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it.

FAQ 104

PR: Crisis Communications 101 for B2B Companies

Golden Spiral

“Losing your head in a crisis is a good way to become the crisis.” — C.J. Redwine. The first crisis I ever waded through in my public relations career happened at 6AM in an empty parking lot.

PR 103

Fear of Loss – Understand your customer’s pain points

Fusion Marketing Partners

The CEO of a large international corporation was asked, “How do you select your professional advisors: lawyers, bankers, auditors […]. Guest Expert Contributor Business to Business Marketing Sales effectiveness

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 remarkable facts from the latest hard data about the growth of (mar)tech stacks


People often complain that my marketing technology landscape has too many apps. If only those crazy martech entrepreneurs would stop making more, all would be right in the jungle.

Vendor 100

When You Need Research to Be in the Know and How to Do It

Measure Up Marketing

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research.

What Writers Should Know About SEO to Stay Competitive in 2019


I couldn’t help but wonder… how Carrie Bradshaw could afford that one-bedroom stunner with an oversized closet on the Upper East Side.

SEO 97

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

B2B 95

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Build A Content Plan (With Topic Cluster Examples)


Where many content plans fall short is that they don’t take into account the domains content ecosystem. This post examines an approach I use to create content plans with a strong topic cluster focus.

Only B2B - Untitled Article

Only B2B

Subscribe for blog. The post appeared first on ONLY B2B. blogs Demand Generation

B2B 93

9 Movies Every Content Marketer Should Watch


The Academy Awards are coming up this Sunday. No matter the results, we’re sure to see plenty of indignant outrage from grouchy cinema snobs everywhere. There has never been a ‘Best Picture’ selection in history that didn’t incite debate, which is because taste in film — like music, TV, etc. —

Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. An Artificial Future.

List 79

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Create the Perfect Why-How-What Positioning Statement

ATAK Interactive

Editor’s note: This is the first of four posts introducing the Purposeful Marketing Method. For more on the PMM , click here. Even if you’ve done so multiple times, give yourself 6 minutes and watch Simon Sinek’s 2009 TED Talk, “ The Golden Circle.” ” All finished?

How to Boost Your Facebook Organic Reach: 10 Powerful Ways


Due to the ever-changing Facebook News Feed algorithm, many marketers believe the days of organic Facebook reach are over. But while it might be more difficult for your content to perform well organically, it's surely not impossible - and we're about to prove it.

Planning for Personalization: Getting Your Strategy and Execution Right


Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different.

Partner With Like-Minded Businesses to Reach More Customers


How to plan, pitch and build strategic partnerships with other businesses. The post Partner With Like-Minded Businesses to Reach More Customers appeared first on The ONTRAPORT Blog. Partner Programs

Plan 74

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

5 Important Traits and Habits Entrepreneurs Need in 2019


Entrepreneurs need to stay on their toes this year. Dramatic political headlines, fierce competition for talent, technological changes and a host of other factors mean all of us need to raise our game. Here are five important traits and habits entrepreneurs need to succeed in 2019. Awareness. Regardless of how you feel about the news media, the “low information diet” some entrepreneurs espouse will not get you very far in today’s environment.

Content attribution shouldn’t be this hard

There are any number of ways to put a subjective value on content. Did it inform? Did it entertain? Today content creators have to put a new, objective value behind their content too: is it keeping the lights on? Content and revenue: the unanswered question.

How Should Sales Reps Be Approaching ABM?


Now that Sales and Marketing are breaking down the barriers and aligning with one another, organizations with ABM programs in place are seeing tremendous success. At Engagio, we’ve been putting out a lot of content to help marketers execute their day-to-day activities in an account-based world.

Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy. Here’s Why.

Content Standard

It’s always astounding to me just how young the internet actually is.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.