Tue.Feb 12, 2013

Trending Sources

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet.

Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. Six seconds (or six and a half, for the purists among us) hardly seems long enough to convey anything of substance, and yet Vine — Twitter’s new video sharing service — is catching on fast. Maybe it’s not surprising.

Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses?

Content And Technology Will Define The Future of Marketing

B2B Marketing Insider

In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

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Help! My Sales Team Thinks Our Inbound Leads Suck

Hubspot

I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today , and we’re generating 10 times the leads we did in the past. It's awesome.

Help 46

Build some social media marketing backbone you big wuss

Biznology

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear.

How to Identify Content Topics That Hit Home With Your Readers

Hubspot

Blank screens are the enemy of inbound marketing. So smug. So taunting. They think they're so great with all that empty, useless space. As an inbound marketer, your job is to take that empty page down a peg or two. But you know what? A page full of drivel is no better than a gleaming white screen.

Wiki 46

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Is There A Time And Place For Micromanagement Of Your Teleprospecting Team?

Sales Prospecting Perspectives

Okay, okay - before you disagree with me, hear me out. Last week I was battling with a horrible thought – I questioned whether or not my team thought of me as a micromanager. We weren’t trending in the right direction as a team to reach goal, so I honed in on some details much more than usual. Historically, micromanagement has been known as a “bad word” but sometimes there is a time and a place for it, especially when managing an inside sales team.

B2B Pull Marketing Takes the Guesswork Out of Timing

Great B2B Marketing

One of my favorite bloggers, Paul Castain, posted an excellent article titled The Patience/Urgency Conundrum in Sales on his Sales Playbook website.

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014.

Why B2B Companies Are Betting Big on Content Marketing

Sales Intelligence View

It’s a jungle out there: thousands of brands clamoring for the attention of millions of consumers. While big brands wield their multi-million dollar marketing loudspeakers to attract the most attention, what can a small player to do to get through to its audience?

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

KISS for Sales

ViewPoint

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. You can connect with Andy on LinkedIn or via email. I keep hearing, we all keep hearing, “Marketing doesn’t give us enough good leads.”.

Stats 15

Here’s How to Tell If You Are Ready for Marketing Automation

Modern B2B Marketing

by Jon Miller This is an excerpt from our latest comprehensive guide, the 100-page Definitive Guide to Marketing Automation. Download the entire ebook here for free to learn everything you ever wanted to know about marketing automation. Let’s do an exercise.

Four Strategies for Transforming your Demand Process

ANNUITAS

Read today’s post for Software Advice from Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS. In their State of Marketing Audit , the CMO Council dubbed 2013 as “The Year of the Marketer.”

Your Content Marketing Versus Your Content Strategy

Sazbean

Last year, I was hired to run a startup website about women in business. My job was to grow social media, traffic and upscale the quality of content. So, I started digging and I couldn’t look anywhere without reading about content marketing and strategy. These buzzwords were everywhere and I knew I needed to implement them into my plans. But here’s the kicker, what’s the difference? Are these two phrases actually the same thing disguised in different wording?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Using Twitter in the Pharmaceutical and Medical Device Industries

EMagine B2B Blog

Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Engagement (especially with stakeholders) is an area where much of Pharma’s current efforts have been focused. In the case of consumers, engaging in a conversation with consumers while being aware of regulatory constraints.

New App Could Revolutionize Your Mobile Marketing | Volacci

Volacci