Thu.Jan 30, 2020

A Small Amount of Data Can Do It for B2B Personalization

Content Marketing Institute

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore. Continue reading → The post A Small Amount of Data Can Do It for B2B Personalization appeared first on Content Marketing Institute. Company News

Marketing Automation Tactics for Small Businesses

Sharpspring

When you’re running a small business, it can be hard to dedicate time to functions like setting brand strategy or implementing marketing automation tactics. You’re understandably focused on operations, keeping everything running smoothly and ensuring your team has everything they need to succeed. But neglecting to take the time to effectively market your business can reduce your sales pipeline and make it difficult to acquire new business.

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Revenue Operations: A Game-Changer for B2B Marketers

InsightSquared

Article orginally published on MarketingProfs. R evenue operations is no doubt among the hottest trends in B2B marketing. Look at Twitter, for example, and you’ll see the hashtag #revops popping up more and more frequently. So why has revenue ops continued to gain popularity and traction by the day, and how can marketers reap its benefits? First, what is revenue ops?

Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Oracle

Register today to join our webinar on February 26, 2020, at 11AM EST (US and Canada) to learn more about Oracle Maxymiser Heatmaps. Business and customer insights are the foundation of an effective marketing strategy. That's why the Oracle Maxymiser team is excited to introduce the new Heatmaps tool within Oracle Maxymiser. Powered by Oracle Infinity , the Heatmaps tool sits natively within Oracle Maxymiser.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

10 Ways to Elevate the Marketing Content You’re Creating

Zoominfo

If you’re looking to grow your business, publishing high-quality marketing content is a must. But as the online marketplace becomes louder with each passing year, it becomes more difficult to stand out. How do you create content that consistently boosts your rankings, drives traffic, and generates leads? And what exactly constitutes knock-out content that’s guaranteed […]. B2B Marketing

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Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Oracle

Register today to join our webinar on February 26, 2020, at 11AM EST (US and Canada) to learn more about Oracle Maxymiser Heatmaps. Business and customer insights are the foundation of an effective marketing strategy. That's why the Oracle Maxymiser team is excited to introduce the new Heatmaps tool within Oracle Maxymiser. Powered by Oracle Infinity , the Heatmaps tool sits natively within Oracle Maxymiser.

Report: Lead Generation from Social Media Continues to Fall Short for Marketers

KoMarketing Associates

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. Social Media Today recently conducted “The State of Social Lead Generation” report, and statistics suggested that the majority of marketers (38%) are only “somewhat satisfied” with the volume of leads they generate from social media.

There Are More Social Media Users Today Than There Were People in 1971

Hootsuite

There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly half the world’s population. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8

Facebook Marketing in the Time of #Deletefacebook

Martech Advisor

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Do a Backlink Audit to Improve SEO in 5 Easy Steps

BuzzSumo

The post How to Do a Backlink Audit to Improve SEO in 5 Easy Steps appeared first on BuzzSumo. SEO authority backlinks backlink checker how to find backlinks to a specific page

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Marketing Tool Stack Leveraged by Smart Small Businesses

DrumUp

Reading Time: 14 minutes Taking the first few steps to start a small online business is surprisingly simple. You need about an hour to get your website up and running, showing your products and services to the entire world. At that point, you feel empowered and ready for some. Content Curation Content Marketing Content Marketing Strategy SMM digital marketing tools marketing strategy social media

Zero Party Data: What It Is and Why You Need It

Oktopost

Watch what you say around marketers—there are some new four letter words out there that are known to immediately raise the temperature in the room when people start dropping them. We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms. If you’re in marketing and you haven’t felt the impact of these laws on your work yet, it’s probably only a matter of time.

The Only Guide You’ll Ever Need For Content Creation

BenchmarkONE

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation , a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience. The better you know them, the better you’re able to create the right kinds of content, content that’s personalized and tailored to their needs. .

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Oops! 5 Common Interactive Content Mistakes to Avoid

Content4Demand

B2B marketers across industries are diving head-first into the interactive content pond. It’s easy to see why: More buyers (a whopping 86 %) now prefer it , according to Demand Gen Report research. But it’s not enough to hop on the latest content marketing. Putting together a stellar asset takes time, thought and careful planning; f ailing to do so can lead to a flat or downright frustrating experience and mediocre results.

How to Use Inline Optins for Strategic Email List Building

Optinmonster

Inline optins make it easy to target your most engaged visitors to build your email list. But it’s not just about throwing an optin form onto the page. With inline optins, you can turn any post into a content upgrade, lock part of your content, and increase email signups with precise campaign targeting. In this article, we’ll show you 8 ways to use inline optins to build your email list strategically. But first, are inline optins worth it? The Power of Inline Optins.

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How to Keep Your Brand Streamlined Through the Channel

SmartBug Media

Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. Even if all the pieces are connected, there’s still a risk of misdirected messages that’s important to combat and—more importantly—plan for to ensure you’re maximizing engagement and success throughout the channel.

12 Tips for Hosting a Successful B2B Webinar

Circle Studio

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. Webinars are a powerful way to reach and engage prospects and generate leads.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Simple Interactive Marketing Ideas for 2020

Martech Advisor

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

11 Ways to Build Links Through Content Marketing via @BrockbankJames

Search Engine Journal

Here are 11 content-led link building tactics you can use to support your SEO efforts, based on your budget. The post 11 Ways to Build Links Through Content Marketing via @BrockbankJames appeared first on Search Engine Journal. Content Marketing Link Building

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Consumers will share location data if it’s clear why and they have control

ClickZ

30-second summary: In the wake of a NY Times story about sales of location data, location intelligence firm HEROW has released a survey report about “the other side of mobile geolocation.” ” That “other side” involves using location data to improve user experience, not to make the user a target of third-party ads and other tracking. In general, the report finds that users are fine with sharing their location if they know why, and if they have control.

3 Martech Trends That Defined 2019

Aberdeen HCM Essentials

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. Everyone wants to figure out what trends are next in their respective industries. And that means making predictions about the year ahead. But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. More often than not, there’s plenty of value left to gain from past predictions.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Law Firm Branding Guide

DAGMAR Marketing

How would you describe your law firm’s brand? If that question made you furrow your brow a bit and you don’t have a clear answer, you’re far from alone. But, you’re also missing out on one of the most important opportunities to boost marketing effectiveness across a wide range of efforts and solidify your place in the market. Just as significantly, you are missing out on the opportunity to drive and shape your brand.

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The RevOps Truth that Most Guides Aren’t Telling You

InsightSquared

Yes, RevOps is a buzzword. You likely heard it a million times over the past year, and will double that within the first quarter of this year. While definitions vary slightly, one thing is consistent: a successful RevOps function isn’t about organizational structure. In fact, across B2B organizations there are a variety of org structures that are reaping the benefits of RevOps. . The truth is RevOps starts with aligning your data, not your functions. .

The #1 New Year’s Resolution for D2C Brands

Liveintent

It’s been a big year for direct-to-consumer (D2C) brands. They increased ad spend by 50% and continued to upend retail by cutting out the middle man and building direct relationships with their buyers. In fact, 78% of D2C companies said they increased their budgets this year, while only 60% of traditional retailers said the same. Consumers are also feeling the D2C hype: 40% of US internet users predict D2C brands to make up at least 40% of purchases in the coming five years.

Top 5 Content Consumption Habits Every Travel Marketer Needs to Know

Martech Advisor

Jerry Gamiao, Director of Campaign Analytics and Insights, Nativo, explores five content consumptions habits for travelers, identify the patterns in seasonality and what kind of messages to program when, and how native advertising can provide more answers.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.