Wed.Jun 05, 2019

3 Challenges of Creating Content on a Large Scale

ScribbleLive

Overlapping deadlines, inbox inundation, and to-do lists that grow wildly as soon as one box is ticked off. Sound familiar? If you’re responsible for creating content within a large organization, these scenarios may be par for the course.

Accountability: Ensuring Positive Business Outcomes

Modern Marketing

In the era of Modern Marketing, most marketers are equipped with the technology needed to act on customer insights and deliver tailored, multi-touch experiences.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

Should I use inbound marketing or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI.

2019 State of B2B Content Consumption and Demand Report for Marketers

Marketing Insider Group

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data.

Demand 244

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush.

Tools 185

More Trending

What Is Predictive Lead Scoring And What Can It Do For Me?

Ignite Tech

We hear it every day: “I need more pipeline.” ” “My sales reps don’t trust our manual lead scoring system.” ” “My team is overwhelmed and doesn’t know which leads to focus on.” ” “These leads are garbage.”

Voice Search Study: Factors Influencing Search Engine Rankings in 2019

SEMrush

With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover which ranking factors are critical for success to do well on Android & other Google devices. Our findings will offer great insights to SEOs and marketers worldwide.

How to Create a Successful Native Advertising Campaign for Your Content

Content Marketing Institute

Native advertising can be a valuable tool in a marketer's arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars.

How to Get Sales and Marketing Operating as One Team

B2B Lead Blog

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team.

Sales 107

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Voice Search Study Methodology: Factors Influencing Search Engine Rankings in 2019

SEMrush

Our recent voice search study analyzed the results of over 50,000 queries split across three devices and included 10 key factors that have an influence on how a voice search answer is selected by Google Assistant.

Tips from WIRED’s evergreen content strategy

Parse.ly

Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently shared that 40% of WIRED’s visits goes to content that’s at least a week old. “We

Tips 105

If the martech landscape is driving you to drink, maybe this will help

chiefmartech

Thousands and thousands of entrepreneurial vendors. A few giants that have consolidated portfolios of dozens of their own “best-of-breed” options, so a buyer could theoretically get everything they need from one source. A dizzying array of choices for buyers.

Help 96

Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Marketo

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Google News Digest: June 2019 Core Update, New Mobile SERPS, Mobile-first Indexing and More.

SEMrush

Google announced a major core update for June 2019, changed how search results look on mobile devices, added online food ordering directly from Google Search, Maps, and the Assistant, and much more! Keep reading to see all the changes over the last past weeks. Industry News

SERP 91

Essential Market Research Techniques to Create an Effective Marketing Strategy

Albacross

Surviving in a competitive market involves taking effective measures to ensure that you stay ahead of your competition.

The Account Manager Job Description to Find the Perfect Candidate

Hatchbuck

Hiring new employees is always stressful, but hiring managers for your agency is a whole different kind of nightmare. First, you’re handing off a chunk of responsibility for your business to a stranger.

Welcoming Pride: An Inclusive Approach to Travel Marketing

Eric Mower + Associates

With the historic arrival of WorldPride 2019 in New York City, its first time in the U.S., hospitality brands across the country are rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and amenities, social media messaging and more.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Best Travel Apps According to Top Business Leaders

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. With the onset of warmer weather and the ending of the school year upon us, travel plans are likely on your mind and on your to do list.

Skype 84

What are the skills of a marketing automation expert?

Net-Results

As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content strategy.

Interview: Porter Novelli’s Kaylea Bowers on Staying Grounded in the Nitty-Gritty and Using Data to Inform Brand Purpose

Brandwatch Marketing

Interview

Brand 83

How to Create CTAs that Actually Cause Action

Single Grain

You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog post or landing page.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Use Landing Pages to Test New Business or Product Ideas

Unbounce

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” ” In other words: even if you think you’ve come up with the next big thing, you should always treat it like a hypothesis.

Bing PPC Ads: How They Work (and Compare to Google Ads)

Hubspot

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse.

PPC 79

Why you need a social media customer service plan

Sprout Social

Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers.

The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks.

PPC 79

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!