Wed.Jun 05, 2019

3 Challenges of Creating Content on a Large Scale

ScribbleLive

Overlapping deadlines, inbox inundation, and to-do lists that grow wildly as soon as one box is ticked off. Sound familiar? If you’re responsible for creating content within a large organization, these scenarios may be par for the course.

Accountability: Ensuring Positive Business Outcomes

Modern Marketing

In the era of Modern Marketing, most marketers are equipped with the technology needed to act on customer insights and deliver tailored, multi-touch experiences.

How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

Should I use inbound marketing or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI.

2019 State of B2B Content Consumption and Demand Report for Marketers

Marketing Insider Group

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Marketers Continue to Struggle with Organic Search and Social Media Obstacles

KoMarketing Associates

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way.

More Trending

What Is Predictive Lead Scoring And What Can It Do For Me?

Ignite Tech

We hear it every day: “I need more pipeline.” ” “My sales reps don’t trust our manual lead scoring system.” ” “My team is overwhelmed and doesn’t know which leads to focus on.” ” “These leads are garbage.”

How to Get Sales and Marketing Operating as One Team

B2B Lead Blog

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team.

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Tips from WIRED’s evergreen content strategy

Parse.ly

Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently shared that 40% of WIRED’s visits goes to content that’s at least a week old. “We

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How to Create a Successful Native Advertising Campaign for Your Content

Content Marketing Institute

Native advertising can be a valuable tool in a marketer's arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Modern B2B Marketing

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter.

If the martech landscape is driving you to drink, maybe this will help

chiefmartech

Thousands and thousands of entrepreneurial vendors. A few giants that have consolidated portfolios of dozens of their own “best-of-breed” options, so a buyer could theoretically get everything they need from one source. A dizzying array of choices for buyers.

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Essential Market Research Techniques to Create an Effective Marketing Strategy

Albacross

Surviving in a competitive market involves taking effective measures to ensure that you stay ahead of your competition.

The Account Manager Job Description to Find the Perfect Candidate

Hatchbuck

Hiring new employees is always stressful, but hiring managers for your agency is a whole different kind of nightmare. First, you’re handing off a chunk of responsibility for your business to a stranger.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Welcoming Pride: An Inclusive Approach to Travel Marketing

Eric Mower + Associates

With the historic arrival of WorldPride 2019 in New York City, its first time in the U.S., hospitality brands across the country are rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and amenities, social media messaging and more.

Best Travel Apps According to Top Business Leaders

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. With the onset of warmer weather and the ending of the school year upon us, travel plans are likely on your mind and on your to do list.

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What are the skills of a marketing automation expert?

Net-Results

As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content strategy.

How to Create CTAs that Actually Cause Action

Single Grain

You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog post or landing page.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Best Practices for Posting on LinkedIn

Sharpspring

While LinkedIn is typically known as the social platform specifically for networking professionals, increasingly people are turning to LinkedIn to find more than just their next job opportunity. In fact, 91% of executives rate LinkedIn as their first choice for professionally relevant content. .

Interview: Porter Novelli’s Kaylea Bowers on Staying Grounded in the Nitty-Gritty and Using Data to Inform Brand Purpose

Brandwatch Marketing

Interview

5 Quick Tips for Creating Killer B2B Website Copy

BOP Design

When performing a Google search about writing B2B website content , I come across blog after blog that talks about how to write, well, blogs. But what about writing content for those core pages of your website that talk about your products, services, company, and unique value proposition?

Find Your Next Passive Candidate [Infographic]

Zoominfo

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. This concept applies to passive candidates too!

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Improve Your Writing Skills and Escape Content Mediocrity (Infographic)

Hubspot

Delivering high-quality content is an undeniably critical component of any successful marketing strategy.

Voice Search Study: Factors Influencing Search Engine Rankings in 2019

SEMrush

With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover which ranking factors are critical for success to do well on Android & other Google devices. Our findings will offer great insights to SEOs and marketers worldwide.

Bing PPC Ads: How They Work (and Compare to Google Ads)

Hubspot

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse.

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Why you need a social media customer service plan

Sprout Social

Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.