Oktopost

JUNE 5, 2019

Should I use inbound marketing or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads?

Paid Content 116

Paid Content Top of Funnel Enterprise Management Telemarketing 116

Marketing Insider Group

JUNE 5, 2019

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that […].

Marketing Report 216

Marketing Report Demand B2B Marketing B2B 216

Zoominfo

JUNE 5, 2019

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. This concept applies to passive candidates too! Hiding behind office doors and computer screens, the passive candidate is hard to find and tougher to catch. Yet with the right tools and mindset, it’s possible to track down this elusive prospect.

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Webbiquity

JUNE 5, 2019

Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet.

SEO 159

SEO Tools Paid Search Agency API 159

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return.

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Unbounce

JUNE 5, 2019

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” In other words: even if you think you’ve come up with the next big thing, you should always treat it like a hypothesis. And as with any hypothesis, that means testing it. If your original concept takes off without a hitch?

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

SEMrush

JUNE 5, 2019

With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover which ranking factors are critical for success to do well on Android & other Google devices. Our findings will offer great insights to SEOs and marketers worldwide.

Studies 111

Studies SEO Search Marketing Google 111

The Daily Egg

JUNE 5, 2019

In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience. We believe (and have seen firsthand) the undeniable downstream impact of placing the focus on paying attention. Paying […] The post Why Aren’t You A/B Testing Ways to Improve Your Website?

Marketing Websites 110

Marketing Websites Companies 110

Markempa

JUNE 5, 2019

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. Brian: Can you tell us a little bit about your background?

Paid Search Agency 107

Paid Search Agency Sales Qualified Leads B2B Thought Leadership Digital Transformation 107

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

JUNE 5, 2019

Native advertising can be a valuable tool in a marketer's arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars. Continue reading → The post How to Create a Successful Native Advertising Campaign for Your Content appeared first on Content Marketing Institute.

Advertisements 106

Advertisements Advertising Campaigns Distribution 106

Parse.ly

JUNE 5, 2019

Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently shared that 40% of WIRED’s visits goes to content that’s at least a week old. “We are dedicated to trying to figure out how to make WIRED’s 26-year-old archive—as well as everything new that we produce—really shine,” Indu says.

Webinar Metrics 102

Webinar Metrics Tips CMS Development Content 102

SEMrush

JUNE 5, 2019

Google announced a major core update for June 2019, changed how search results look on mobile devices, added online food ordering directly from Google Search, Maps, and the Assistant, and much more! Keep reading to see all the changes over the last past weeks.

SERP 85

SERP Google Order Ads 85

Albacross

JUNE 5, 2019

Surviving in a competitive market involves taking effective measures to ensure that you stay ahead of your competition. Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

JUNE 5, 2019

Our recent voice search study analyzed the results of over 50,000 queries split across three devices and included 10 key factors that have an influence on how a voice search answer is selected by Google Assistant. In this post, you will see our complete methodology, which describes the data gathering process in full.

Studies 84

Studies Google Process Research 84

Net-Results

JUNE 5, 2019

As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content strategy. If you don’t understand why you’re implementing something, you can’t properly advise your customer (whether that’s internally or externally) on the right way to do it.

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Automation Buyer Personas 75

xiQ

JUNE 5, 2019

B2B Sales IS Challenging. Researching, nurturing, monitoring customer engagement, and managing lead quotas all while juggling multiple accounts is a tall order for anyone. No wonder only 53% of reps meet their quota! Sales Professionals Must Become More Agile. The ability to seamlessly transition from engaging with different stakeholders at the right time, to managing customer relations while hitting the numbers is paramount.

B2B Sales 62

B2B Sales Differentiation B2B Lead Scoring 62

Heinz Marketing

JUNE 5, 2019

By Sheena McKinney , Executive Assistant at Heinz Marketing. With the onset of warmer weather and the ending of the school year upon us, travel plans are likely on your mind and on your to do list. To help make your travel as carefree as possible, consider the following list of travel apps top business leaders can’t live without… whether traveling for business, pleasure or both!

Best Practices 73

Best Practices Business Skype Work Management 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse. It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing. The B2B Enterprise Technology Marketing & Sales Challenge.

Buyer Intent 67

Buyer Intent Intent Data Account Based Marketing ABM 67

Hubspot

JUNE 5, 2019

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Even small businesses are getting on the pay-per-click bandwagon.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

xiQ

JUNE 5, 2019

B2B Sales IS Challenging. Researching, nurturing, monitoring customer engagement, and managing lead quotas all while juggling multiple accounts is a tall order for anyone. No wonder only 53% of reps meet their quota! Sales Professionals Must Become More Agile. The ability to seamlessly transition from engaging with different stakeholders at the right time, to managing customer relations while hitting the numbers is paramount.

B2B Sales 63

B2B Sales Differentiation B2B Lead Scoring 63

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Valasys

JUNE 5, 2019

With increasing cybersecurity threats, it becomes important to stay vigilant all the time. Here, cybercriminals wait for users’ mistakes to steal their data and ask for ransom. In this article, we have discussed 8 such cybersecurity mistakes that can cost you a fortune, and you should avoid. Using Primary Account. If you are using primary account with administrator privileges then it could cause trouble to you in case your system security is compromised.

Cost 66

Cost Work Management Phishing Spyware 66

nDash

JUNE 5, 2019

In recent years, the ways in which people are employed has drastically changed. Whilst many companies would still prefer the fully-focused and constant availability of a dedicated employee, just as many have opted to make use of the services that over 53 million US freelancers can offer. This is a huge number of individuals, with expertise and experience abounds.

Transparency 61

Transparency Paid Search Agency Advertising Agencies Ad Agencies 61

Valasys

JUNE 5, 2019

On June 3 rd 2019, E2open, a company well-known for crafting intelligent supply chain solutions & investing in artificial intelligence & precognitive analytics, announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA). The acquisition will enable companies to carter most comprehensive end-to-end solutions to reap maximum benefits from their sales & marketing endeavors.

Enterprise Management 60

Enterprise Management Marketing Management Marketing Automation Services Acquisitions 60

BenchmarkONE

JUNE 5, 2019

Hiring new employees is always stressful, but hiring managers for your agency is a whole different kind of nightmare. First, you’re handing off a chunk of responsibility for your business to a stranger. Second, that person has the power to make or break the team and projects you’re entrusting to them. With this in mind, you want to make sure the candidate you select is the best and most qualified for the job.

Work Management 58

Work Management Paid Search Agency Advertising Agencies Ad Agencies 58

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Televerde

JUNE 5, 2019

I was recently asked to speak at Conscious Capitalism’s Sum & Substance event, which is one of the big highlights of their annual conference each year. I felt scared and honored at the same time. I’ve been with Televerde for ten years. I’ve seen up close how they invest in incarcerated women, providing training, education and career opportunity while in prison and after release.

Lead Ranking 58

Lead Ranking Conference Training Communities 58

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return.

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Vidyard

JUNE 5, 2019

The post Vidyard Expands Offering to Bring Personalized Video App to Any Sales Professional, No Matter How They Work appeared first on Vidyard.

Video Marketing 50

Video Marketing Personalization Press 50