Tomorrow People

MARCH 8, 2021

As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. Whether you’re working on a helpful how-to video series, a new online hub to launch a product, or a PDF guide to your range, you’ll need to create a strong, strategic brief in order to achieve the best outcome.

Planning 177

Planning Content Marketing Allocation Content 177

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Biznology

MARCH 8, 2021

Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics are exhausting and expensive—in terms of both actual and opportunity costs. Just think of how much money we waste through continual turnover caused by a toxic work environment. And think of the incredible work people could do with the energy exerted playing the political games of who’s right and who’s more important?

Organization 197

Organization Terms and Conditions Cost Promotion 197

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

InsightSquared

MARCH 8, 2021

The theme for International Women’s day this year is #ChooseToChallenge. As the organization says , “ A challenged world is an alert world. Individually, we’re all responsible for our own thoughts and actions – all day, every day. According to a report by Pew Research , women remain underrepresented in the tech industry at 25% of the workforce.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. But one thing that still might cause you headaches? How to collect and store email consent. GDPR raises the bar to a higher standard of consent for subscribers based in the European Union (EU), meaning how you’ve collected consent from EU subscribers i

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends Social Media Eye-Tracking 130

DivvyHQ

MARCH 8, 2021

We’ve talked recently about how social media can be used to increase the reach of your content, but that effect works in the reverse as well. Publishing great content consistently can play a big role in increasing your social media following. Here’s how.

Social Media 125

Social Media Media Content Effectiveness 125

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. That’s because Facebook ads are incredibly competitive. Now that the “newness” of the platform has worn off, you’ll be competing with companies who have large budgets and full teams dedicated to running, tracking, and tweaking their campai

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.

Lead Qualification 100

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 100

Liveintent

MARCH 8, 2021

Similar to Moira Rose, LiveIntent’s favorite season is Awards Season. Every Q1, we host the LiveIntent Awards, which consist of various accolades from the most impactful new hire to the best problem solver in the organization. Everyone in the company can nominate a colleague for each award category and include their reason for the nomination. A committee then takes the nominations, narrows them down to the top 3 nominees, and votes on a winner.

Paid Search Agency 118

Paid Search Agency Order Communities Activities 118

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Oktopost

MARCH 8, 2021

It seems like everything is automatic in business these days. Many tasks that were once reserved strictly for manual employee input have become automated. This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . Fast-paced, never-blinking businesses want everything now.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation B2B Marketing 118

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

EveryoneSocial

MARCH 8, 2021

Professionals are embracing social media to share advice and unique insights about their industry. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. It will help with networking, gaining trust within your industry, and standing out from others in your field. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to

Examples 119

Examples Personalization Brand Identity Branding 119

Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In my new role, I look forward to helping our existing and prospective clients better understand the complex sales technology landscape and the critical role key sales technologies play in enabling the modern B2B selling organization.

Forrester 105

Forrester Outreach B2B Thought Leadership Thought Leadership 105

Hinge Marketing

MARCH 8, 2021

2020 was simply an unforgettable year. . A global pandemic put much of the world on pause, a contentious U.S. election heightened marketplace uncertainty, and movements calling for social change dominated the attention of the media and the world. As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%).

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Stevens & Tate

MARCH 8, 2021

Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? A quick recap: SMART goals are those that are specific, measurable, attainable, relevant and time bound. This format makes it easier to see where you need to go and how to measure your progress. That’s why it’s perfect for your marketing plan development.

Planning 102

Planning Marketing Plans Paper PPC 102

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

MARCH 8, 2021

Google's Mueller describes how to choose the best anchor text for links The post Google on Choosing the Best Anchor Text via @martinibuster appeared first on Search Engine Journal.

Google 97

Google Best Practices SEO 97

The Daily Egg

MARCH 8, 2021

There is no shortage of customer relationship management (CRM) software options out there that help you maintain strong customer relationships while also keeping you organized. However, the right CRM software varies from business to business, depending on the type of company you’re running and the features you need your CRM to have. Finding the one […].

CRM 98

CRM Software Features Business to Business 98

Search Engine Journal

MARCH 8, 2021

Nine women, each an accomplished expert in SEO, share their responses to the most pressing and controversial link building questions around. The post Link Building Q&A with Expert Women in Marketing & SEO appeared first on Search Engine Journal.

Link Building 97

Link Building SEO Ad Building Press 97

Hubspot

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Social Media 101

Social Media Media eCommerce Facebook 101

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MARCH 8, 2021

Google Search is gaining the Full Coverage feature for breaking news results which provides more context about stories from multiple sources. The post Google Search Results Updated With ‘Full Coverage’ For News via @MattGSouthern appeared first on Search Engine Journal.

Google 94

Google Features SEO 94

Emplifi

MARCH 8, 2021

In an age where customers are more connected than ever, CX is not only essential; it’s non-negotiable.

Stats 117

Stats Trends Studies 117

Search Engine Journal

MARCH 8, 2021

Two tips on how to ensure a successful site migration according to Google's John Mueller The post Google’s Mueller on Keys to a Successful Site Migration via @martinibuster appeared first on Search Engine Journal.

Google 93

Google Tips SEO 93

SmartBug Media

MARCH 8, 2021

As marketers, we know we need to adapt our strategies to our consumers’ behavior. This is especially true when times are as hard and unexpected, as they were during 2020. How we adapt can make or break our business during uncertain times. Today, we are uncovering insights from a range of SmartBug Media® clients in the finance industry that use HubSpot, as well as insights from our own team, on which email strategies they employed during the COVID-19 pandemic.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

MARCH 8, 2021

Are your SEO reports overwhelming instead of informative? Make sure clients understand how you’re moving the needle with a better agency reporting process. The post What (Not) to Include in Your Agency’s SEO Reports via @seomonitor appeared first on Search Engine Journal.

SEO 87

SEO Ad Agencies Process 87

Moz

MARCH 8, 2021

Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts.

SEO 73

SEO Trends Lead Ranking Lead Scoring 73

Search Engine Journal

MARCH 8, 2021

15 women in SEO share tips on knowing your value as digital marketing and SEO professionals, getting paid fairly, and defending the title you’ve earned. The post Women in SEO: How to Know Your Worth, Negotiate Raises & More via @mirandalmwrites appeared first on Search Engine Journal.

SEO 85

SEO Tips Search Marketing Education 85