Biznology

OCTOBER 6, 2021

In Part 1 of this series on collaboration, we discussed the history and evolution of collaboration. Now let’s turn to how to choose the right tools so that you can collaborate effectively. The PC era brought about an unprecedented transformation in the world of work, but it mostly empowered individual employees to run their own productivity apps. But with the work-from-home challenges brought about from the COVID-19 pandemic, workers must to figure out how to collaborate together.

Tools 104

Tools Startups Vendors Training 104

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is an increasingly important qualification for today’s marketers.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

KoMarketing Associates

OCTOBER 6, 2021

As a result of the COVID-19 pandemic, many marketers were forced to shift their strategies and alter their primary objectives. Now, new research suggests that they were able to overcome many of the obstacles associated with the pandemic. Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. I wasn’t entirely surprised by this finding; I’d recognized this as a pattern when examining the analytics of individual accounts.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

OCTOBER 6, 2021

Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas? 10+ Tools to Spark Content Creation appeared first on Content Marketing Institute.

Tools 141

Tools Content Tips Content Marketing 141

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. But for brands that are just starting out, it feels like it can take ages to grow a healthy following. To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. Let’s get started. 1.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Search Engine Journal

OCTOBER 6, 2021

Search volume is a key metric for effective keyword research. Read about its limitations and ways to enhance the information and data it provides. The post A Complete Guide to Keyword Search Volume for SEO appeared first on Search Engine Journal.

Keywords 135

Keywords SEO Research Effectiveness 135

Spiralytics

OCTOBER 6, 2021

Let’s see how you can close deals 40% faster by harnessing the power of customer testimonial videos. The post Close Deals 40% Faster with Customer Videos appeared first on Spiralytics Inc.

Video Marketing 118

Video Marketing Marketing 118

Search Engine Journal

OCTOBER 6, 2021

Time is money. So what are the key things to look for to improve the performance of a PPC account and get results fast? The post 7 Proven Ways to Improve Your PPC Campaign Performance appeared first on Search Engine Journal.

PPC 127

PPC Campaigns 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

OCTOBER 6, 2021

Fishburne’s take: As “ Shipageddon ” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the right items at the right time. Holiday messaging will start earlier than in year’s past and consumers will expect higher degrees of transparency.

Transparency 118

Transparency Customer Surveys Planning Order 118

Search Engine Journal

OCTOBER 6, 2021

YouTube is rolling out new features designed to reward channel members in a way that's similar to how subscribers are rewarded on Twitch. The post YouTube Adopts More Features From Twitch appeared first on Search Engine Journal.

Youtube 119

Youtube Features Design Advertising Channels 119

The Daily Egg

OCTOBER 6, 2021

Your business name is a core part of your brand identity and significantly impacts its perceived value. It defines what your brand. The post 5 Easy Steps to Register a Business Name appeared first on The Daily Egg.

Business 116

Business Branding Brand Identity Startups 116

SEMrush

OCTOBER 6, 2021

In this first episode of our “SEO Clinic” series, we have 5 local SEO experts sharing their advice on how a given site can amplify its organic presence across the local search. If you deal with local SEO and manage a local website, watch the videos below to learn how to optimize your site for local search and build a local SEO strategy using insights from brand SERPs.

SEO 111

SEO SERP Optimization Video Marketing 111

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Daily Egg

OCTOBER 6, 2021

Payroll taxes are a blanket term that includes all taxes paid on employees’ wages—from Federal Insurance Contribution Act (FICA) to self-employment taxes. The post The Complete Guide to Payroll Tax appeared first on The Daily Egg.

Act-On 106

Act-On 106

SEMrush

OCTOBER 6, 2021

If you’re not really sure what you can do for free with Semrush software, this post is for you!

Software 145

Software 145

Search Engine Journal

OCTOBER 6, 2021

John Mueller points out the larger SEO problem inherent in using CSS to hide internal links The post Google on Using CSS to Hide Internal Links appeared first on Search Engine Journal.

Google 103

Google SEO 103

Litmus

OCTOBER 6, 2021

Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts? Litmus Live , THE conference for email marketers! Get ready for the livestream this year on October 26th-27th—and learn from pros like Veronica Best. Veronica Best. VP of Product at Dyspatch. Follow Veronica on LinkedIn and Twitter. Veronica’s Litmus Live session will teach you five ways to increase email engagement by up to 500% using AMP for Email. ( See the full Litmus Live agenda.).

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

OCTOBER 6, 2021

After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses are fully recovered from 2020’s recession, and 94% are looking to partner with agencies to fuel long-term growth. Join growth expert Jen Spencer, chief revenue officer, SmartBug Media, who will share how SMBs position themselves for growth and where they need help, including tactics like paid search, SEO, website development, blogging and attaining customer reviews.

Paid Search Agency 101

Paid Search Agency Ad Agencies Small Business Marketing SEO 101

DivvyHQ

OCTOBER 6, 2021

No matter your industry or audience, creating content that leverages stories and emotion is a smart move. They help you connect with buyers who will engage, stay loyal, and even become an advocate for your brand. Check out these 6 tips to infuse more emotion into your brand stories.

Branding 101

Branding Brand Identity Tips Case Study 101

seo.co

OCTOBER 6, 2021

If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content. But, alas, it’s a bit more complicated. In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure. And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. But this data is often hard to come by…. Our first party research does just that through providing timely insights into where and how much B2B buyers are looking to invest in tech solutions over the next 18 months.

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

seo.co

OCTOBER 6, 2021

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. This section of the guide will explain how to increase the number of people who end up taking meaningful action—whether that’s buying a product, filling out a form, or micro converting, as most of these different types can benefit from the same best practices.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Salesforce Marketing Cloud

OCTOBER 6, 2021

Which account management skills should you be focused on right now? Think of it this way: Decades ago, psychotherapist Thom Hartmann proposed two mental models that described how people go about their work. The hunter mindset, based on nomadic societies, suffered from a short attention span, but had hyper-focus for short bursts of time. The farmer, based on agrarian societies, was patient and worked steadily with the understanding that he would enjoy the fruits of his labor in the future.

Ad Building 97

Ad Building Peer-to-peer Lead Ranking Fulfillment 97

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. For the purposes of this guide, however, we’ll focus on harder, more measurably valuable conversions—usually either securing a purchase or donation, or collecting some meaningful bits of personal information from a user.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Ranking 98

Search Engine Journal

OCTOBER 6, 2021

Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes. The post WordPress Releases Gutenberg 11.6 – Top 4 Achievements appeared first on Search Engine Journal.

97

97

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

seo.co

OCTOBER 6, 2021

In the last section, I walked you through the steps of creating an “optimal” conversion opportunity—essentially setting the stage for the average user to want to convert. But not all people behave the same, or have the same needs; in fact, we’re all pretty darn unique. That’s why one of the biggest factors in conversion optimization success isn’t the stage you set, but the people who come to that stage in the first place.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Visitor Queue

OCTOBER 6, 2021

Website personalization is starting to become the industry standard for B2B companies. This is because competition is cutthroat. If your company doesn’t stand out, you’re likely to fall behind. Luckily, there are website personalization software companies that can help you stand out from the competition. Before we jump into the best website personalization software, let’s […].

Website Personalization 96

Website Personalization Software Marketing Websites Personalization 96

seo.co

OCTOBER 6, 2021

If you’re trying to get the most conversions from your audience, try implementing these eight design tweaks: 1. Keep your call to action separate from the rest of your page. If your call to action is just another seamless part of your blog, users aren’t going to notice it. Including a call to action in the background or as another feature in an endless row of features is a surefire way for your call to action to go unnoticed.

Design 97

Design Conversion Landing Pages Class 97