Fri.Dec 13, 2019

Three Things Marketers Must Do With Customer Data in 2020


Customer data analytics has completely changed how marketers do their jobs and has become critical in marketing's efforts to better connect with customers.

3 Things Peloton’s Worst Nightmare Can Teach B2B Marketers


If brand awareness alone were a metric for success, Peloton’s controversial advertisement was an act of genius. According to CNN, there were more Google searches for “Peloton” than for “impeachment” last week. Yet, Peloton’s value is plummeting as their shares went down more than 10%. Yikes.

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Power Your Marketing Automation With These 4 Tips

Outbound Engine

When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from happening.

The Reality of the Search Engine in 2020 – The Impact on Your Website’s Ability to Rank

Directive Agency

The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. .

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

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More Trending

Stories Help You Make Sense Of Your Life & Other Articles


The following has been curated by Consultants Collective member, Kevin Jordan. This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. There are also a few perspectives on happiness and gratitude and their applicability to our modern (and often chaotic) professional and personal environments.

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Why Customer Stories Are Essential for Growth


Many founders believe they are the best people to tell the story of their company. While they might hire a stellar writer (like you!) to massage their language, CEOs typically are great at letting someone else create prose.

HG Insights Wins the 2019 Comparably Award for Best CEOs

HG Data

HG Insights is proud to announce that leading workplace culture and compensation site, Comparably, released their awards this week for 2019’s Best CEOs. HG Insight’s CEO, Elizabeth Cholawsky, ranked in the top 50 for Small/Mid-Size companies in the U.S. based on anonymous employee feedback.

Why You Should Use a Blog Post Template for Word


Hey you.Get off Facebook. Stop playing Solitaire. That blog post isn't going to write itself. Even the best writers get blocked now and then, but that's where a handy blog post template for Word comes in. One that prompts organization and gets your creative juices flowing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Personalization for Sales Activation


So we’ve covered the importance and effectiveness of personalization and shared some tactics on how to personalize campaigns at scale. You’re sensing a theme here, right? Right! Personalization is an essential component to any account-based marketing (ABM) program.

That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content.

We’ve Got the California Consumer Privacy Act (CCPA) Covered

FMG Suite

The nation’s first comprehensive privacy law, the California Consumer Privacy Act (CCPA), goes into effect next month. FMG Suite has made the necessary changes to ensure that advisors using the FMG Suite platform are prepared and compliant!

5 Marketing Predictions We Expect to See in 2020

Outbound Engine

Much like everyone else, we’re making lists in preparation for the new year. While 2019 was a big year in product updates for us at OutboundEngine , we’ve also spent the last 12 months watching trends and changes to technology.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Tip of the Week


It should come as no surprise that we have more information at our fingertips than ever before. Many of the prospects you are engaging with have researched you, your company, and the strengths and weaknesses before you have even exchanged your first “hellos”. .

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10 Free Landing Page Creators to Grow Your Online Business


Launching something new into the world might feel sweet—but there's no sugar-coating the fact that it's hard work. Even the most experienced business owners struggle with the time and effort required to design a website, collect leads, and grow their audience.

20 Creative Jobs that Didn’t Exist 20 Years Ago


Reading Time: 8 minutes. The times, they are a-changin’… and so are the jobs. These 20 creative jobs didn’t exist 20 years ago, but now, they’re viable ways to make a great living. Social Media Manager. Average Base Salary: $56,609].

Part 2: What Demand Generation Experts Are Doing for CCPA Compliance


With Ray Estevez , Chief Data Officer, True Influence. Enjoy Part 2 of this short but informative series on CCPA and B2B marketing. Catch Part 1 as well if you missed it.). Add Full Data Use Disclosure to All Consent Transactions with consumers and B2B buyers.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to Easily Identify a B2B Decision Maker


The process of B2B sales is usually complex and involves up to 10 stakeholders. Mind that these stakeholders don’t share a single point of view, so it takes enough hot air to run a small city before a decision is reached and the deal is closed. However, the hardest thing is to get started. And before you start selling you must identify your decision makers. What’s so hard about finding B2B decision makers?” you may ask. Everything.

Quick Guide to Using Topic Clusters to Improve Your SEO

Single Grain

Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Google is probably changing its algorithm once more as you read this – and topic clusters are on the horizon.

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Instagram Feed Vrs Story: How to Use Them to Build Your Brand


Instagram is becoming an overwhelming platform because it now allows you two different ways to tell stories and promote your brand: the Instagram Feed and the Instagram Stories.



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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Holiday videos that captured your attention


There are plenty of ways that advertisers can grab consumer’s attention with holiday videos throughout the holiday season. In addition, there are more opportunities than you might think!

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Amazon’s Personalized Coupon Strategies – How Your Business Can Use Them Too


Amazon thinks I’m a coupon-driven shopper. They’re right. If I’ve been mulling over a purchase, the whiff of a deal is often enough to push me over the edge. And sometimes, to my husband’s chagrin, it’s enough to make me ask a retailer for a credit on a previous purchase… “But I paid double that [.].

Leveraging a Customer Data Platform to Derive Better Business Insights


First, what is a Customer Data Platform (CDP)? A customer or consumer data platform (CDP) is a platform or a software that creates a persistent, unified record of customer data that is accessible to other systems.

Holiday Round Table Q&A: Meet Sid


Take a seat at the Televerde family table this holiday season as we go around and celebrate the different types of people who keep our company going and growing.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!