Thu.Jan 17, 2019

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR?

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The Rise and Fall of the Social Media Influencer

Marketing Insider Group

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them.

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Leads and Sales Remain Top Digital Marketing Priority Over Next 12 Months

KoMarketing Associates

Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months.

Tips for Increasing SDR Engagement Rates

The Point

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.

Rate 186

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation. It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation.

More Trending

Marketing Trends to Look Out for in 2019


Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing

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Are You Looking Deeply Enough Into Your Digital Marketing Analytics?


We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by finding the right metrics and looking at them a little more deeply.

Only B2B - Untitled Article

Only B2B

Spend Less Time in Contact Discovery, and More on Closing the Leads Contact discovery! What is contact discovery and why is it necessary? It’s crucial to know who. The post appeared first on ONLY B2B. blogs contact discovery

What Is Brand Storytelling and Why Does it Matter?


Do you want your customers to engage with your brand? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I. The post What Is Brand Storytelling and Why Does it Matter? appeared first on Kapost Blog. Content Creation

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

It’s Time To Mainstream ABM

Forrester B2B

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing.

Buzz 109

These 3 Tips Are the Key to Sales and Marketing Alignment


Over the last few years, the phrase, “sales and marketing alignment” has become a major buzzword.

MQL 107

50 Great Advertisement Ideas For You to Get Inspired From!


Are you looking for advertisement ideas for your next campaign? You sure are lucky, because that’s what we’re talking about today! Get inspired by our list of 50 advertisement examples and include them in your marketing strategy today!

SaaS Market Trends to Look Out for in 2019


The digital age and technological innovation have opened the door for more flexible and accessible web-based solutions, inviting more and more organizations to utilize software-as-a-service (SaaS) tools, such as Salesforce, Slack, Zendesk, etc., to optimize processes and fast-track their operations.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

20 Cool Banner Ads Examples Every Marketer Should Know


Are you a marketer or a small business owner running your company’s marketing strategy on your own? Well, if your answer is yes to at least one of these questions, I am sure you already know how difficult is to be successful when dealing with banner ads.

13 Fresh Ideas to Get More Content Marketing Zing From Employees

Content Marketing Institute

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content.

8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons


Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. Source: Demand Metric).

Are voice assistants the future of email marketing?


Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

14 Copywriting Examples From Businesses With Incredible Copywriters


You all know the Old Spice guy, right? The years-old " The Man Your Man Could Smell Like " campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet. you name it.

What is the Biggest Barries to Engaging Key Accounts?


We’re all trying to engage our key accounts, but if we really want to get better results, we have to understand what’s holding us back from reaching our goals. Furthermore, the challenges of today are not the same as those of yesterday.

Moment with a Marketing Maverick

Directive Agency

Derek Gerber is the global marketing director at Active PDF, the leading global provider of automated, server-side PDF tools. Derek is responsible for the analysis of customer research, current market conditions, and sales enablement. .

Increase Your Outbound Sales Part 1: Build A Hunter Culture


Successful outbound salespeople possess the skills and attributes of expert hunters. They know the terrain and readily adapt to changes in the market or sudden shifts in their industry. They understand the behavior of prospects and relentlessly track them across the buyer's journey.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Moment with a Marketing Maverick

Directive Agency

Derek Gerber is the global marketing director at Active PDF, the leading global provider of automated, server-side PDF tools. Derek is responsible for the analysis of customer research, current market conditions, and sales enablement. .

The Email Marketing Issue


5 EMAIL DESIGNS THAT WORK ONTRAPORT’s designers have created a library of email templates to follow essential design standards. Here are their top five along with when to use each. READ MORE ? EMAIL MARKETING STRATEGIES AND BEST PRACTICES After over a decade of sending billions of emails on behalf of our clients, we’ve […]. The post The Email Marketing Issue appeared first on The ONTRAPORT Blog. Magazine MODERN ONTRAPRENEUR

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The Comprehensive List of Employee Benefits


Providing employee benefits will help you attract top talent -- a Glassdoor survey found around 60% of people report benefits and perks being among their top considerations before accepting a job. Additionally, employee benefits can enable you to communicate your company's values.

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Expand Your YouTube Ads’ Reach With Custom Intent Audiences


For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!