Thu.Jan 17, 2019

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR?

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The Rise and Fall of the Social Media Influencer

Marketing Insider Group

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them.

Leads and Sales Remain Top Digital Marketing Priority Over Next 12 Months

KoMarketing Associates

Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months.

Tips for Increasing SDR Engagement Rates

The Point

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.

Rate 179

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation. It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation.

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More Trending

The Gillette News Cycle: How False Controversy Hinders Socially Conscious Marketing

Contently

If you ever click a news story about a “widespread controversy,” do yourself a favor and verify the claims inside. If the only angry quotations in the article come from sources like Twitteruser573037, it’s not a story worth telling.

Social 151

Marketing Trends to Look Out for in 2019

Act-On

Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing

Trends 151

Are You Looking Deeply Enough Into Your Digital Marketing Analytics?

Biznology

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by finding the right metrics and looking at them a little more deeply.

What Is Brand Storytelling and Why Does it Matter?

Kapost

Do you want your customers to engage with your brand? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I. The post What Is Brand Storytelling and Why Does it Matter? appeared first on Kapost Blog. Content Creation

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Only B2B - Untitled Article

Only B2B

Spend Less Time in Contact Discovery, and More on Closing the Leads Contact discovery! What is contact discovery and why is it necessary? It’s crucial to know who. The post appeared first on ONLY B2B. blogs contact discovery

7 AEC Marketing Trends to Watch for in 2019. #2 Might Come as a Surprise.

Hinge Marketing

While AEC firms are catching up on integrated marketing and branding techniques, many continue to market their services the way they have for decades. These firms will begin adapting in 2019 — before it’s too late. Marketing is changing rapidly.

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It’s Time To Mainstream ABM

Forrester B2B

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing.

Buzz 109

These 3 Tips Are the Key to Sales and Marketing Alignment

SnapApp

Over the last few years, the phrase, “sales and marketing alignment” has become a major buzzword.

MQL 107

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

50 Great Advertisement Ideas For You to Get Inspired From!

Bannersnack

Are you looking for advertisement ideas for your next campaign? You sure are lucky, because that’s what we’re talking about today! Get inspired by our list of 50 advertisement examples and include them in your marketing strategy today!

SaaS Market Trends to Look Out for in 2019

PureB2B

The digital age and technological innovation have opened the door for more flexible and accessible web-based solutions, inviting more and more organizations to utilize software-as-a-service (SaaS) tools, such as Salesforce, Slack, Zendesk, etc., to optimize processes and fast-track their operations.

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20 Cool Banner Ads Examples Every Marketer Should Know

Bannersnack

Are you a marketer or a small business owner running your company’s marketing strategy on your own? Well, if your answer is yes to at least one of these questions, I am sure you already know how difficult is to be successful when dealing with banner ads.

An Eye on the Future: How to Hire Employees for Your Startup

Hatchbuck

What makes the difference between a successful startup and a failed venture? A quick round-up of statistics found that significant numbers of startups have trouble with funding, with 38 percent of startups failing to raise more capital after the first round.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

13 Fresh Ideas to Get More Content Marketing Zing From Employees

Content Marketing Institute

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content.

Are voice assistants the future of email marketing?

Litmus

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular.

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8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons

ClearVoice

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. Source: Demand Metric).

14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

You all know the Old Spice guy, right? The years-old " The Man Your Man Could Smell Like " campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet. you name it.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Moment with a Marketing Maverick

Directive Agency

Derek Gerber is the global marketing director at Active PDF, the leading global provider of automated, server-side PDF tools. Derek is responsible for the analysis of customer research, current market conditions, and sales enablement. .

The Comprehensive List of Employee Benefits

Hubspot

Providing employee benefits will help you attract top talent -- a Glassdoor survey found around 60% of people report benefits and perks being among their top considerations before accepting a job. Additionally, employee benefits can enable you to communicate your company's values.

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Moment with a Marketing Maverick

Directive Agency

Derek Gerber is the global marketing director at Active PDF, the leading global provider of automated, server-side PDF tools. Derek is responsible for the analysis of customer research, current market conditions, and sales enablement. .

Personal Firewalls Explained and The 5 Best Ones for 2019

Hubspot

According to Microsoft’s 2018 Security Intelligence Report , computer viruses affected 40% of American households in 2017.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.