Wed.Jan 13, 2021

Everybody Talks. How to Build a Powerful Strategy Around Word of Mouth Marketing


So, hear me out. You’re at a lovely coffee shop with your friends. Before going there, you just received the product you ordered two days ago. It came in an exquisite box that made the unboxing process a delight. The product is exactly how you pictured it, maybe better.

How to Manage Your Online Reputation with Content Marketing

Marketing Insider Group

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you.

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Sales Reporting: A Guide to Creating Useful Sales Reports


Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability.

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Demand Gen for Content Marketing in the Next Decade [New Research]

Content Marketing Institute

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

6 Types of Mobile Marketing Campaigns You Should Start Now


Mobile marketing is one of the fastest-growing segments of advertising, but there isn’t just one. The post 6 Types of Mobile Marketing Campaigns You Should Start Now appeared first on Spiralytics Inc. Mobile Marketing mobile marketing

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More Trending

How to Grow Valuable Instagram Followers in 2021

Meerkat Marketing

Before we dive into how to grow your Instagram followers, let’s get a full view of the power of the social media platform itself. Instagram is one the most popular social media sites with over 1 billion monthly active users and 600 million daily users.

Social Selling on LinkedIn | Using LinkedIn in Your ABM Strategy


What is Social Selling and why should it form part of your ABM strategy? Imagine how amazing it would be to get your message in front of the right companies, and the right people in those companies. At little to no cost, with complete control over the message. Let’s keep imagining.

Four Key Areas of Marketing Strategy Development

Launch Marketing

Having a well-defined strategy and clear objectives for your business is crucial. The overarching business strategy and objectives impact every aspect of your organization and form the foundation of your marketing strategy.

How to Use Realistic Photos of Seniors in Healthcare Marketing

SmartBug Media

Guest author Thomas Sanders is a photographer, author, filmmaker, and professor focusing on senior marketing. I once did a senior stock photoshoot on a 92-year-old who rode his bike 150 miles a week around the winding roads of Sonoma County.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

8 Insider Ideas for B2B Content Distribution


You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? I'd bet money that a lack of distribution and promotion is to blame. Let's change that in 2021. Here's a good starting point.

What is Content Quality & How Do You Measure It?

Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the thing: neither of those metrics really speaks to content quality. Content that drives a ton of search traffic isn’t necessarily effective content.

Join Industry Leaders for a Discussion on Bridging the Inclusion Gap and Second-Chance Hiring


Televerde to Host a C-Suite Panel with Leading Businesses to Show the Business, Social and Economic Benefits of Evolving Hiring Practices to Include Individuals with a Criminal Record.

Sprout Social recognized as one of Glassdoor’s Best Places to Work in 2021

Sprout Social

I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Given everything that transpired in 2020, we are extremely proud to be recognized and grateful to our employees for this honor.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What will PR look like in 2021?

Champion Communications

2020 was a culturally and politically turbulent year even without considering the global pandemic. Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . Although 2020 brought disruption, it also brought opportunity for change.

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Best Free and Open Source A/B Testing Software


There is something special about the word FREE. It conjures excitement, giddiness, and desire. But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do Do you hear the ring? Do you see conversions just rolling in?).

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7 Best Event Registration Tools


When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you're on a small team.

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How B2B Intent Data Accelerates Revenue in 2021


This blog explains how to leverage intent data to elevate B2B marketing and accelerate revenue in 2021. It covers many of the concepts we’ll explore more deeply at the True Influence Summit. ( See the Summit agenda.).

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

3 Email Workflows You Should Be Using Right Now

Benchmark Email

Sometimes all it takes is a nudge in the right direction to turn an almost-customer into a purchasing customer. We’ve all seen leads get stuck in the funnel, inching closer to a sale but sealing the deal never happens.

13 Tips on How To Nail a Presentation To the Board of Directors


In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too.

4 Pro Sales Tips for Virtual Networking at Events


Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events.

We’re going live on YouTube


As a team, we’ve made a number of resolutions for 2021. One of my own resolutions is to double down on educational content for email marketers. Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Fix a Ripoff Report Complaint

Ripoff Report (ROR) has seen its Google ranking decline in recent months, but a ROR complaint can still hurt your company. If your firm has a complaint against it on ROR, you’ll want to understand what you can do about it.

What is attribution modeling for social media marketing?

Sprout Social

Do you know how your newest customers heard about your product or service? Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they saw an ad multiple times across different platforms?

Everybody Talks. How to Build a Powerful Strategy Around Word of Mouth Marketing


11 minutes read So, hear me out. You’re at a lovely coffee shop with your friends. Before going there, you just received the product you ordered two days ago. It came in an exquisite box that made the unboxing process a delight. The product is exactly how you pictured it, maybe better.

Rick McCutcheon: A CRM Expert Reflects on Dirty Data


Recently, I started a webinar series with my friends at InsideView in which we focus on one of my favourite subjects – CRM data.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.