Fri.Sep 11, 2020

4 tips to lead a world-class remote marketing team


The accelerated digital transformation during the pandemic made it possible for business leaders worldwide to appreciate the benefits and opportunities of remote working. And why not!

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Leveraging Sales Intelligence in the Dog Days of Summer


I hate the Dog Days of Summer excuse – it always felt like a cheap way for an underperforming sales rep to make an excuse for a slow month. Sales Rep : Yeah, just not a lot of movement in my pipeline – it’s the dog days of summer. You get it.


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User Experience: what is, its guidelines and how to apply it on your website


User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey.

SaaS Pricing Made Simple: Models, Strategies, Templates and More


When it comes to the world of business, pricing can be one of the biggest hurdles to overcome. Are you setting them too high and pricing yourself out of the market? Are you lowballing yourself and not getting the sales you desperately desire?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

“You Belong Here”Part 3: On Creating and Developing Healthy Workplace Cultures


Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the third in a 3-part series on belonging.

More Trending

New in Litmus: Extended Dark Mode Testing


Dark Mode is hot right now. It’s ripe to be the defining trend of 2020—outside of the pandemic and too many social issues to count—and the subject of more blog posts and webinars than you can shake a stick at.

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How to Identify the Most Impactful SaaS Marketing Metrics to Take to the Board

SmartBug Media

Long past are the days when marketing was just the team that “made things look pretty.” SaaS marketers today are expected to deliver—and document—real business value for their efforts. And nowhere is effectively reporting on marketing performance more important than in the board meeting!

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Why Is It Harder to Stop Than to Start? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday. Continue reading → The post Why Is It Harder to Stop Than to Start?

3 Cool Triblio Features You May Not Know About


Developers and engineers in all aspects of business have the responsibility to design, develop, maintain, and test the products that they help create. The folks that are part of our dev team are no different.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Add a SendPulse Popup to Grow Your Contact List


Are you working with SendPulse and trying to find the best way to grow your email list? Email marketing remains one of the best ways for you to build better relationships with your customers and generate more revenue for your business.

10 Best Social Proof Software Tools

Visitor Queue

Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take that actions you want them to. Showing your visitors actions of other visitors in an attempt to get them to take the same action leverages their FOMO.

The Simple Guide to Adding Animated Text to Your Videos


No matter what kind of video you’re planning to create, we strongly recommend adding text to it. Whether it’s a video tutorial, a travel video, or a fun clip for social media – there are plenty of reasons why you should add text to your video, and we’ll dive into that here.

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How to successfully close cold leads?


Imagine you are calling a bunch of cold leads. Just after you start talking, they end your call or do not consider lifting your call. You are saddened by this incident and lose your temper. You go to the next lead, and the same thing happens again.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Customer Support: How to Deal with an Angry User?


Dealing with angry customers may seem complicated, but there are things you can do to help alleviate and resolve the situation. The post Customer Support: How to Deal with an Angry User? appeared first on Spiralytics Inc. Social Media community management customer engagement

How to integrate email marketing with social media efforts: Sync, Synergise and Shine!

Data Cleaning/CRM Appending

The beauty of digital marketing is that it is full-circle. What goes around, comes around like the blades on a chainsaw. Social media marketing needs to work in tandem with email marketing. Content marketing needs to work with social media and SEO, and so on.

Temporary vs. Permanent Content Strategies: 5 Ways to Determine Which


How is your rollercoaster of 2020 going? All industries have been holding on tight, preparing for the next topsy-turvy turn and bracing for impact.

5 Types of Data Breaches You Should Know About


Introduction. A data breach is defined as an intentional or unconsenting release of confidential information to an unsafe environment. It is also oftentimes called a data spill or information leakage.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Blog: Building the World’s Largest Augmented Workforce


No matter how diligent and capable your employees are, every team runs into the capacity problem —there are only so many hours in a day to tackle the number of tasks that need to be completed. These limitations require business professionals to cherrypick which tasks to tackle and which to ignore.

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5 FlexJobs Careers To Work At Home

Altitude Branding

FlexJobs is one of the best sites to search for work from home careers Whether you are a student, stay-at-home mom, or someone searching for remote jobs, this is one of the best sites to visit. Even though the site has over one hundred job sections, here are the careers to consider. Data Entry.

The CMO’s Guide to AI for Visuals


Cortex unlocks the full power of the world’s best brands by using AI to discover what inspires consumers to action

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Is your head at norming or performing stage?

Really B2B

As the Daft Punk track once said, where is your head at? B2B Marketing Strength B2B Marketing Skills Growing a B2B business B2B Marketing Strategy B2B Agency

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Influencers Can Guide Your Buyers on Their Journey


The power of influencers is undeniable. The 2020 Content Preferences Study published by Demand Gen Report found that over the prior 12 months, 43% of B2B buyers increased their preference for content from industry influencers.

Top 5 Collaboration Tools for Remote Content Teams


Top 5 Collaboration Tools for Remote Content Teams. Working from home has gone from being a dream to a reality. However, this calls for some important changes. Teams – especially content teams – will need tools to help them collaborate and stay productive while remotely working.

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Economic Uncertainty Is Resurrecting the CMO Role

Full Circle Insights

By Bonnie Crater o riginally featured in Marketing Profs. Rumors that the CMO role is going the way of the dodo bird have been circulating for years.

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Arketi Friday Flyer 9-11-20


Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you!

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.