Only B2B

AUGUST 11, 2022

The ultimate marketing goal is to acquire new customers. The objective of any marketing initiatives is to increase sales and attract new clients. As a result, the majority of companies devote a sizable amount of their marketing budgets to customer acquisition. Check out the top industries’ client acquisition expenses here: Source: Razorpay. This picture makes it quite evident that companies spend more money on custom inorganic acquisition techniques like advertising than on natural techniq

Acquisitions 118

Acquisitions Intent Data Marketing Budget Work Management 118

Contently

AUGUST 11, 2022

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Zoominfo

AUGUST 11, 2022

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. Unfortunately, most recruiters have a limited view of how a company or client compares with others. Imagine how different your day as a recruiter would be if you knew what the culture was like at companies where your best-fit candidates work.

Paid Search Agency 130

Paid Search Agency Companies Zoominfo Class 130

Search Engine Journal

AUGUST 11, 2022

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

Google 143

Google Content SEO 143

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Zoominfo

AUGUST 11, 2022

Filling the top of a recruitment funnel is often the most labor-intensive part of a recruiter’s job. After considering all the active applications, recruiters also spend considerable time trying to figure out where highly coveted passive candidates are employed — and what might convince them to make a move. To help solve that problem, ZoomInfo TalentOS is now equipped with Advanced Smart Filters that allow recruiters to fine-tune their candidate search.

Zoominfo 130

Zoominfo Startups Work Management Top of Funnel 130

Content Marketing Institute

AUGUST 11, 2022

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.

Social Media 138

Social Media Media Social Marketing Content Marketing 138

Search Engine Journal

AUGUST 11, 2022

Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.

SEO 145

SEO Marketing Websites 145

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward.

Privacy Protection 131

Privacy Protection Email Marketing Planning Privacy 131

The Daily Egg

AUGUST 11, 2022

Creating a money-making website with WordPress is an easier process when you take advantage of WordPress ecommerce plugins. We know this firsthand, The post Best WordPress Ecommerce Plugins Compared appeared first on The Daily Egg.

eCommerce 119

eCommerce Best Practices Marketing Websites Process 119

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

AUGUST 11, 2022

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal.

PR 112

PR Campaigns Ad Building Press 112

The Daily Egg

AUGUST 11, 2022

We spent months testing over 20 call tracking software options, testing features and functionality for each. We think CallTrackingMetrics is the best. The post Best Call Tracking Software Compared appeared first on The Daily Egg.

Software 117

Software Best Practices Features 117

CopyBlogger

AUGUST 11, 2022

Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post. Continue Reading. The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger.

Studies 111

Studies Copywriting Features Content Marketing 111

Search Engine Journal

AUGUST 11, 2022

Google's Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. The post Google’s Algorithms Can Understand When Sources Agree On Same Fact appeared first on Search Engine Journal.

High Quality Lead 106

High Quality Lead Google SEO 106

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Industrial Marketer

AUGUST 11, 2022

Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Like trade show booths, manufacturing websites should include strong imagery and messaging to increase traffic and convince your audience to spend time on your site, before they move on to a competitor’s website.

Marketing Websites 105

Marketing Websites Best Practices Trade Show Traffic 105

Search Engine Journal

AUGUST 11, 2022

Search isn't just about matching keywords. Use AI re-ranking to customize results down to individual level - here's how. The post AI Re-Ranking For Semantic Search appeared first on Search Engine Journal.

Keywords 105

Keywords SEO 105

Martech

AUGUST 11, 2022

B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say they’re “much more likely to” buy from these firms, compared to 29% of consumers. There’s a big gender gap on this among the B2B population, but not the one you might expect: 57% of men are in the “much more likely” group, compared to 35% of women, according to the Amer

B2B 94

B2B B2B Sales B2B Marketing Newsletter 94

Anyword

AUGUST 11, 2022

We’re excited to announce the release of our Inline Editing Functions, specifically the Rephrase and Improve Score features. Quickly edit any of your copy variations inline by simply clicking “Rephrase” or “Improve Score.” With each of these features, you just highlight the copy that you would like to edit (this could be a partial copy variation or the entire thing) — right there in your Document!

Copywriting 98

Copywriting Communities Features Course 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

EveryoneSocial

AUGUST 11, 2022

When you hear the term “marketing,” you likely think of marketing to customers and trying to persuade them to purchase your product or service. But employee marketing — selling the company, its values, and mission to your people — is an essential part of employer branding today. After all, they’re important stakeholders in the organization. Plus, they have far more influence over customers’ opinions than your marketing team since people have greater trust in what employees have to say.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing & Strategy Trust Marketing 98

Search Engine Journal

AUGUST 11, 2022

Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first on Search Engine Journal.

API 92

API Google SEO 92

Visitor Queue

AUGUST 11, 2022

Understanding what ICP sales is and how to integrate this concept into your everyday sales initiatives can help you generate more qualified leads, conversions, and happier customers. If you are not focusing on ICP sales, it can be easy to sell to the wrong people and fall behind your competitors. With the market so hot, […]. The post What is Ideal Customer Profile Sales?

Ideal Customer Profiles 88

Ideal Customer Profiles Profiling Examples Sales Qualified Leads 88

Search Engine Journal

AUGUST 11, 2022

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The post Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens appeared first on Search Engine Journal.

Youtube 89

Youtube Facebook Customer Surveys Social Media 89

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Scoop.it

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. It’s hard to define, it’s hard to measure, and it’s definitely hard to achieve, even with the best content curation strategy on your side.

Brand Identity 83

Brand Identity Branding Loyalty Curation 83

Convert

AUGUST 11, 2022

Humans are still needed, but, boy, can crawlers help. The longer I do CRO, the more I realize the importance of different types of research. For many years, I was heavy (and still am to some degree) into quantitative data. Achieving clean and reliable data collection into near-perfect Google Analytics setups. That will lead to the best CRO programs, right?

SEO 80

SEO Keywords Intent Analytics 80

RDW Group

AUGUST 11, 2022

For the past several months you and your team have led a branding effort across your university. You’ve facilitated ideation … The post The Value of a Brand Touchstone in Higher Education appeared first on RDW Group.

Education 74

Education Brand Identity Branding Research 74

Navigate the Channel

AUGUST 11, 2022

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout. A poor turnout isn’t only a missed opportunity to connect with potential customers, but it can send the wrong message to those who do attend.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

33Across

AUGUST 11, 2022

33Across, a publisher technology platform designed for the open web, today announced that it has won the 'Best Display Advertising Platform' award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top. The post 33Across Named ‘Best Display Advertising Platform’ in 2022 MarTech Breakthrough Awards appeared first on 33Across.

Display 62

Display Advertisements Advertising Best Practices 62

Champion Communications

AUGUST 11, 2022

Will the 4-day working week be the future for UK businesses? Can the channel come together to make the move to sustainability? And how can humble beginnings turn into a global success? July saw our clients diving into some of the hottest questions in tech and business. Commenting on the discussion of employee experience with a better work/life balance to sustainability in the Channel and Smart Cities.

Work Management 62

Work Management Advertising Channels B2B Thought Leadership CMO 62

Hannon Hill

AUGUST 11, 2022

Cascade CMS 8.21 on-prem includes a number of features and enhancements centered around the workflow interface, workflow report, and Cascade's multi-tabbed editing feature, as well as several performance enhancements related to Page copying and advanced editing components.

Features 52

Features 52