Thu.Aug 11, 2022

How To Make The Most From Your Customer Acquisition Marketing

Only B2B

The ultimate marketing goal is to acquire new customers. The objective of any marketing initiatives is to increase sales and attract new clients. As a result, the majority of companies devote a sizable amount of their marketing budgets to customer acquisition.

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

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Email Client Market Share in July 2022

Litmus

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics.

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Consider Physical Marketing as Another Channel

PFL

Back in the days before the internet, “physical,” or “analog,” marketing was the name of the game. It was a booming, heady industry. Direct mail provided a way for marketers to use data to understand how well their efforts were converting to sales.

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong.

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Conversational Marketing Tips for Success: How to Effectively Set Up and Use a Chatbot

BOP Design

Chatbots have infiltrated the B2B marketing world. With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions.

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Google Algorithms & Updates Focused On User Experience: A Timeline

Search Engine Journal

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

The Importance of Having a Clear Brand Message (and How to Achieve it)

BenchmarkONE

Ashley Friedlein — CEO and founder of Guild — once said, “Your brand is a sum total of how people perceive it. Branding is about shaping that perception.” For the perception to be positive and consistent, your brand message must be clear. .

What Turns a Customer Into a Brand Loyalist??

Scoop.it!

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

ConvertKit’s July 2022 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”.

The 10 Best Manufacturing Websites

Industrial Marketer

Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition.

9 Creative Ways to Improve Your Brand Awareness

Hootsuite

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that?

The Changing Job Market: Navigating the Cross Section Between the Great Resignation and the Current Economic Climate

6sense

In the early months of 2022, the labor market was seen as a professionals’ paradise.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

What is Ideal Customer Profile Sales? With Examples

Visitor Queue

Understanding what ICP sales is and how to integrate this concept into your everyday sales initiatives can help you generate more qualified leads, conversions, and happier customers. If you are not focusing on ICP sales, it can be easy to sell to the wrong people and fall behind your competitors.

Introducing Anyword’s Inline Editing Functions: Rephrase and Improve Score

Anyword

We’re excited to announce the release of our Inline Editing Functions, specifically the Rephrase and Improve Score features. Quickly edit any of your copy variations inline by simply clicking “Rephrase” or “Improve Score.”

How to join the Metaverse: The complete guide for your brand

Sprout Social

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand.

7 Steps To Building A Kickass Digital PR Campaign via @sejournal, @gregjarboe

Search Engine Journal

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal. Digital Strategy

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How to Get People to Attend Your Event

Navigate the Channel

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout.

What Is Topical Authority & How Does It Work via @sejournal, @lorenbaker

Search Engine Journal

Knowing when to use topical authority will help you rank higher than your competitors. Let's dig into everything you need to know about topical authority. The post What Is Topical Authority & How Does It Work appeared first on Search Engine Journal.

The 4-Day Working Week as the future, making the Channel more sustainable and from garage to global growth – July in review

Champion Communications

Will the 4-day working week be the future for UK businesses? Can the channel come together to make the move to sustainability? And how can humble beginnings turn into a global success? July saw our clients diving into some of the hottest questions in tech and business.

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Google’s Algorithms Can Understand When Sources Agree On Same Fact via @sejournal, @MattGSouthern

Search Engine Journal

Google's Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. The post Google’s Algorithms Can Understand When Sources Agree On Same Fact appeared first on Search Engine Journal. News SEO

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Content Writing: How to Write and Order Different Types of Content

ClearVoice

Consumers are increasingly “online,” with the average U.S. adult spending eight hours a day using the internet and connected services.

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AI Re-Ranking For Semantic Search via @sejournal, @dcoates

Search Engine Journal

Search isn't just about matching keywords. Use AI re-ranking to customize results down to individual level - here's how. The post AI Re-Ranking For Semantic Search appeared first on Search Engine Journal.

Automation Can Improve Your Customer Service — These 5 Questions Will Get You Started

Salesforce

Customers want a seamless experience — anytime, anywhere, across any channel. In fact, 82% of customers expect to solve complex problems by talking to one person, according to Salesforce’s State of the Connected Customer report. But customer service isn’t there yet.

Wix Integrates Google URL Inspection API via @sejournal, @martinibuster

Search Engine Journal

Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first on Search Engine Journal. News SEO

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

SEO Split Test Result: Adding Unicode Characters to the Meta Description

SEMrush

Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is Is it advisable to use them?”, “Is it good or bad for your SEO performance?“. SEO Split Testing

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18 Tips for Positive Productivity

GreenRope

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How an AI Named MAYA Helped the Top Travel and Resort Company in Las Vegas Get Its D&I On

Atomic Reach

The Las Vegas market, like society as a whole, is undergoing an unprecedented acceleration of diversification, and the smart travel and resort companies understand that this isn’t something to be avoided, but something to be embraced.