Thu.Sep 23, 2021

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What You Need to Know About Search Engine Algorithms (and Why It Matters)

Navigate the Channel

If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. It isn’t always a huge deal, but it is still important to have a good understanding of what this means and how it can affect your overall organic traffic.

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Four Benefits Of Using Celebrity Marketing For Your Business

Webbiquity

Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans ) are given a front-row seat to the even the most mundane goings-on in their lives. Image credit: Content Pixie on Unsplash. If you don’t particularly care about what actors or pop stars are doing, you might not get it , but just because you don’t get it doesn’t mean you can’t use this obsession with celebrity to your advantage.

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Video Production Equipment and Software for Every Budget

Vidyard

You want to start making videos. That’s great! But first, you’ll need the right gear. What do you need to get started? It could be just an iPhone. Or maybe it’s a DSLR and 50mm lens. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs.

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20 Great Search Engines You Can Use Instead of Google via @sejournal, @ChuckPrice518

Search Engine Journal

Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google. The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Punch Up Your Writing With These 4 Power-Packed Tips

Content Marketing Institute

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.

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The greatest hidden cost to marketing success: Ineffective communication

Martech

Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messagi

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Google Updates Keyword Matching Processes for Phrase & Broad Match via @sejournal, @hoffman8

Search Engine Journal

Google Ads has announced updates to the way that queries are matched to keywords. Here's what advertisers need to know! The post Google Updates Keyword Matching Processes for Phrase & Broad Match appeared first on Search Engine Journal.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If you’re familiar with the movies, you may be rightfully confused. After all, Bella’s costume design is purposefully simple. She’s meant to go unnoticed. It’s what makes a 17-going-on-107-year-old vampire falling in love with her all the more interesting.

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Google Ads to Rollout New Advertiser Pages With a Focus on Transparency via @sejournal, @hoffman8

Search Engine Journal

Google Ads is increasing transparency by providing users more background on verified advertisers. Here's what you need to know! The post Google Ads to Rollout New Advertiser Pages With a Focus on Transparency appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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SEO Competitor Analysis: A Step-By-Step Guide

Conductor

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. When you know what your competitors are doing well at and what opportunities they’re missing out on, you can use their insights to increase your own rankings. A proactive approach to SEO competitive analysis helps you understand: Where keyword opportunities are What types of content users respond to for specific keywords

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How to Get Your Facebook Page or Account Verified via @sejournal, @ADiSilvestro

Search Engine Journal

Get that checkmark! Facebook verification gives your presence credibility and generates trust. Learn how to get your Facebook Page or profile verified. The post How to Get Your Facebook Page or Account Verified appeared first on Search Engine Journal.

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Here’s a data-driven strategy for better understanding use cases

Martech

Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acqui

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How to Set Up Your Google Analytics 4 for Success via @sejournal, @brie_e_anderson

Search Engine Journal

Google Analytics 4 will eventually be our only GA platform option so it's important to learn how to set it up properly. Here's how. The post How to Set Up Your Google Analytics 4 for Success appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Serped.net SEO Tools Review

The Daily Egg

As a cloud-based SEO tool, Serped.net covers all your SEO needs at an affordable price point. It can be a solid investment. The post Serped.net SEO Tools Review appeared first on The Daily Egg.

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What is Enterprise Search? Definition and Examples via @sejournal, @AdamHeitzman

Search Engine Journal

Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more. The post What is Enterprise Search? Definition and Examples appeared first on Search Engine Journal.

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What to look for when choosing a heatmap tool?

The Daily Egg

Understanding what a visitor is doing on a website is a godsend for many website owners. It provides us with information on. The post What to look for when choosing a heatmap tool? appeared first on The Daily Egg.

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7 Steps To An Effective Lead Generation Process

Pam Didner

Facebook. Twitter. LinkedIn. One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. So, what’s the secret? Well, the truth is, there is no holy grail or perfect answer. (Trust me, I’d be shouting it from the rooftops if it were that easy!) But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 – Stop searching for answers from the outside w

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Twitter Adds Bitcoin & GoFundMe As Tipping Options via @sejournal, @MattGSouthern

Search Engine Journal

Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions. The post Twitter Adds Bitcoin & GoFundMe As Tipping Options appeared first on Search Engine Journal.

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Planable Review

The Daily Egg

Large-scale social media planning can be made easy with a content management tool like Planable. Though it’s more expensive than other social. The post Planable Review appeared first on The Daily Egg.

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A behind-the-scenes look at Twitter’s #ExtremeWeather project

Sprout Social

On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. Pipes froze, food and water supplies were disrupted and widespread power outages left millions with no heat or internet connection. From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty.

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The Writer’s Guide to Optimizing Content for Better Results

ClearVoice

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. .

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Safe and In-Person? How Salesforce Planned Dreamforce

Salesforce Marketing Cloud

Before the pandemic, in-person events were a huge part of how Salesforce engaged its customers, especially Dreamforce. If you’re new to Salesforce, Dreamforce is more than a conference. It’s our annual global family reunion and the world’s largest software conference. We bring together the Salesforce community – including customers, partners, employees, and students – to learn, connect, have fun, and give back.

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Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users

Benchmark Email

SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers. Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions. Polaris Software revenue grew… The post Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users appear

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Jonah Berger Catalyzes Conversation at Just a Book

Walker Sands

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. With this year’s virtual event, we were able to invite marketers across the country to join us in reading his newest book, “The Catalyst: How to Change Anyone’s Mind,” before attending a presentation led by Jonah. “The Catalyst” introduces a revolutionary approach to change.

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Does Your Rewards Program Need a Mobile-First Redesign?

The Customer

How fully integrated is the mobile component of your loyalty initiative? In many cases, the mobile feature has been bolted on to a legacy format, yet members see it as the program’s gateway. Following is a deep dive into building a mobile-first loyalty experience, and how to correctly integrate it with other screens. How Often Are You Updating Your Mobile Rewards?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Top-Down vs. Bottom-Up Sales Planning: Who Wins? | Varicent

Varicent

When it comes to sales territory and quota planning (TQP), two methods, top-down and bottom-up, are likely to come up in conversation. Do you know which one your business uses? If so, how satisfied are you with it?

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A Practical Guide to Improve Conversions with Healthcare Lead Data

Lake B2B

Do you want to market your wares to the healthcare industry? Well, it is the right time to do so anyway! With medical equipment and other supplies in high demand, several businesses are repurposing their operations to cater to healthcare. But, they often hit a roadblock when it comes to converting leads. If you’re in […]. The post A Practical Guide to Improve Conversions with Healthcare Lead Data appeared first on Blog.

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PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP via @sejournal, @martinibuster

Search Engine Journal

PageSpeed Insights updates to Lighthouse 8.4. A new audit diagnoses a widespread Largest Contentful Paint problem The post PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP appeared first on Search Engine Journal.

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