Thu.Sep 23, 2021

What You Need to Know About Search Engine Algorithms (and Why It Matters)

Navigate the Channel

If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform.

Four Benefits Of Using Celebrity Marketing For Your Business

Webbiquity

Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans ) are given a front-row seat to the even the most mundane goings-on in their lives. Image credit: Content Pixie on Unsplash.

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Punch Up Your Writing With These 4 Power-Packed Tips

Content Marketing Institute

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives.

9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic. Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.

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Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users

Benchmark Email

SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers.

Why the Inbound Marketing Methodology Works

Lake One

Do you have a great company with superb services, yet you’re struggling to attract new customers? It’s probably not your product – it’s more likely an issue with your marketing strategy. This is where using an inbound marketing methodology can help.

7 Steps To An Effective Lead Generation Process

Pam Didner

Facebook. Twitter. LinkedIn. One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. So, what’s the secret? Well, the truth is, there is no holy grail or perfect answer.

20 Great Search Engines You Can Use Instead of Google via @sejournal, @ChuckPrice518

Search Engine Journal

Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google. The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal. SEO Tools

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How podcaster Jay Clouse uses ConvertKit to reach 25,000 listeners every month

ConvertKit

It’s a classic conundrum: Quality vs. consistency. Do you churn out piece after piece after piece, focusing on doing something every day to avoid perfection paralysis? Or do you focus on painstaking work delivered every once in a while? As a creator, it often feels like you have to choose.

Google: Referral Traffic Doesn’t Increase Link Equity via @sejournal, @MattGSouthern

Search Engine Journal

When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on. The post Google: Referral Traffic Doesn’t Increase Link Equity appeared first on Search Engine Journal. News SEO

Content Marketing Strategies for SaaS in 2021 and Beyond

Scoop.it

The past couple of years have seen a significant shift in the way successful SaaS brands approach marketing.

Google Ads to Rollout New Advertiser Pages With a Focus on Transparency via @sejournal, @hoffman8

Search Engine Journal

Google Ads is increasing transparency by providing users more background on verified advertisers. Here's what you need to know! The post Google Ads to Rollout New Advertiser Pages With a Focus on Transparency appeared first on Search Engine Journal. News Paid Search

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Litmus Live 2021 Speaker: Meet Paul Airy, Email Accessibility Advocate

Litmus

Have you heard? THE conference for email marketers— Litmus Live —is coming soon to a screen near you. This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts. One of them is Paul Airy. Paul Airy. Founder, Beyond the Envelope.

Google Updates Keyword Matching Processes for Phrase & Broad Match via @sejournal, @hoffman8

Search Engine Journal

Google Ads has announced updates to the way that queries are matched to keywords. Here's what advertisers need to know! The post Google Updates Keyword Matching Processes for Phrase & Broad Match appeared first on Search Engine Journal. News Paid Search

The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If you’re familiar with the movies, you may be rightfully confused. After all, Bella’s costume design is purposefully simple. She’s meant to go unnoticed.

How to Get Your Facebook Page or Account Verified via @sejournal, @ADiSilvestro

Search Engine Journal

Get that checkmark! Facebook verification gives your presence credibility and generates trust. Learn how to get your Facebook Page or profile verified. The post How to Get Your Facebook Page or Account Verified appeared first on Search Engine Journal. Facebook

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

How to Optimize Landing Pages to Maximize Pay-Per-Call Conversions

Unbounce

It’s the middle of the night and all of a sudden: drip, drip, drip…. You wipe your face and peer through the darkness at the ceiling. Uh-oh, something’s leaking up there. Like most people, you reach for your smartphone and search for a plumber that would be available to help at this ungodly hour.

What is Enterprise Search? Definition and Examples via @sejournal, @AdamHeitzman

Search Engine Journal

Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more. The post What is Enterprise Search? Definition and Examples appeared first on Search Engine Journal. Enterprise SEO

How to Prune Content

MarketMuse

Judiciously applied, content pruning can improve the quality of your site. Content Optimization

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How to Set Up Your Google Analytics 4 for Success via @sejournal, @brie_e_anderson

Search Engine Journal

Google Analytics 4 will eventually be our only GA platform option so it's important to learn how to set it up properly. Here's how. The post How to Set Up Your Google Analytics 4 for Success appeared first on Search Engine Journal. Marketing Analytics

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

The Video Pre-Production Checklist for Content Creators

Vidyard

Believe it or not, the stage where you film your video production is the shortest. Pre-production, or the preparation phase, takes longer. It’s here that you do all the planning, scripting, storyboarding, and casting.

How to Use TikTok: Beginners Start Here

Hootsuite

Okay, it’s official: you can’t ignore TikTok anymore. It’s the seventh most-used social media platform in the world, with 689 million global active users , and it’s been downloaded more than 2 billion times. This isn’t a fad — it’s a social media phenomenon.

SEO Competitor Analysis: A Step-By-Step Guide

Conductor

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords.

Twitter Adds Bitcoin & GoFundMe As Tipping Options via @sejournal, @MattGSouthern

Search Engine Journal

Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions. The post Twitter Adds Bitcoin & GoFundMe As Tipping Options appeared first on Search Engine Journal. News Twitter

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.