Wed.Feb 29, 2012

Why Your CMO Doesn’t Like You

Modern Marketing

by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. Marketers might blame it on a clash of personalities or a personal grudge.

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3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind.

Trending Sources

44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals.

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Dear Marketing Department, Please Stop Sending Us Crap Leads. Love, Sales

Modern B2B Marketing

by Seth Resler Have you implemented a formal lead scoring and qualification process? If not – the email below may strike a little close to home: Dear Marketing, As a small company, there’s a lot of work to be done, and not enough people to do it.

How the Facebook Timeline Makes Branding Feel More Human

Modern Marketing

by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? A lot. First off, it’s going to mean more work upfront. Secondly, you’ll have greater control over your page.

SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative.

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Why Social Networks Like Pinterest Will Never Be Marketing-Free

Hubspot

Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Measuring the Value of Social Marketing and Media

Measure Up Marketing

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.

New Facebook Premium Advertising Features Offer Marketers 3X the ROI

Hubspot

Looks like Facebook wanted to close out February 2012 with quite a bang.

Content Marketing Tools Series #2 Brainshark

Ambal's Amusings

sandeep. Normal. sandeep. 2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. 12.00. Clean. Clean. false. false. false. false. EN-US. X-NONE. X-NONE. MicrosoftInternetExplorer4. Brainshark : Online and Mobile Video Presentation Tool. About Brainshark. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations.

Guidelines for a Content Marketing Audit

The Effective Marketer

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Facebook's New Timeline for Brand Pages: What You Need to Know

SnapApp

Get your Free Facebook Landing Page App for Timeline from SnapApp by registering for an account. As of this morning, Facebook rolled out yet another new feature - Timeline for Brand Pages.