Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. As businesses navigate the complexities of 2025 and beyond, social media platformsparticularly LinkedInhave become critical channels for building brand presence, fostering meaningful connections, and driving sustainable growth. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others.

Lead Generation 99

Lead Generation Research Generation B2B Thought Leadership 99

Trade Press Services Newsletter

FEBRUARY 6, 2025

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

Newsletter 217

Newsletter Linkedin Thought Leadership Touchpoints 217

Webbiquity

FEBRUARY 6, 2025

Contributed post. In the early days of your agency, things were simpler. You had a small team, fluid communication, and the ability to pivot on a dime. But as you grow, that flexibility turns into chaos. Client expectations increase, project complexity skyrockets, and suddenly, what used to be a 15-minute chat now requires a full-blown meeting just to get everyone aligned.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Ad Agencies Creativity 161

Martech

FEBRUARY 6, 2025

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, youre uniquely positioned to drive change by bridging gaps between teams and aligning data strategies with business goals. Here are five actionable ways to break down silos and maximize your marketing impact. Why marketers are key to breaking down data silos The impact of data silos on businesses is well-documented through surveys with CMOs and marketers.

Allocation 111

Allocation Planning Cost per Acquisition Paid Search Agency 111

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Televerde

FEBRUARY 6, 2025

When I first drove up to Perryville Correctional Facility, I saw exactly what I expected. There were towering fences, barbed wire, and that heavy, institutional feel that screams “prison.” But stepping inside Televerde’s call center? That was a completely different story. Honestly, it felt like I’d walked into another worlda world of hope, ambition, and the kind of positive energy that you dont typically associate with a prison.

Positioning 95

Positioning Communities Tips Ad Building 95

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? You look at reviews, right? Youre not alone, 90% of customers do the same. Thats how powerful reviews are! A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers.

Ideal Customer Profiles 66

Ideal Customer Profiles Paid Content Enterprise Management Work Management 66

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results. Here are some insights from B2B marketers and stats from the report to help guide your approach.

Lead Ranking 77

Lead Ranking Lead Scoring B2B Marketing Marketing Attribution 77

Single Grain

FEBRUARY 6, 2025

Small businesses fail to compete on search engines compared to enterprise competitors with enough capital to invest in a robust search engine optimization strategy. SEO for SMBs may seem impossible, especially if you’re struggling with low rankings. Single Grain Marketing consistently ranks #1 on Google searches, but we don’t achieve these results with magic.

Lead Scoring 59

Lead Scoring Lead Ranking Paid Content SEO 59

Marketri

FEBRUARY 6, 2025

Todays accounting industry bears little resemblance to the landscape of a decade ago. Private equity (PE) groups are gobbling up independent practices at a brisk clip, and not just smaller firms: 2024 brought PE investments in major players like Baker Tilly and Grant Thornton. Lured by the capital to invest in talent and technologyand the economies of scale needed to reduce costs and become more price-competitivemany mid-sized accounting firms have made the PE plunge or are weighing the option.

Top of Funnel 62

Top of Funnel Cross-Selling Buy Process 62

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

SmartBrief - Marketing

FEBRUARY 6, 2025

The Super Bowl continues to grow, but the question persists: Is it sustainable? Odds are it is, but only if the NFL takes a strategic approach to propelling its players into internet fame and stardom. Social media has revolutionized how fans consume sports, introducing athletes to broader audiences. Highlights, viral trends, interviews and collaborations with influencers amplify athletes reach, fostering deeper connections with fans who find new reasons to cheer for their favorites.

Viral Marketing 52

Viral Marketing Social Media Opinions Internet Marketing 52

Valasys

FEBRUARY 6, 2025

The AI advantage isn’t exclusive to big tech anymore. Small businesses like yours now have access to the same powerful AI capabilities that were once reserved for enterprises with massive budgets. Companies are already using AI to automate operations, enhance customer experiences, and make better business decisions. From optimizing marketing campaigns to improving inventory management, small businesses are successfully implementing AI to streamline processes and improve overall efficiency.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management Marketing Management 52

Thinkers360

FEBRUARY 6, 2025

Thinkers360 Announces Release of 2025 B2B Thought Leadership Outlook Research Key findings include specialist communities (60%) retaining their lead over conferences & events (46%) and social media (46%) as the primary destination for thought leadership content as well as planned use of AI in 2025 for research & analysis (67%), content optimization (61%), content customization (53%), and content generation & ideation (47%).

B2B Thought Leadership 58

B2B Thought Leadership Thought Leadership Research B2B 58

Ahrefs

FEBRUARY 6, 2025

We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 visitors, and below 999 visitors per month, across the following seven AI chatbots: ChatGPT, Claude, Copilot, Gemini, Perplexity, Jasper, and Mistral.

Traffic 134

Traffic Studies Marketing Websites 134

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

ScanmarQED

FEBRUARY 6, 2025

Google's announcement of Meridian, its new open-source marketing mix model (MMM), marks another significant step in the evolution of marketing measurement. As a long-time advocate for innovation in marketing analytics, we at ScanmarQED welcome this addition to the ecosystem and recognize the potential value it brings to data-driven decision-making. Open-source solutions like Meridian promise transparency, customization, and modern methodologiescritical elements for brands looking to improve thei

Google 52

Google Allocation Ad Frequency Marketing Mix 52

LeanData

FEBRUARY 6, 2025

It's time to ditch outdated MQLs. Discover how a Buying Groups motion drives higher conversion, pipeline efficiency & revenue growth. The post The Buying Groups Revolution: Why MQLs Are Costing You Millions appeared first on LeanData.

Buy 52

Buy Cost Efficiency Conversion 52

CMSWire

FEBRUARY 6, 2025

B2B marketers are stuck with outdated planning tools. Is AI the game-changer they need to bridge the gap? Continue reading.

Planning 114

Planning B2B Marketing B2B Marketing 114

Predictive Response

FEBRUARY 6, 2025

Email marketing remains one of the most effective ways to connect with your audience. But crafting the perfect email is both an art and a science. Modern email editors have revolutionized the process, equipping marketers with tools to create visually stunning, highly personalized, and optimized campaigns. In this blog, well dive into the must-have features of email editors, focusing on A/B content testing , Litmus testing , drag-and-drop editing , SMS content integration , and the ability to lim

Features 40

Features Campaigns SMS CTR 40

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Content Marketing Institute

FEBRUARY 6, 2025

Take the lead on innovation and creation with your brands content and marketing. Learn how to be a marketing baddie to go beyond the light-bulb moment.

Paid Search Agency 104

Paid Search Agency Marketing Branding Brand Identity 104

Bluetext

FEBRUARY 6, 2025

Despite evolving digital trends , email marketing remains one of the most effective channels for engaging audiences and driving conversions. However, as inboxes grow more crowded and consumer expectations shift, brands must refine their strategies to maintain impact. Here are the top email marketing strategies that continue to deliver results in 2025. 1.

Email Marketing 33

Email Marketing Marketing & Strategy Marketing Strategy Blast Campaigns 33

CMSWire

FEBRUARY 6, 2025

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Heres what you need to know. Continue reading.

Ads 85

Ads Personalization Marketing AI Branding 85

Schubert B2B

FEBRUARY 6, 2025

Websites are like virtual storefronts where businesses showcase their offerings. By using AI in web development, you can make your website smarter and more personalized, attracting customers.

Marketing Websites 79

Marketing Websites Personalization Business 79

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

CMSWire

FEBRUARY 6, 2025

AI in customer service is reshaping how agents train. It pushes them to handle complex issues faster and elevates customer experience. Continue reading.

Training 75

Training Service Contacts 75

MarketMuse

FEBRUARY 6, 2025

Struggling to convert shoppers into buyers? In this guide we show you how to a great ecommerce content strategy drives traffic, pulls shoppers through the funnel, and builds loyalty.

eCommerce 52

eCommerce Top of Funnel Content Loyalty 52

Bannerflow

FEBRUARY 6, 2025

Media buying is at a crossroads. Here are 9 things you need to know, including: how to avoid bad practices, the move in-house, and why transparency is key.

Buy 52

Buy Media Transparency Practices 52

SocialPilot

FEBRUARY 6, 2025

Google is undoubtedly one of the most powerful search engines of todays time, so businesses cannot afford to miss out on reviews here. 63.6% of consumers look for reviews on Google before they visit a business. So, what can you do to show up in the top Google searches? To start with, you must complete and optimize your GMB profile, look for locally relevant keywords, and generate engaging content around it.

Google 45

Google Ideal Customer Profiles Click Rate CTR 45

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Bannerflow

FEBRUARY 6, 2025

The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology.

Banner Ads 52

Banner Ads Banners Display Advertisements 52

Martech

FEBRUARY 6, 2025

Lets play a quick game of What Should This Tech Startup CEO Do? Company strengths: The company pioneered a technology that is truly revolutionary. Your product is synonymous with this technology and has global name recognition. You received more earned media in the last few years than anyone except Taylor Swift. Investors are desperate to be a part of your company.

Advertising Agencies 68

Advertising Agencies Verticals User-Generated Content SMS 68

Scoop.it

FEBRUARY 6, 2025

If youre serious about growing your B2B business in 2025, its time to stop treating your blog like an afterthought. 76% of B2B companies report that blogging helps them generate leads. Not just any leads, but the kind that actually turn into clients. If youre not leveraging this yet, youre leaving opportunities on the table. So, whether youve been putting off starting a blog or your current one isnt delivering the results you want, this article will help you turn things around.

Top of Funnel 52

Top of Funnel Work Management Marketing Management B2B Marketing 52