Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value.

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Planning Tips Paid Search Agency Marketing & Strategy 324

Search Engine Journal

SEPTEMBER 6, 2021

TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The post TikTok Reveals What Makes A High Performing Ad On Its Platform appeared first on Search Engine Journal.

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Ads eCommerce Impressions Practices 138

The Daily Egg

SEPTEMBER 6, 2021

If you’ve thought of a good phrase or slogan for your business, you should consider protecting that catchphrase with a trademark. Phrases. The post 6 Easy Steps to Trademark a Phrase appeared first on The Daily Egg.

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Business 122

Go Beyond SEO

SEPTEMBER 6, 2021

Oftentimes we hear a marketing term, particularly those in the digital arena, see that it’s working for our competitors, and decide that we must do the same. But are your marketing efforts costing you more than they should? If you decided to go to the grocery store for some wine, would you take a plane? Of course not! If you wanted to get to Tokyo from London, would a car suffice?

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Marketing Budget Marketing Budget Creation Paid Search Agency Advertising Mediums 78

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

SEPTEMBER 6, 2021

Is Convertful worth the money you invest for access to powerful CRO tools? Absolutely. Do we recommend it as the tool of. The post Convertful Review appeared first on The Daily Egg.

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Tools 119

Stevens & Tate

SEPTEMBER 6, 2021

Email is one of the most effective marketing platforms in the world today. Marketing is based on judging books by their covers, thus attractive email subject lines are crucial. The choice of words used in the subject line has a huge influence on the readers and determines whether the hard work devoted to writing the email is fruitful. Investing additional time into writing a good subject line increases your open email rates.

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Tips Lock-In Blast Campaigns CAN-SPAM 72

DotDigital

SEPTEMBER 6, 2021

One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines. The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model tool. The aim was to identify and target top-tier buyers who were not part of the C1VIP club and invite them to join by implementing an advanced segmentation process.

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Loyalty Ad Frequency Marketing Automation Services Click Rate 59

Hubspot

SEPTEMBER 6, 2021

A successful career in real estate is rooted in trust — developing a reputation as a knowledgeable, experienced, adept, and attentive advisor and advocate. But how can you project those qualities to your potential clients? How can they know for sure you know what you're doing? Well, one way to get there is through pursuing something known as a real estate designation — a prestigious credential that identifies you as an expert in your field.

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Ad brokers Design Cost Per Thousand CPM 66

Outgrow

SEPTEMBER 6, 2021

6 Most Common Lead Generation Challenges & Their Solutions. Lead generation is one of the most common and traditional methods of marketing. It has been adopted by marketers for years, in one way or another. However, the process of collecting and collating authentic leads can be difficult sometimes. And if you’re looking for a solution to your lead generation challenges, you’re in the right place!

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Work Management Lead Generation Marketing Management Generation 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Outbrain

SEPTEMBER 6, 2021

What’s so special about November 30, 2020? It was only the biggest ever day for online shopping in US history , with over $10 billion in sales. Sales were highest between 7pm and 8pm Pacific time, at $12 million per minute. Over 35% of purchases were made on smartphones, and curbside pick-up was up 30% over the previous year. Yes, Cyber Monday 2020 was peak pandemic, so these figures are not surprising.

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Campaigns Best Practices Ad Exchange Paid Search Agency 52

Heinz Marketing

SEPTEMBER 6, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Enterprise Management Work Management Marketing Management Paid Search Agency 87

Optinmonster

SEPTEMBER 6, 2021

Are you looking for the best combination of list building tools to grow your email list FAST? Growing your email list is never easy. But, like everything in life, you can save yourself hours of time, energy, and headaches if you’re using the right tool. That’s why, in this post, we’re going to share 9 of the best list building tools that you can use to increase email signups.

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Marketing Automation Services Tools Ad Building Work Management 69

Vision6

SEPTEMBER 6, 2021

Email marketing automations can help you win new clients as well as help your current clients achieve even greater success. Triggered emails have a 70.5% higher open rate and 152% higher click-through rate than generic email newsletters. So your workflows are likely to have a much higher engagement rate, better results, and greater ROI. Here’s how you can make the most of these 5 email automations to help your clients reap greater results from their email marketing campaigns. 1.

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Marketing Automation Services Marketing Automation Email Marketing Automation 90

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convert

SEPTEMBER 6, 2021

Part 2: Interview with Haley Carpenter of Speero. CRO is a process with many moving parts and each of those components needs to be expertly managed in order for the whole system to work. One essential component? Your mindset! You’ve learned all about CRO best practices from blogs, articles, videos – but you’re still not sure what’s missing from your approach.

Work Management 52

Work Management PPC Analysis Course 52

Method and Metric

SEPTEMBER 6, 2021

Having your website crawled is an important step in the planning process, but when you have many pages to crawl, optimizing your website will ensure that crawl bots single out your website as important, keep your website at the top of their crawl list and ultimately make it more searchable. What is crawl rate? A […].

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Optimization Tips Planning Marketing Websites 52

Televerde

SEPTEMBER 6, 2021

Brand reach — or the number of people who see and know about your brand — is a key metric for any marketing strategy. Modern digital marketing tools have created new opportunities for increasing brand reach and today, companies can leverage their content, customers, and partners to find new audiences and win new customers. Quick Takeaways. Optimizing content for SEO makes your brand more visible on search engines, the starting point for the majority of online experiences.

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Brand Identity Branding Marketing & Strategy Sales Qualified Leads 52

SalesIntel

SEPTEMBER 6, 2021

You probably want to find a convenient way to improve your email conversion rates. However, this is often a challenge as you have to keep track of various things and be well informed. There is no room for insufficient improvisation if you want to improve your business’s conversion rates. You have to be thorough across all fronts in all your marketing measures.

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Conversion Rate Conversion Work Management Marketing Management 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning