Mon.Apr 09, 2012

B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet.

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Why Facebook will become the most dangerous company on earth

grow - Practical Marketing Solutions

Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company.

Trending Sources

38+ Cool Social Media and Web Tools and Reviews


Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

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The Tyranny of Images: Why Instagram and Pinterest Worry Me

B2B Memes

Today’s news that the mobile photo-sharing platform Instagram has been acquired by Facebook for $1 billion underscores a trend that’s been gnawing at me for the last few months. Mark Zuckerberg clearly understands that images are an increasingly important element in social discourse.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Selling to On-Demand Buyers


Most of us are well aware the world of B2B buying has gone through fundamental shifts in the last five to ten years. Why hasn’t the way we sell fundamentally changed as well? We all feel the perception from buyers that, to them, all vendors and their products look pretty much the same (undifferentiated value). We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads).

Out with the Old, In with the New: Making Google’s Privacy Policy Work for You

KoMarketing Associates

Google’s new privacy policy , implemented at the beginning of March, has sparked a series of charges and countercharges about how the tech giant may be impinging on users’ privacy.

How To Blog: Finding Your Blog Voice

B2B Marketing Traction

Identifying the voice of your blog can be tricky. What is the “voice” of a blog? It is its tone, its style, and how both of those fit its purpose. Determining the voice of your blog requires understanding your desired audience and knowing what will interest them.

PR 18

Lead Generation: How Do You Balance Quantity with Quality?

Modern B2B Marketing

by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. Rewarding people to do it well is even trickier business.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics


Have you heard of CrossFit ? It's a fitness program that publishes a workout to its website every day. For example, you might wake up any given morning, check out the CrossFit website, and be instructed to do 50 push-ups, 30 squat thrusts, 10 pull-ups, and 80 bicep curls.

Sales on an Uncertain Sea – Part 2


This is the second half of a 2-part series. You can find the first post here. The Case for Proactivity There are two ways to approach data quality management. You can be proactive and spend time, energy and money to insure your data resources are healthy. This calls for an up-front investment

How Do I Modify My App's Share Text? [SnapApp FAQs]


When you create an app on the SnapApp platform, whether it be a poll, survey, sweepstakes, quiz, or personality test, it is with hopes that you will deploy this app and have it be seen by your viewers. From here, you also hope that users will actively engage with this app, enjoy it, and share it with their friends. One way to ensure that you are attracting the most attention to your app is to change the share text that appears on the user?s