Sat.Nov 10, 2018

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B2B Reads: Social Media Addiction, Text-based Marketing, and Handshakes

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Stop Trying To Get Every Customer To Love You. You really don’t have to get every customer to love you.

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Email Sending Reputation 101: IP Reputation vs. Domain Reputation

SendGrid

There are two types of email reputation—IP reputation and domain reputation. Here we define each and how they impact your email program. The post Email Sending Reputation 101: IP Reputation vs. Domain Reputation appeared first on SendGrid.

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#ThursdayThoughts — Advice for First Time Leaders

Directive Agency

“What do you need to do, to go from being an employee to being a leader — but even more so than that, what needs to change in that time? 1.Take a deep breath 2. Dress as nice as your boss dresses 3. Set boundaries with your peers 4. Report to your boss every week with what you did, why you did it, and what you’re doing next 5. Don’t lose your individual contributor status – Garrett Mehrguth CEO and Co-Founder of Directive.

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How to Migrate From Mailgun to SendGrid

SendGrid

All the information you need to migrate your email program from Mailgun to SendGrid. The post How to Migrate From Mailgun to SendGrid appeared first on SendGrid.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.