Sat.Sep 16, 2017

Vizury Combines Web Page Personalization with a Customer Data Platform

Customer Experience Matrix

One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors. It’s true that variety causes confusion for buyers. The CDP Institute is working to ease that pain, most recently with a blog discussion you’re welcome to join here. But for me personally, it’s been endlessly intriguing to trace the paths that vendors have followed to become CDPs and learn where they plan to go next.