Fri.Jan 18, 2019

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5 Reasons Why Your Business Needs A Customer Advisory Board

Influitive

Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing interactions with top clients and maximizing ROI from customer programs seem to be a universal desire for companies. The more challenging aspect of achieving these outcomes seems to be how marketers are supposed to do so. In my. The post 5 Reasons Why Your Business Needs A Customer Advisory Board appeared first on Influitive.

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Content Marketing is on the Rise for Manufacturers

Seismic

For most manufacturing organizations there are many other concerns besides content marketing, and rightfully so. There are product concerns, logistical concerns, operational concerns, research & development concerns, and sales concerns. That’s a lot of concerns. “Concerns” kind of sounds weird now doesn’t it? Did you know that phenomenon is called semantic satiation?

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Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. marketers.

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How Your Website Can Be Your Biggest Digital Strategy Opportunity

Adobe Experience Cloud Blog

Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective means of advertising your products. Lead Generation. A website helps you generate leads while you are asleep. More than 80% of customers research a product online before purchasing it. This means that they visit Google and type the keywords related to the product, such as the ‘Best Casual Trousers.’.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Only B2B - Untitled Article

Only B2B

Are You New in SQL and MQL? Here’s Everything You Need to Know Are you new to sales and marketing terms and don’t know the difference between MQL vs. The post appeared first on ONLY B2B.

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How the Procuring Cause Works in Real Estate

Hubspot

As a real estate professional, the amount you're paid for each sale is often dependent on commission. And the average commission for the sale of a property is 6% of the purchase price. But, how do you know you'll be paid fairly for the work you've done? This is where procuring cause comes into the picture. Let's demystify the procuring cause and what it means for real estate professionals.

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CDP vs. DMP: What’s the Difference and How Do You Use Both?

Salesforce Marketing Cloud

In 2018, customer data platforms (CDPs) rocketed to the forefront of the martech conversation. With tag managers, data warehouses, and analytics platforms (among others) joining the new world of CDPs every day, it can be difficult to keep track of who does what, and how various systems either complement, replace, or interact with each other.

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Navigating the Communication Challenges of Associations

Eric Mower + Associates

Successful associations provide value to members through effective advocacy and leadership. Despite this, the American Society of Association Executives reports that association membership is declining. Below are three typical challenges that any type of association may face and some ways they can be overcome. Membership attraction and retention: Attracting and retaining members is priority number one for any organization.

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6 Ways to Help Your Sales Team Be Aggressive but Not Pushy

BenchmarkONE

Nobody likes a pushy salesperson. All too often, you hear the common complaints from customers: “They didn’t listen to me, they just talked at me,” or “I felt uncomfortable, so I just left.” Over email and the phone – the domain of modern sales teams – it’s even easier to abruptly end an interaction whenever you feel put off. But this, of course, is antithetical to the goal of sales teams.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How B2B Marketers Can Get Started with SMS Marketing

ClickDimensions

My mother-in-law recently pointed out to me that in the eight years that her son and I have been married, she has never talked to me on the phone. While you might be thinking of some mother-in-law jokes to crack right about now, it isn’t something I have against her. I just really dislike talking on the phone – period. I prefer texting. And I’m not alone.

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9 Steps on How to Make an Email Marketing Calendar

Outbound Engine

What goes into building an email marketing calendar ? Each year, our team of professional writers and editors plan an email and social media campaign calendar for 10,000 customers. The content they plan spans across industries from real estate to financial services, making it safe to say they know their stuff. So, we asked them what it takes to put together a solid email marketing calendar for the entire year.

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C-Suite Thought Leadership: Making CEOs the Public Face and Voice of Your Content Marketing

Content Standard

You can probably name the CEOs of Amazon, Tesla, and Apple, but do you know who’s at the helm at Bank of America? The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. The TV spot, which launched in November, shows the CEO straightening his tie and making his way to his New York office as he talks about his company’s commitment to making a dif

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The Quick & Easy Guide to Fixing HTTP Error 405 (Method Not Allowed)

Hubspot

In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want. If your website visitors see an error page when they're looking for help or information to do their jobs better, they could get annoyed and lose trust in your brand, permanently damaging your reputation. Unfortunately, 405 Method Not Allowed Errors are rather mysterious.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Powering Success: 33Across Concludes 6th Annual Hackathon

33Across

Feelings of pride, triumph, excitement, awe, and maybe a touch of disappointment are running through the 33Across offices as our 6th hackathon just wrapped. In just 24 hours, 10 teams across the US and India worked together to create hacks based on. The post Powering Success: 33Across Concludes 6th Annual Hackathon appeared first on 33Across.

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Announcing Vizia for Crimson Hexagon: See the Big Picture

Brandwatch Marketing

Crimson Hexagon customers can now access Brandwatch's data visualization platform Vizia. Read about how Vizia can bring social and marketing insights to life.

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Powering Success: 33Across Concludes 6th Annual Hackathon

33Across

Feelings of pride, triumph, excitement, awe, and maybe a touch of disappointment are running through the 33Across offices as our 6th hackathon just wrapped. In just 24 hours, 10 teams across the US and India worked together to create hacks based on. The post Powering Success: 33Across Concludes 6th Annual Hackathon appeared first on 33Across.

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B2B Marketing Thought Leadership: Declan Mulkeen on Marketing In Education Technology

Strategic-IC

How is Marketing in Education Technology evolving? We interview Head of Global Marketing at Learnlight, Declan Mulkeen, to uncover what's changing and how Learnlight are adapting. Interview Transcript. Who are you and what do you do? I look after the Marketing at Learnlight, I'm Head of Global Marketing. Learnlight is an EdTech company that specialises in providing blended language and soft skills training to corporations around the world.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The ‘Inside’ Story on Televerde’s Workforce and How It May Redefine Business Impact

Content4Demand

The topic of Televerde’s “workforce” has drawn a lot of comments and whispers over the years. Sometimes, there is a bit of a sarcastic tone attached as it’s referred to as the “prison company.” Other times, there is an insinuation that women in correctional facilities aren’t worthy of investment, either because they’re in prison or because of the belief that they aren’t capable of real change.

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Managing a Painful Tradeoff

eDataSource

We were on a call the other day with a major client for whom we do deliverability reporting, analysis and consulting. Many from the client’s email team were on the call, along with the team’s senior manager. We were reporting a four-point drop in their inbox rate over just the past week. For these professionals, who take pride in their usually strong inbox performance, the sudden four-point drop was a serious issue.

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What the Green Smoothie Problem Tells Us About Articulating Solutions [VIDEO]

DivvyHQ

For talented content marketing teams, churning out great content isn’t hard. Creating something that’s interesting and informative and worthy of consumption is the easy part. The hard part – the one that differentiates truly effective content marketers – is harnessing that pivotal ability to move, to persuade, to inspire action. We all know content marketing to be a long game, which involves building an audience, developing trust, and empowering customers to reach the right decisions

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Make No Mistake, It’s Email Automation!

Valasys

More than 50% of companies currently use marketing automation, according to MarTech, a marketing technology forum. Marketing Automation tends to be the cornerstone of marketing strategy for many organizations, acting as a central hub from which campaigns are launched. The reason for this dependence is that marketing automation helps companies in running complex campaigns with fewer resources.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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2019 ONLINE RETAIL MATH: GET THE CHEAT SHEET

Martech Advisor

Large, successful e-commerce companies are looking at five KPIs in 2019 to grow their businesses profitably.

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Transferring Your Marketing Automation Platform: Passing the Reigns – 8 Tips for a Smooth Transition

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. When you’re in a marketing operations position and busy managing day-to-day requests and projects, you may not be actively planning for the day when you move on and someone else needs to take over. You have better things to do. But the day will come when you need to pass the reigns. You might get an awesome new job and move to greener pastures.

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KEY E COMMERCE STRATEGIES FOR 2019: GUIDE TO THE CUSTOMER LIFECYCLE, AI & PERSONALIZATION

Martech Advisor

Forget Ad Hoc Campaigns. Start the new year with a clear, proven e?commerce strategy.