Tue.Dec 03, 2019

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates.

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Planning Assumptions for Marketing and Sales in 2020


2019 has been the year of disruption. From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020.

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Scaling Content Marketing: How to Do It with the Right Tools


In order to scale anything, you must have a repeatable process that generates a desired result. So how might one approach scaling content marketing? Well, let's break it down.

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The Tech Giant’s Guide to Effective Content Marketing

Marketing Insider Group

Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months.

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More Trending

The Secret to a Successful Holiday Shopping Season, Every Year

Modern Marketing

Once again, the holiday season is upon us. Halloween is now a holiday ghost. Thanksgiving is a tiny, speed bump standing between consumers and discounted holiday shopping. This is not newsworthy. What is interesting is the shorter than normal 2019 holiday season, slimmed down to 26 days.

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5 Free, Easy-to-Use Instagram Presets for Stunning Photos


Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they add that extra polish that sets your brand apart. And with more than 25 million businesses on Instagram, a little polish can go a long way.

The Secret to a Successful Holiday Shopping Season, Every Year

Modern Marketing

Once again, the holiday season is upon us. Halloween is now a holiday ghost. Thanksgiving is a tiny, speed bump standing between consumers and discounted holiday shopping. This is not newsworthy. What is interesting is the shorter than normal 2019 holiday season, slimmed down to 26 days.

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Ask a Content Strategist: When Should I Use Gated Content?


The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Predicting the Future of B2B Marketing: 3 Things to Watch For in 2020


The future of marketing is an endlessly fascinating topic. After all, who doesn’t want to know the future? Yet while predicting the future is interesting, there’s no denying that it’s also a serious business.

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How to Get Your Internal SMEs to Write for Your Blog


There is more than one subject matter expert at every company. Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. In reality, many people within your company are thought leaders. .

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Inclusive Design: Making Your Brand Accessible to the Largest Possible Audience

Modern Marketing

Inclusive design is an approach to design that seeks to create products and experiences that are accessible to the widest possible diversity. It’s about designing for everyone, so that the largest possible audience can engage with your brand. Inclusive Design Solutions.

How to Use Facebook Business Manager: A Step-by-Step Guide


If your business uses Facebook, you should be using Facebook Business Manager. It’s an important tool that keeps your Facebook business assets centralized, safe, and organized.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Strategies to Gamify Your Online Courses


Did your parents ever turn one of your childhood chores from a boring, repetitive task into a game? Maybe they added points to a scoreboard every time you took out the trash, and they gave you a treat after earning a certain number of points.

Humans of Marketing: Tyler Brewer


Tyler Brewer, Senior SEO Manager at LogMeIn, spoke to us about how difficult it can be to explain the “why” of certain SEO strategies, and reminded us that it’s important to dig into the past when reporting on SEO victories.

Everything I Needed to Learn About Life, I Learned in Prison


It’s been a decade, but the voice and the words of the judge who sentenced me still rings clear in my mind: “You’ve been sentenced to a term of 10 years in the Arizona Department of Corrections.”

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Square 2 Honored To Be One Of The 2020 Chief Marketer 200

Square 2 Marketing

FOR IMMEDIATE RELEASE. MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com ). Conshohocken, PA – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, has unveiled the 2020 Chief Marketer 200.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Interactive emails are a top trend, but is anyone using them?


Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging.

Now You’re Segmenting With Science: How to Use Quantitative Psychology

Content Marketing Institute

It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know.

The Future is Now: Actionable Insights Directly from your Consumer’s Brain


95% of our decisions are influenced or even made by our subconsciousness. This subconscious is the superfast, automatic part of the brain that filters and processes all that we see and experience throughout the day, without us being aware that this even happens.

How to Create Explainer Videos That Actually Explain Things


If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly. That’s where explainer videos—a popular type of video for businesses —come in. Contents 1. What is an Explainer Video?

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

13 Questions To Help B2B CMOs Get More Out of Your Team's Headshots

Golden Spiral

The Article in 60 Seconds. What are your team’s headshots communicating to prospective buyers? What is yours? Good photos are important — especially in B2B, since they represent the most forward-facing image of your team — but headshots are hard to manage, especially at large companies.

The Evolution of Inbound Marketing

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from?

choozlechat: What is an ad tag? With Hunter Phillips


Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? Hunter Phillips, Product Owner at Choozle: The Office.

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AI Analytics Vs. Traditional Analytics: 3 Essential Differences

Aberdeen HCM Essentials

Data is booming. Analytics solutions are innovating rapidly to keep up with the influx. At the forefront of that innovation is AI.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.