Tue.Dec 03, 2019

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. One of the more effective free options, however, stares advertisers in the face every day. That tool is Google’s search engine results page (SERP).

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Planning Assumptions for Marketing and Sales in 2020


2019 has been the year of disruption. From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020.

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Scaling Content Marketing: How to Do It with the Right Tools


In order to scale anything, you must have a repeatable process that generates a desired result. So how might one approach scaling content marketing? Well, let's break it down. Content Analytics Content Automation Content Management Content Marketing Content Marketing Toolbox Organizational Change Tips & How-Tos analytics calendar collaboration content marketing planning process scaling strategy tools

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The Tech Giant’s Guide to Effective Content Marketing

Marketing Insider Group

Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. And all of this must somehow be tied back into making sales. These factors can make successful content marketing far from a simple task for many technology brands.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Secret to a Successful Holiday Shopping Season, Every Year


Once again, the holiday season is upon us. Halloween is now a holiday ghost. Thanksgiving is a tiny, speed bump standing between consumers and discounted holiday shopping. This is not newsworthy. What is interesting is the shorter than normal 2019 holiday season, slimmed down to 26 days. The last time this happened was 2013 and before that 2002. Most consumers would be unaware of this fact without recent news buzz.

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More Trending

The Secret to a Successful Holiday Shopping Season, Every Year


Once again, the holiday season is upon us. Halloween is now a holiday ghost. Thanksgiving is a tiny, speed bump standing between consumers and discounted holiday shopping. This is not newsworthy. What is interesting is the shorter than normal 2019 holiday season, slimmed down to 26 days. The last time this happened was 2013 and before that 2002. Most consumers would be unaware of this fact without recent news buzz. On the flip side of the coin, retailers have been acutely aware of this fact.

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5 Ways to Promote Your Webinar


Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing

Inclusive Design: Making Your Brand Accessible to the Largest Possible Audience


Inclusive design is an approach to design that seeks to create products and experiences that are accessible to the widest possible diversity. It’s about designing for everyone, so that the largest possible audience can engage with your brand. Inclusive Design Solutions. When adopting inclusive design, it can be helpful to reject the idea of creating personas.

Ask a Content Strategist: When Should I Use Gated Content?


The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco. After a hiatus, Ask a Content Strategist is back by semi-popular demand. I’m like Season 8 of Scrubs ! You’re not overly excited, but you’re pretty okay with it. James from San Francisco definitely is.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

5 Free, Easy-to-Use Instagram Presets for Stunning Photos


Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they add that extra polish that sets your brand apart. And with more than 25 million businesses on Instagram, a little polish can go a long way. Whether you’re new to presets or you consider yourself a preset pro, there’s plenty here for every skill level, including: Free Instagram presets from Hootsuite. A breakdown of what Instagram presets are.

How to Get Your Internal SMEs to Write for Your Blog


There is more than one subject matter expert at every company. Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. In reality, many people within your company are thought leaders. . The way I think of it is, every member of your team is an expert in their own right. Maybe their area of expertise is HR, marketing, sales, customer service, or client retention.

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How to Use Facebook Business Manager: A Step-by-Step Guide


If your business uses Facebook, you should be using Facebook Business Manager. It’s an important tool that keeps your Facebook business assets centralized, safe, and organized. If you’ve been putting off setting up Facebook Business Manager because you weren’t quite sure how it works, we’ve got good news. In just 10 simple steps, this tutorial will teach you how to do everything from setting up your account to placing your first ad.

How to Create Explainer Videos That Actually Explain Things


If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly. That’s where explainer videos—a popular type of video for businesses —come in. Contents 1. What is an Explainer Video? Benefits of Explainer Videos 3. Where to Use Explainer Videos 3.1 Website and Landing Pages 3.2 Social Media and Paid Social 3.3 Crowdfunding Sites and Campaigns 3.4

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Strategies to Gamify Your Online Courses


Did your parents ever turn one of your childhood chores from a boring, repetitive task into a game? Maybe they added points to a scoreboard every time you took out the trash, and they gave you a treat after earning a certain number of points. If this scenario sounds at all familiar, your parents tapped into the power of gamification.

Remote Working: What It Is and How to Get Started


Reading Time: 4 minutes. Everyone seems to be working remote lately—it just might be the future of work. According to a recent survey conducted by Global Workplace Analytics, remote working has grown by 159% since 2005—approximately 4.7 million employees (3.4% of the workforce) now work from home at least half the time. Are you one of them? In part, remote work has grown so popular because tools like Slack and Zoom make telecommuting, or virtual work, possible.

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Everything I Needed to Learn About Life, I Learned in Prison


It’s been a decade, but the voice and the words of the judge who sentenced me still rings clear in my mind: “You’ve been sentenced to a term of 10 years in the Arizona Department of Corrections.” Little did I know at the time, but I was being sent to Perryville Correctional, a prison that is home to several call centers operated by a company called Televerde and staffed by those incarcerated.

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Square 2 Honored To Be One Of The 2020 Chief Marketer 200

Square 2 Marketing

FOR IMMEDIATE RELEASE. MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com ). Conshohocken, PA – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, has unveiled the 2020 Chief Marketer 200. It is the world’s only editorial listing of best-in-class brand engagement and activation agencies. Square 2 was selected as one of the top 18 B2B demand generation agencies in the U.S. “We’ve

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Interactive emails are a top trend, but is anyone using them?


Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy. We asked nearly 2,000 email marketers about their team’s use of interactive email design, and we’re a little surprised by the results.

The Future is Now: Actionable Insights Directly from your Consumer’s Brain


95% of our decisions are influenced or even made by our subconsciousness. This subconscious is the superfast, automatic part of the brain that filters and processes all that we see and experience throughout the day, without us being aware that this even happens. Our brain automatically triggers emotions to influence rational decision making. Therefore our.

Now You’re Segmenting With Science: How to Use Quantitative Psychology

Content Marketing Institute

It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know. Continue reading → The post Now You’re Segmenting With Science: How to Use Quantitative Psychology appeared first on Content Marketing Institute. Company News

Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Table of Contents: What is an Email Marketing Software Platform?

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The Evolution of Inbound Marketing

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now? First, Some History. Before the arrival of the inbound methodology, marketing and advertising were almost completely outbound. According to Peter F.

Three ways to use predictive analytics to grow your business


30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close the deals. Both of these together help finance understand the CLV and educate the whole organization on the acceptable customer acquisition cost to drive the targeted ROI.

choozlechat: What is an ad tag? With Hunter Phillips


Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? Hunter Phillips, Product Owner at Choozle: The Office. HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server.

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13 Questions To Help B2B CMOs Get More Out of Your Team's Headshots

Golden Spiral

The Article in 60 Seconds. What are your team’s headshots communicating to prospective buyers? What is yours? Good photos are important — especially in B2B, since they represent the most forward-facing image of your team — but headshots are hard to manage, especially at large companies. It’s a challenge to come up with a photo solution that's replicable and easy to apply to all. We take a look at 13 questions to help make sure your company’s headshots represent what you want to communicate.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.