Tue.Dec 03, 2019

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates.

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Planning Assumptions for Marketing and Sales in 2020


2019 has been the year of disruption. From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020.

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Scaling Content Marketing: How to Do It with the Right Tools


In order to scale anything, you must have a repeatable process that generates a desired result. So how might one approach scaling content marketing? Well, let's break it down.

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Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Tech Giant’s Guide to Effective Content Marketing

Marketing Insider Group

Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information.

More Trending

5 Ways to Promote Your Webinar


Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing

The Secret to a Successful Holiday Shopping Season, Every Year

Modern Marketing

Once again, the holiday season is upon us. Halloween is now a holiday ghost. Thanksgiving is a tiny, speed bump standing between consumers and discounted holiday shopping. This is not newsworthy. What is interesting is the shorter than normal 2019 holiday season, slimmed down to 26 days.

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Ask a Content Strategist: When Should I Use Gated Content?


The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco.

Inclusive Design: Making Your Brand Accessible to the Largest Possible Audience

Modern Marketing

Inclusive design is an approach to design that seeks to create products and experiences that are accessible to the widest possible diversity. It’s about designing for everyone, so that the largest possible audience can engage with your brand. Inclusive Design Solutions.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Create Explainer Videos That Actually Explain Things


If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly. That’s where explainer videos—a popular type of video for businesses —come in. Contents 1. What is an Explainer Video?

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The Secret to a Successful Holiday Shopping Season, Every Year

Modern Marketing

Once again, the holiday season is upon us. Halloween is now a holiday ghost. Thanksgiving is a tiny, speed bump standing between consumers and discounted holiday shopping. This is not newsworthy. What is interesting is the shorter than normal 2019 holiday season, slimmed down to 26 days.

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13 Questions To Help B2B CMOs Get More Out of Your Team's Headshots

Golden Spiral

The Article in 60 Seconds. What are your team’s headshots communicating to prospective buyers? What is yours? Good photos are important — especially in B2B, since they represent the most forward-facing image of your team — but headshots are hard to manage, especially at large companies.

Predicting the Future of B2B Marketing: 3 Things to Watch For in 2020


The future of marketing is an endlessly fascinating topic. After all, who doesn’t want to know the future? Yet while predicting the future is interesting, there’s no denying that it’s also a serious business.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

5 Free, Easy-to-Use Instagram Presets for Stunning Photos


Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they add that extra polish that sets your brand apart. And with more than 25 million businesses on Instagram, a little polish can go a long way.

Sender Reputation: Your Role in Improving Your Deliverability


My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability.

7 Strategies to Gamify Your Online Courses


Did your parents ever turn one of your childhood chores from a boring, repetitive task into a game? Maybe they added points to a scoreboard every time you took out the trash, and they gave you a treat after earning a certain number of points.

Humans of Marketing: Tyler Brewer


Tyler Brewer, Senior SEO Manager at LogMeIn, spoke to us about how difficult it can be to explain the “why” of certain SEO strategies, and reminded us that it’s important to dig into the past when reporting on SEO victories.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

AI Analytics Vs. Traditional Analytics: 3 Essential Differences


Data is booming. Analytics solutions are innovating rapidly to keep up with the influx. At the forefront of that innovation is AI.

choozlechat: What is an ad tag? With Hunter Phillips


Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? Hunter Phillips, Product Owner at Choozle: The Office.

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How to Conduct A Competitive Topic Analysis [With Example]


Competitive topical analysis reveals gaps in topic coverage and quality issues with the current content. The post How to Conduct A Competitive Topic Analysis [With Example] appeared first on MarketMuse. Content Analysis

The Future is Now: Actionable Insights Directly from your Consumer’s Brain


95% of our decisions are influenced or even made by our subconsciousness. This subconscious is the superfast, automatic part of the brain that filters and processes all that we see and experience throughout the day, without us being aware that this even happens.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

The Evolution of Inbound Marketing

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from?

How to Get Your Internal SMEs to Write for Your Blog


There is more than one subject matter expert at every company. Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. In reality, many people within your company are thought leaders. .

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FTC Updated Influencer Guidelines: What Do They Mean For Influencer Marketing? I Traackr


Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure

Everything I Needed to Learn About Life, I Learned in Prison


It’s been a decade, but the voice and the words of the judge who sentenced me still rings clear in my mind: “You’ve been sentenced to a term of 10 years in the Arizona Department of Corrections.”

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!