Tue.Dec 03, 2019

article thumbnail

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. One of the more effective free options, however, stares advertisers in the face every day.

SERP 157
article thumbnail

Planning Assumptions for Marketing and Sales in 2020

InsightSquared

2019 has been the year of disruption. From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020. There is no foretelling what will be the next big thing in 2020, but sales and marketing leaders can better prepare their teams for changes by turning their planning sessions from a rigid, statistical exercise to a dyn

Planning 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Scaling Content Marketing: How to Do It with the Right Tools

DivvyHQ

In order to scale anything, you must have a repeatable process that generates a desired result. So how might one approach scaling content marketing? Well, let's break it down.

article thumbnail

Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. Pixability recently conducted the “2019 State of Digital Video” report, and statistics showed that the majority of companies are willing to increase their marketing team’s video budget by 1-10% in 2020.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. A manager has to corral the creative team. A writer has to craft the plot or copy. A set designer has to figure out the props. Remember, that’s before the shoot ever starts.

More Trending

article thumbnail

Predictive Intelligence and the Future of B2B Marketing

Zoominfo

What if you could predict a customer’s next move before they even make the decision to make it? In the past, this question was purely hypothetical. But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. What is Predictive Intelligence? Predictive intelligence falls under the artificial intelligence umbrella.

article thumbnail

Ask a Content Strategist: When Should I Use Gated Content?

Contently

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? -James, San Francisco. After a hiatus, Ask a Content Strategist is back by semi-popular demand. I’m like Season 8 of Scrubs ! You’re not overly excited, but you’re pretty okay with it.

article thumbnail

Predicting the Future of B2B Marketing: 3 Things to Watch For in 2020

Engagio

The future of marketing is an endlessly fascinating topic. After all, who doesn’t want to know the future? Yet while predicting the future is interesting, there’s no denying that it’s also a serious business. Whether or not your team accurately predicts the market can determine which business ideas succeed and which fail, where money is invested, and who keeps their jobs.The allusions to crystal balls and marketing in outer space are fun (I just built a whole site with sea creatures in outer spa

article thumbnail

Understand Page Speed, Metrics, and How to Improve Speed with the 9 Best Speed Fixes

Brightedge

As the internet has matured, so have the expectations of customers. They expect websites to load within seconds and they want to start interacting with them nearly instantly. Google has found that 53 percent of mobile users will click off a site that does not load within 3 seconds, which means that failing to optimize […]. The post Understand Page Speed, Metrics, and How to Improve Speed with the 9 Best Speed Fixes appeared first on BrightEdge SEO Blog.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

7 Strategies to Gamify Your Online Courses

Ontraport

Did your parents ever turn one of your childhood chores from a boring, repetitive task into a game? Maybe they added points to a scoreboard every time you took out the trash, and they gave you a treat after earning a certain number of points. If this scenario sounds at all familiar, your parents tapped into the power of gamification. Gamification can easily be applied to your online course and has actually proven to increase engagement and drive referrals — that’s why so many companies are lever

Course 98
article thumbnail

The Future is Now: Actionable Insights Directly from your Consumer’s Brain

Convert

95% of our decisions are influenced or even made by our subconsciousness. This subconscious is the superfast, automatic part of the brain that filters and processes all that we see and experience throughout the day, without us being aware that this even happens. Our brain automatically triggers emotions to influence rational decision making. Therefore our.

Process 97
article thumbnail

The Evolution of Inbound Marketing

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now? First, Some History.

article thumbnail

How to Develop a Content-Driven Backlink Strategy

Brightedge

When search engines evaluate websites, they do not only look at the content on a particular page but also how that page connects to the rest of the digital ecosystem. How other websites and reputable brands engage with your site gives the search engines valuable signals about the authority of your own content. What are […]. The post How to Develop a Content-Driven Backlink Strategy appeared first on BrightEdge SEO Blog.

Content 91
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Essential Web Design Stats for 2020 [New Research]

Hubspot

As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it's your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Additionally, you also need to run your business -- including finding clients, filing accounts, and potentially hiring and managing staff.

Stats 99
article thumbnail

Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today.

article thumbnail

Madison Logic Takes ABM to the Next Level with the New ML Platform

Madison Logic

To do ABM right, B2B marketers need a full toolbox, and those tools need to work together seamlessly – in this case, your marketing automation platform (MAP), your customer relationship management (CRM) software, a way to engage your accounts, and, most importantly, the data that drives it all. True ABM requires these disparate systems to. The post Madison Logic Takes ABM to the Next Level with the New ML Platform appeared first on Madison Logic Blog.

article thumbnail

13 Questions To Help B2B CMOs Get More Out of Your Team's Headshots

Golden Spiral

The Article in 60 Seconds. What are your team’s headshots communicating to prospective buyers? What is yours? Good photos are important — especially in B2B, since they represent the most forward-facing image of your team — but headshots are hard to manage, especially at large companies. It’s a challenge to come up with a photo solution that's replicable and easy to apply to all.

B2B 83
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Now You’re Segmenting With Science: How to Use Quantitative Psychology

Content Marketing Institute

It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know. Continue reading → The post Now You’re Segmenting With Science: How to Use Quantitative Psychology appeared first on Content Marketing Institute.

article thumbnail

How to Get Your Internal SMEs to Write for Your Blog

BenchmarkONE

There is more than one subject matter expert at every company. Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. In reality, many people within your company are thought leaders. . The way I think of it is, every member of your team is an expert in their own right. Maybe their area of expertise is HR, marketing, sales, customer service, or client retention.

SME 84
article thumbnail

How to Write a Call to Action People Actually Want to Click

ClearVoice

There is only one guarantee in B2B content… a call to action (CTA). Everywhere you turn — blogs, emails, landing pages, social media posts, ads, videos, websites, ebooks — a shiny button or punchy one-liner calls to you like a siren from the digital sea. But unlike a siren, you’re rarely hypnotized by what that CTA says because it’s empty, boring, irrelevant, generic… insert adjective of choice.

article thumbnail

AI Analytics Vs. Traditional Analytics: 3 Essential Differences

Aberdeen

Data is booming. Analytics solutions are innovating rapidly to keep up with the influx. At the forefront of that innovation is AI. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Let’s dive into the essential differences. 1. Traditional analytics is static.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

Square 2 Honored To Be One Of The 2020 Chief Marketer 200

Square 2 Marketing

FOR IMMEDIATE RELEASE. MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com ). Conshohocken, PA – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, has unveiled the 2020 Chief Marketer 200. It is the world’s only editorial listing of best-in-class brand engagement and activation agencies.

article thumbnail

How to Create Explainer Videos That Actually Explain Things

Vidyard

If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly. That’s where explainer videos—a popular type of video for businesses —come in. Contents 1. What is an Explainer Video? 2. Benefits of Explainer Videos 3. Where to Use Explainer Videos 3.1 Website and Landing Pages 3.2 Social Media and Paid Social 3.3 Crowdfunding Sites and Campaigns 3.4 Conferences, Presentations, and Ev

article thumbnail

Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands.

article thumbnail

choozlechat: What is an ad tag? With Hunter Phillips

Choozle

Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? Hunter Phillips, Product Owner at Choozle: The Office. HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly?

Tagging 56
article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

6 Steps to Understand and Connect With Your Audience

Martech Advisor

Understanding how brands can engage consumers is critical to success. Here are six steps marketers can take to help them understand and connect better with their audience, says, Bruce McMeekin, Founder and CEO, BKM Marketing. Advertising is deeply intricate — both marketers and consumers have more data, channels, and technologies to choose from than ever before.

Opt-out 66
article thumbnail

Scaling Content Marketing: How to Do It with the Right Tools

DivvyHQ

In order to scale anything, you must have a repeatable process that generates a desired result. So how might one approach scaling content marketing? Well, let's break it down.

article thumbnail

Using AI to Pull Actionable Insights From Sales Calls

Martech Advisor

High-performing sales teams are four times more likely to use some type of AI. Here’s how using AI in sales calls can help you pull actionable insights, enhance your conversations and spread success throughout your team, says, Joe Caprio, VP of Sales, Chorus.ai. The sales industry’s shift from fewer face-to-face interactions to more remote selling has created an enormous amount of new data.