Tue.Jan 16, 2018

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35 Marketing Automation Tools To Personalize Your Customer’s Journey

Marketing Insider Group

One of the most empowering abilities marketers have gained from the digitization of the marketing function is marketing automation. Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […].

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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing.

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4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].

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Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration

KoMarketing Associates

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How Manufacturers and Distributors Can Accelerate Revenue with AI and Predictive Analytics

Lattice

In our new eBook we’ll walk through five different ways in which predictive analytics and AI can enable manufacturers and distributors to dramatically accelerate their revenue by increasing share of wallet.

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Jill Konrath Reveals How She Overcomes a Problem by Reframing It

ViewPoint

In five minutes, Jill Konrath reveals how she reframes a problem and turns it into a challenge which has made a huge difference in her life. This is an outtake from her interview on SLMA where she talks about the five most important things she has learned in business and life: The Most Important Things Jill Konrath Has Learned in Business and Life. "One of the things that I found that really made a difference to me early on was whenever I faced a problem, to not call it a problem.

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What Cards Against Humanity Can Teach Marketers About Content Personalization

Adobe Experience Cloud Blog

Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.” Players match cards containing various risqué phrases to make clever combinations—like Apples to Apples with a hefty dose of vulgarity.

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5 Things Highly Committed Content Marketers Do Better [New UK Research]

Content Marketing Institute

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

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What Is GDPR and How It Affects B2B Marketers

Oktopost

Unless you’ve been living under a rock, by now you should have heard, read or watched something about the General Data Protection Regulation (GDPR) and how it’s going to profoundly affect your future B2B marketing. If you’re still in the dark, let us cover some of the basics that you need to know. We promise […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs. Exhibit Space = 30 percent. Allocate about 30 percent of your trade show budget to the expense of the trade show itself.

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Price Matching Pros and Cons for Online Retailers

Webbiquity

Guest post by Alex Walker. Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market. Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way.

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The Ultimate Guide to Agile Sales

Hubspot

What is agile sales? Agile sales takes project management strategies from the IT world -- such as sprints, daily stand-ups, and constant iteration -- and applies them to selling. This methodology helps sales teams be more flexible, data-driven, and effective. Why should you care about agile? There are three changes in the sales world that should make you sit up and pay attention.

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Tips and Hacks for Selling with Video: Reel Stories from Real Sellers

Vidyard

Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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10 Proven Tips for Better Email Open Rates

Spiralytics

So, you’ve been sending email newsletters and updates to hundreds or even thousands of subscribers in your email list. But when you look at your email open rates, you’re not hitting the numbers you aimed for. It seems, to your dismay, that your emails are not getting opened or read.

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Tips and Hacks for Selling with Video: Reel Stories from Real Sellers

Vidyard

Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.

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The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose

chiefmartech

We’ve just unveiled the agenda for MarTech West , which is expanding this year to the San Jose Convention Center, April 23-24. I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR. If you’re an executive or senior practitioner at the intersection of marketing, technology, and management, you’ll want to a check it out.

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Tips and Hacks for Selling with Video: Reel Stories from Real Sellers

Vidyard

Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Talking Shop Tuesday with Wendy White: How Do You Sell Your Solution?

Outreach

Welcome to Talking Shop Tuesday , where we sit down with sales and marketing leaders to learn their tips for achieving #peakexcellence. Today, we're chatting with marketing executive Wendy White about how sales and marketing teams can sell their solutions.

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Tips and Hacks for Selling with Video: Reel Stories from Real Sellers

Vidyard

Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.

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2018 Experiential Marketing Trend Report

AgencyEA

As brands move away from traditional (and increasingly less effective) channels, the experiences audiences undergo with brands are more critical than ever. ACCESS THE 2018 EA EXPERIENTIAL MARKETING TREND REPORT TO DISCOVER Why brands like Google, Hilton and Adobe are choosing experiential Which new trends are emerging in the industry How familiar event elements will […].

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Top 7 Account-Based Marketing Books: Get Your Strategy Right in 2018

Albacross

Reading Time: 10 Fun-Filled Minutes. So you’ve heard about account-based marketing and you’re wondering how to get started? Or you’ve already launched an ABM campaign and you want to take it to the next level? In either case, we’ve got you covered. As the new year rolls into full swing, we want to make sure you’re equipped with the best information.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up?—?just search a keyword, click on ‘create alert’ and?—?voila?—?we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point. However, it falls short of meeting the expectations of many professionals.

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How To Make Your Sales Career AI-Proof

Nudge.ai

AI, the future of work, and the future of sales. The rapid advance of AI is threatening millions of jobs. Right now, no discipline seems safe. AI systems first tackled purely digital tasks and demonstrated their superiority in everything from transcribing voice data and translating languages to recognizing images and diagnosing medical conditions. But more recently, AI-based systems are tackling the physical world and now can drive cars, build houses, and mow lawns.

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New Year, New Look! Check out FirstSpirit's new design rebrush!

E-Spirit

It’s a new year and time for a new look. Our mission is to provide easy-to-use software that helps you create the most compelling digital experiences.

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Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Bluetext

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be intimidating. In spite of the roadblocks, mobile retargeting can increase reach and engagement far beyond other channels.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Facebook Feed Change: Massive Opportunity for Brands & Publishers

EveryoneSocial

Facebook Feed Changing. No doubt you’ve heard the news: Facebook is going to be further prioritizing posts from your friends and family over posts from brands and publishers. There’s not much to break down; it was pretty well outlined by Mark Zuckerberg in a post (I’ve embedded his complete message at the bottom of this post) and in this video produced by Facebook explaining how the feed changes will work.

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How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"

Hubspot

The phone rang a couple times before he picked up. “Hello?”. “Hi,” I said. “Is this Pat Corpora?”. “Yes, it is.”. “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”. In 1995, Pat published The Doctor’s Vest-Pocket Sampler of Natural Remedies , a piece of direct response mail designed to sell a bigger, more complete book called New Choices in Natural Healing.