Fri.May 13, 2022

As B2B Media Time Grows, Marketers Need These Five Audience Insights

Forrester Digital Transformation

Audience insights are more critical than ever for B2B marketers. Business decision makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media?

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Content Marketing Institute

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize. Continue reading → Company News

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How To Reach Decision-Makers: Simplified Appointment Setting Mantra

Only B2B

If you’re an SDR, scheduling appointments should be at the top of your priority list. This ability will assist you in connecting with a decision-maker with the authority to sign on the dotted line and acquire your product or service.

Scaling secrets: how to use influencer marketing to increase sales and reach

ConvertKit

You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll get a hundred different answers. Some swear by paid ads, others suggest investing in SEO.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

How to Expose Your Competitors in One Click with Domain Analytics 

SEMrush

Domain Analytics can provide you with a number of top-level insights into your competitors. We‘ll show you how right here. Competitor Research

Domain 101

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Using Email Templates? Test These 8 Elements Before You Send

Litmus

Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the email, it’s reusable.

Looking Into SERP Volatility with Semrush Sensor

SEMrush

Google‘s SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving.

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Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms via @sejournal, @martinibuster

Search Engine Journal

Google published details of a breakthrough technology that significantly improves Google's newest cutting edge algorithms. The post Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms appeared first on Search Engine Journal. News SEO

Content Collaboration Trends to Keep on Your Radar

DivvyHQ

Between changes in the way we work (remote, hybrid, etc.) and the ever-increasing competitiveness of most industries, the urgency for content collaboration has never been greater.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Successful Podcasters Share What Makes A Great Podcast Intro via @sejournal, @martinibuster

Search Engine Journal

The right intro sets the podcast on a path to success. Learn how you can set the stage for your audience with these seven tips. The post Successful Podcasters Share What Makes A Great Podcast Intro appeared first on Search Engine Journal. Content Content Creation Content Trends

It’s Time to Elevate the Marketing Ops Role

BrandMaker Blog

This blog was adapted from BrandMaker’s Marketing Ops Now podcast. Go here to listen to the 25-minute podcast between Scott Brinker and Frans Riemersma. Elevating the marketing operations role is not a purpose in itself; it is a way to drive company value.

What’s The Top SEO Focus For 2022? Ask An SEO via @sejournal, @tonynwright

Search Engine Journal

SEO is ongoing and not a set-it-and-forget-it tactic. Here's what you need to focus on for SEO this 2022. The post What’s The Top SEO Focus For 2022? Ask An SEO appeared first on Search Engine Journal. Ask an SEO SEO Strategy

How to Elevate the Marketing Operations Role

BrandMaker Blog

What role should marketing ops play in marketing strategy and execution? Frans Riemersma and Scott Brinker discuss how the marketing operations role can contribute to strategic plans right from the start, rather than just at the operational execution level. . People Podcasts

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The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

LinkedIn Updates Include Improvements To Search Results via @sejournal, @BrianFr07823616

Search Engine Journal

Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews. The post LinkedIn Updates Include Improvements To Search Results appeared first on Search Engine Journal. LinkedIn News

How to Rank On Google Featured Snippets

Valasys

Featured snippets allow you to claim a spot on the first results page of Google, even if your competitors still occupy position #1. Featured snippets take the potential traffic away from competitors, who are occupying different positions in the organic results. Share This Post Shares.

Musk’s Twitter Deal “Temporarily on Hold” via @sejournal, @BrianFr07823616

Search Engine Journal

Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users. The post Musk’s Twitter Deal “Temporarily on Hold” appeared first on Search Engine Journal. News Twitter

3 Ways to Use Intent Data in Marketing

SmartBug Media

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Where are they in the buyer’s journey right now?

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How To Empower Content Teams With Real-Time Log File Insights via @sejournal, @Stevenvvessum

Search Engine Journal

Empower your content team with real-time log file insights, and be amazed by their contribution to the site’s SEO performance! The post How To Empower Content Teams With Real-Time Log File Insights appeared first on Search Engine Journal. Content Strategy SEO

My guide to better B2B email lead generation

Marketing Graham

If B2B lead generation is part of your job, then email marketing should be one of your tools (but not the only tool). You start with good data, ensure email delivery, grab attention and encourage action. No, it’s hard work… but worthwhile.

Meta Lists 6 Culture Codes For Advertisers via @sejournal, @brookeosmundson

Search Engine Journal

Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta. The post Meta Lists 6 Culture Codes For Advertisers appeared first on Search Engine Journal. Facebook News

Should You Hire Someone to Write a Press Release? The Pros & Cons

ClearVoice

Outsourcing press releases—and public relations in general—is quickly becoming a common practice in today’s business landscape. The global revenue of public relations companies is expected to hit $129 billion by 2025. And it’s only going to grow from there.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Contactless Payments: What Is It & Is it Safe?

Hubspot

Imagine it’s the year 3000. You drive your hover car to the plutonium fuel station. You buy snacks and pay for everything with a wave of your hand. If you have a tap card, that last part is already possible. In fact, it’s been possible since the year 1995.

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