Wed.Jul 21, 2021

Implementing B2B Marketing Personalization to Elevate Results and Lead Generation

Launch Marketing

B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. In reality, B2B marketing can be as personal as the best B2C marketing.

9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift.

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Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

KoMarketing Associates

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area.

Key Components of a Product-Led Growth Strategy

Tomorrow People

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Five Reasons to Consider Social Media in Your M&A Planning

Biznology

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Unsurprisingly, I believe this is a critical mistake.

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How to Successfully Rebrand Your Company

Visitor Queue

Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate.

9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

All SEO practitioners tremble every time Google modifies its ranking algorithm. Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google also modifies its advertising platform, not to penalize its users but to empower them.

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Financial Planning for Millenials: How to Connect With a Younger Generation

FMG Suite

Did you know that only 34 percent of millennials with less than $1 million net worth and only 24% of millennial millionaires use a financial advisor ?

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How to Promote Your Live Streams with Email Marketing

Benchmark Email

With more than half of the world’s population using email, it’s one of the best ways to get your message in front of your customers and potential customers.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How a Growing Print Company Sells Direct Mail

MindFire

Wondering how other printers & agencies manage to sell direct mail in today’s digital world? In today’s episode, we go behind the scenes of a successful and growing print company to understand their unique sales process.

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Which Organizational Structure is Better for Your Business?

BenchmarkONE

The key to effective business collaboration isn’t contingent on the type of personality that your team exhibits. It doesn’t depend on what your company does or what it’s selling. While all those areas may contribute in some way, they aren’t solely responsible for achieving effective collaboration. .

How to Make a Lead Generation Quiz (the Easy Way)

Optinmonster

Want to boost engagement on your site with quizzes? Quizzes are a neat way of keeping visitors on your site for longer and giving them something fun to do. In some cases, like in health plans, quizzes are needed to assess the user to find the right plan and move them along in their customer journey.

How to Make Powerful Non-Profit Stewardship Email Journeys that Capture Attention

Litmus

Let’s get this out of the way—there is no single stewardship plan that’s going to apply to all nonprofits. However, my aim is to raise considerations that you may not have had to think about when working in the public or private sectors, outside of the third sector.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Beyond the PDF: Why B2B Content Marketing Demands an Evolution

Content Marketing Institute

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era.

How to Understand User Behavior With Google Analytics via @sejournal, @azarchick

Search Engine Journal

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here's how. The post How to Understand User Behavior With Google Analytics appeared first on Search Engine Journal. Marketing Analytics

July 2021 Beauty Collabs: 4 Influencer Collaborations that Work & Why

Traackr

See an analysis of 4 beauty influencer collabs from 2021, feat. Benefit Cosmetics, Kiko Milano, Shiseido and Channel Beauty

WordPress 5.8 Released With Nearly 300 New Features & Fixes via @sejournal, @martinibuster

Search Engine Journal

A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared first on Search Engine Journal. News WordPress

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to Find Instagram Influencers that Work for Your Business

Hootsuite

The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow your following organically. That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms.

Google’s New 3-Strike Policy – The Checks & Balances via @sejournal, @hoffman8

Search Engine Journal

Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks & Balances appeared first on Search Engine Journal. News Paid Search

Everything You Need to Know About Instagram Reels Ads

Hootsuite

As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform. Instagram launched Reels globally in 2020.

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5 Ways to Take Your Small Business Marketing to the Next Level via @sejournal, @CallRail

Search Engine Journal

A survey of 600 small business owners reveals their marketing strategies and plans in the “new normal.” Here are key takeaways from CallRail's survey. The post 5 Ways to Take Your Small Business Marketing to the Next Level appeared first on Search Engine Journal. Local Search Sponsored Posts

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

7 Brands That Are Winning with Content Marketing (And Why)

DivvyHQ

Industry data would indicate that most B2B brands are using content marketing in their marketing mix, but much of it is not hitting the mark. Doing content right requires a commitment, the right strategy, and high-level creative execution.

3 Simple PageSpeed & Core Web Vital Hacks for WordPress via @sejournal, @beanstalkim

Search Engine Journal

Waited until the last minute and now you need to get your Core Web Vital numbers up? Try these hacks to get it done. The post 3 Simple PageSpeed & Core Web Vital Hacks for WordPress appeared first on Search Engine Journal. SEO WordPress

Embrace SMARKETING: 8 Tips to Align Sales & Marketing for Success

Televerde

There’s a running joke in business that John Gray’s book, “Men Are from Mars, Women Are from Venus,” was really written about sales and marketing. Let’s face it, the relationship between the two teams at most companies is typically described as rocky, if not dysfunctional.

4 Biggest Challenges of Centralizing Operations in HubSpot’s CRM

SmartBug Media

It is no secret that sales and marketing teams have been working through their siloed efforts for years. Service level agreements (SLAs) have been a discussion on the table in hopes to mitigate the disconnect.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.