Fri.Dec 11, 2020

The Role of Artificial Intelligence in Marketing

RockContent

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations.

CTR 172

2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable.

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10 Best Content Marketing Blogs Every Marketer Should Follow

RockContent

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. You want your business to grow and your customer to feel engaged.

Best 190

“No Time Like The Future”

Biznology

In this week’s post, we will be going over three themes rather than a single unified theme.

Spot 113

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

WordPress for small business: benefits and how to get the most out of the platform

RockContent

Having an online presence for your company is essential to operate in any field nowadays. However, not everyone has the resources and expertise to publish a website online. That is why you should consider using WordPress for small business sites. You have probably already heard about WordPress.

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What Is Value Selling And Why Is It So Important

RockContent

Why is Value Selling important? . To answer this question, it is necessary to first understand why selling services in the B2B market is so challenging. This type of customer has difficulties understanding how the product on offer can solve their problems, which creates obstacles in negotiations.

Persona Research: Support Buyer-Focused Content with New Insights

Content4Demand

Few items in the B2B marketer’s tool kits are as helpful as accurate buyer personas and messaging maps. What’s changed for your buyers in this year of dramatic disruption? It may be worth your while to conduct new persona research to understand what they need from you now.

We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap]

Content Marketing Institute

As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week.

How to Create a 3dcart Popup That Boosts Sales (The Easy Way)

Optinmonster

Do you want to use a 3dcart popup to boost your sales? Whether you want to make more sales or grow your email list, popups can help you easily draw your visitors’ attention and convert them into leads and customers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Triblio’s 2020 Year in Review

Triblio

Despite a rocky start, and some speed bumps along the way, 2020 has refreshed our perspective as we move ahead to 2021. We want to thank you for all the support, reading the blog, and helping make this year great! It’s safe to say, you are officially a part of the Triblio community.

9 Salesforce Alternatives You Need to Know About for 2021

SmartBug Media

Guest author Irina Nica is a Senior Marketing Manager at HubSpot , Customer relationship management (CRM) software empowers sales teams to manage customer interactions and data. Salesforce is one of the most prominent CRM software providers.

Adventures in Teamlancing Part 7: How to Manage Hours and Expectations

ClearVoice

For the past six weeks, I’ve been writing a series called Adventures in Teamlancing (catch up on the series here ) and chronicling my own sometimes twisty path from dedicated freelancer to committed teamlancer.

The 'Ethics' You Didn't Know Existed in Design

Hubspot

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

10 LinkedIn Background Photo Tips That Will Make Your Profile Stand Out

Bannersnack

Due to the pandemic, many of us have switched to working from home in the past few months, and networking has moved online. As a result, LinkedIn became more and more popular, reaching 772 million members in October 2020.

2020 Year in Litmus Product Updates: Webinar Recording + Q&A

Litmus

We had a few major updates to the Litmus platform this year to continue helping you send on-brand, error-free emails faster—especially as brands have leaned more heavily into email marketing.

HP – Customer Success Story

SWZD

SWZD created a turnkey program tailored for the HP partner ecosystem, aimed specifically at lead generation and brand awareness, to provide partners maximum benefits with minimum effort. Case Studies Resources

New Faces, The Retail Apocalypse and Predicting the Unpredictable… The November Round-Up

Champion Communications

What have you learn ed from this month’s news agenda ? We discovered that: . Dark Stores , retail stores that cater exclusively to online shopping, will become increasingly popular over the next 6-12 months . We are entering the age of the Everywhere Enterprise, in which.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How a Little-known Marketing Framework Ignited New Client Revenue by 112% — Despite a Pandemic and Economic Recession

MindFire

Marketing & Sales Pros Frustrated by COVID: If in a 90-min training, we teach you a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … Without you having to become some sort of super salesperson ….

Trade 52

Google Index Reports: Our Comprehensive Guide to Understanding site errors

Method and Metric

Not every page on your website is suited for Google’s index. As a marketer, it is your job to make sure that we communicate your wishes to Google or else Google is going to decide for itself, and that often leaves many an SEO smoking at the ears. .

Sites 52

6 Steps to Building an In-House Agency

Ledger Bennett

Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external partners where the challenge lies.

Intent Marketer’s Guide to Programmatic Ads

TrueInfluence

Fed up with old school hit-and-miss advertising campaigns? It’s high time to take a plunge into adtech innovation with this short guide to programmatic advertising.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 Steps to Building an In-House Agency

Ledger Bennett

Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external partners where the challenge lies.

Blog: 4 Tips to Carry Revenue-Generating Teams into the New Year

Conversica

In many ways, 2020 is a year of hibernation as people delay travel plans, socially distance themselves to prevent the spread of COVID-19, and cancel big events.

What’s B2B Retailers Have on Their Wish Lists for 2020

NetLine

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer.

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The Complete Guide to Google Search Console Index Coverage Report

Method and Metric

Not every page on your website is suited for Google’s index. As an SEO, it’s your job to make sure that we communicate your wishes to Google or else Google is going to decide for itself, and that often leaves many an SEO smoking at the ears.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.