Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper.

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Heinz Marketing

DECEMBER 11, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. Inbound marketing focuses on providing content to the buying committee responsible for making a purchase decision for your services or product.

Inbound Marketing 138

Inbound Marketing Planning Top of Funnel Webinar Metrics 138

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper.

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

ClearVoice

DECEMBER 11, 2020

For the past six weeks, I’ve been writing a series called Adventures in Teamlancing (catch up on the series here ) and chronicling my own sometimes twisty path from dedicated freelancer to committed teamlancer. As I started to write this penultimate article in the series, I realized that one of the things I’m most aware of when working on my steady teamlancing gig is the almighty timer tracking my billable hours.

Eye-Tracking 119

Eye-Tracking Copywriting Creativity Fulfillment 119

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SEMrush

DECEMBER 11, 2020

On December 3rd, 2020 Google announced that a core algorithm update was starting to roll out. Check what has happened so far, and which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.

SERP 105

SERP Google Marketing Websites 105

SmartBug Media

DECEMBER 11, 2020

Guest author Irina Nica is a Senior Marketing Manager at HubSpot , Customer relationship management (CRM) software empowers sales teams to manage customer interactions and data. Salesforce is one of the most prominent CRM software providers. However, the most popular CRM isn’t always the best CRM for you. Keep reading to learn: Why businesses might want to switch from Salesforce.

Enterprise Management 97

Enterprise Management Marketing Automation Services Work Management Marketing Management 97

The Daily Egg

DECEMBER 11, 2020

Schools and universities adapt to match businesses’ evolving needs and businesses continuously evolve as new educational methods emerge. It’s a non-stop back and forth that continuously evolves the way people learn, both in school and after. When you introduce our current technological revolution into the mix, you get learning management systems (LMS) that combine the […].

Best Practices 97

Best Practices Education Business 97

Content Marketing Institute

DECEMBER 11, 2020

As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week. Continue reading → The post We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 96

Content Marketing Content Paid Search Agency Companies 96

Hubspot

DECEMBER 11, 2020

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant "Subscribe to our email" CTA popped up -- completely interrupting my experience. I looked around for a "No thanks" button or an "X", but I almost couldn't find one.

Ethics 100

Ethics Design Guidelines Amazon 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Optinmonster

DECEMBER 11, 2020

Do you want to use a 3dcart popup to boost your sales? Whether you want to make more sales or grow your email list, popups can help you easily draw your visitors’ attention and convert them into leads and customers. By the end of this tutorial, you’ll know exactly how to easily create a 3dcart popup that increases your sales. Why Use a 3dcart Popup. 3dcart is one of the popular eCommerce platforms that make it easy to sell your merchandise online.

eCommerce 93

eCommerce Trigger Marketing Template Intent 93

Litmus

DECEMBER 11, 2020

We had a few major updates to the Litmus platform this year to continue helping you send on-brand, error-free emails faster—especially as brands have leaned more heavily into email marketing. In one of our last webinars of the year, Principal Product Manager Scott Epple and Technical Program Manager Chris Tucker Mear walked marketers through our platform updates (did someone say Visual Editor?!).

Webinar Metrics 82

Webinar Metrics Product Work Management Marketing Management 82

Golden Spiral

DECEMBER 11, 2020

Updated from July 23, 2019. 1. Back up Your Claims with Social Proof. In his indelible book, Influence: the Psychology of Persuasion , Robert Cialdini defines and explains the concept of social proof: [Social proof] states that we determine what is correct by finding out what other people think is correct. We view a behavior as correct in a given situation to the degree that we see others performing it.

ROI 62

ROI Marketing Analytics Tools Work Management Case Study 62

SWZD

DECEMBER 11, 2020

SWZD created a turnkey program tailored for the HP partner ecosystem, aimed specifically at lead generation and brand awareness, to provide partners maximum benefits with minimum effort.

Lead Generation 62

Lead Generation Generation Brand Identity Branding 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Champion Communications

DECEMBER 11, 2020

What have you learn ed from this month’s news agenda ? We discovered that: . Dark Stores , retail stores that cater exclusively to online shopping, will become increasingly popular over the next 6-12 months . We are entering the age of the Everywhere Enterprise, in which. work takes place anywhere and data resides everywhere. Twitter is allow ing all employees to work from home forever if i t suits them .

Enterprise Management 62

Enterprise Management Work Management Stats Segmentation 62

Emplifi

DECEMBER 11, 2020

Learn about social media marketing and more with Socialbakers’ podcast.

Conversion 106

Conversion Social Media Social Marketing Media 106

Stevens & Tate

DECEMBER 11, 2020

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. While storytelling is something that can be done via all types of content across all platforms, it’s particularly effective in video content on social media.

Storytelling 59

Storytelling Social Media Video Marketing Social Marketing 59

MindFire

DECEMBER 11, 2020

Marketing & Sales Pros Frustrated by COVID: If in a 90-min training, we teach you a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … Without you having to become some sort of super salesperson …. And if we show you behind the scenes, step-by-step ….

Demand Generation 52

Demand Generation Training Social Networks Network Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Method and Metric

DECEMBER 11, 2020

Not every page on your website is suited for Google’s index. As a marketer, it is your job to make sure that we communicate your wishes to Google or else Google is going to decide for itself, and that often leaves many an SEO smoking at the ears. . Thankfully by using the index coverage reports in Google Search Console, we can get a clearer picture of how Googlebot is interpreting your site. .

Google 52

Google Copyright Validation Tagging 52

Ledger Bennett

DECEMBER 11, 2020

Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external partners where the challenge lies. Getting great creativity and innovation from your partner network is great too but, in a world where you get what you pay for, boy can it be expensive! What if you could get all the experience, product/business knowledge and creativity held within external partners built within an in-house agency framework; way more cost e

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 52

Conversica

DECEMBER 11, 2020

In many ways, 2020 is a year of hibernation as people delay travel plans, socially distance themselves to prevent the spread of COVID-19, and cancel big events. But for revenue-generating teams of Marketers, Salespeople, and Customer Success professionals, the year turned out to be extremely busy as they rapidly adjusted to new challenges. We here at Conversica dealt with many of the same challenges facing our customers.

Webinar Metrics 52

Webinar Metrics Tips Generation Customer Satisfaction 52

Ledger Bennett

DECEMBER 11, 2020

Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external partners where the challenge lies. Getting great creativity and innovation from your partner network is great too but, in a world where you get what you pay for, boy can it be expensive! What if you could get all the experience, product/business knowledge and creativity held within external partners built within an in-house agency framework; way more cost e

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Enjoy! Black Friday. Cyber Monday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Method and Metric

DECEMBER 11, 2020

Not every page on your website is suited for Google’s index. As an SEO, it’s your job to make sure that we communicate your wishes to Google or else Google is going to decide for itself, and that often leaves many an SEO smoking at the ears. And if you’re running a large website, then you also have your crawl budget to contend with. Thankfully, using the index coverage reports in Google Search Console, we can get a clearer picture of how Googlebot is interpreting your site.

Google 52

Google Copyright Validation Tagging 52

The Mx Group

DECEMBER 11, 2020

Creativity 104

Creativity 104

Vidyard

DECEMBER 11, 2020

2020 was the year of video marketing as businesses went all-in on digital. To acknowledge the hard work it took for organizations to shift to digital-first campaigns and experiences, we’ve rounded up the best video marketing examples of 2020 from our Video in Business Awards submissions. The rapid shift to remote work has clearly shown us what works within a digital-first environment and what doesn’t.

Video Marketing 65

Video Marketing Planning Work Management Budget Programs 65

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

DECEMBER 11, 2020

In this week’s post, we will be going over three themes rather than a single unified theme. We will be going over 1) the need for self-awareness into our leadership blind spots and practical tips to mitigate them, including leveraging your existing strengths; 2) the importance of strategic, thoughtful, and audience-specific communication, including tips specific to the COVID pandemic, as well as an array of pragmatic advice, models, etc. for increasing our messaging effectiveness and value

Thought Leadership 118

Thought Leadership Lead Ranking Storytelling Paid Search Agency 118

Content4Demand

DECEMBER 11, 2020

Few items in the B2B marketer’s tool kits are as helpful as accurate buyer personas and messaging maps. What’s changed for your buyers in this year of dramatic disruption? It may be worth your while to conduct new persona research to understand what they need from you now. Persona research was just part of the discussion when we presented our session at the recent Strategy & Planning Series hosted by Demand Gen Report.

Research 98

Research Paid Search Agency Buyer Personas SME 98