Wed.Dec 26, 2018

Use Data Analytics to Refresh Your Customer Profiles This Year

Reachforce

We love marketing data analytics. Anything done in marketing can be doubly improved when utilizing customer insights and marketing data. This includes your customer profile. Marketing Trends

Forgetting Resolutions and More Practical Content Marketing Advice

Content Marketing Institute

It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful….

Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides

Marketing Insider Group

Happy Holidays! Can you believe 2019 is just a few days away! Each year seems to go by faster than the previous one.

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Resources to Help You Execute Your Marketing Strategy in 2019

Act-On

Marketing Strategy

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

2018, you’ve been good to us. In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats.

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More Trending

Eleven Blogs-a-Blogging: ClearVoice’s Top Blog Posts of 2018

ClearVoice

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing.

8 Tips for Automating Your New Customer Onboarding Experience with Hatchbuck

Hatchbuck

When does your customer get the first impression of your business? We often think of our marketing at this moment, or maybe a customer’s first few engagements with a sales team. The truth is, the real impression begins after a client has decided to do business with you.

The Top 10 Sales Engagement Articles in 2018

Outreach

It's been a great year for Sales Engagement! The industry is growing rapidly with more integrations , podcasts , artificial intelligence , funding , and conferences than ever. .

Best Account Based Marketing (ABM) Blogs of 2018

Engagio

As we look back at our blogs from 2018, once again, there’s a lot of them. To make sure you didn’t miss the best ones, we’ve compiled a list of our most popular pieces. This should make for some good holiday reading and get you ready to rock ABM in the new year. Enjoy! – – –.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

2018: A RebelMouse Year in Review

RebelMouse

It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember.

[SPECIAL EDITION] Google News Digest: The Biggest Headlines of 2018

SEMrush

Throughout the year, we’ve been reviewing all the biggest Google news to bring you the latest and most impactful information on search, ads and some other Google-related tools and projects. And now it’s time to take stock. Industry News

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2019 Social Media Trends: Where You Need to Invest Your Efforts Next Year

Oktopost

How to make up for lost organic reach in 2019? Should you leverage Instagram for lead generation? We have all the 2019 social media trends covered. Social Media Marketing B2B Marketing Trends Lead Nurturing Social Media Management Social Media Strategy Social Selling

The Ultimate Guide to Cryptocurrency

Hubspot

When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. I could hardly wrap my mind around it.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Getting Ready for Personalization for B2B Marketing in 2019

Evergage

In the last few days of 2018, you’re probably looking forward to the new year and taking some time to firm up your 2019 marketing strategy. I know there’s a lot to consider, but ask yourself: what role does personalization play in your plan?

Pillars of a Successful Post-Launch Strategy

Launch Marketing

So, you’ve just completed a successful product launch- time to kick back and celebrate the culmination of all your hard work, right? Not quite.

2019 Marketing Predictions: Voice-Activated Emails, CDPs, Video

TowerData

What’s the next big thing in marketing? Wouldn’t we love to know — but we’ll give it our best educated prediction. Email Marketing

A Content Overview for Subject Matter Experts

BOP Design

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company?

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

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How to Boost Your B2B Sales Quickly in 2019

MarketJoy

If you sell to other businesses, you know how challenging it can be to close a sale. It’s not going to get easier anytime soon. Because closing a B2B sale requires you to connect and convince not just one buyer, but several of them.

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There Is No Fold: Myth of the Scroll Below the Fold

SmartBug Media

If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s placed in this seemingly magical space. It’s time to let go of that notion. There is no fold. The concept of “above the fold” is a holdover from print, specifically newspapers, which have an actual fold across the middle of the paper.

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How to Look Back & Plan Ahead with Your Marketing Efforts in December

SnapApp

The end of the year is an exciting time for marketers. There’s the talk of emerging trends in the year ahead, new products, the latest stats , and can’t-miss conferences to plan for. . But with all the bright and shiny newness a fresh year brings, it’s also an important time to pause and assess your digital marketing strategy as a whole. After all, what better time is there to look retrospectively at your overall efforts than at the end of the year?

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

21 Questions to Ask Your Event Lead Management Vendor Before Making a Purchase

Lead Liaison

To download the PDF of this resource, click here. . To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Choosing the right event lead management solution for lead capture will be the most important decision you make. Before signing a contract, here are 21 important questions to ask your vendor.

12 Days of Data Health Analysis

Synthio

Welcome to the 12 Days of Data Health Analysis. Tis the season for cheer and getting into the spirit of giving! During the past 12 days, we’ve put together fun videos discussing the awesome benefits that a data health analysis (DHA) can bring to marketers. You may be wondering; what is a DHA?

5 Ways to Increase Brand Trust with Your Marketing

ClickDimensions

Trust us. Although brands may not say those words directly to their customers, there’s a big push today for organizations to earn customer trust. That’s because without it, customer loyalty and retention are at serious risk or even nonexistent.

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