Wed.Dec 26, 2018

Forgetting Resolutions and More Practical Content Marketing Advice

Content Marketing Institute

It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful….

Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides

Marketing Insider Group

Happy Holidays! Can you believe 2019 is just a few days away! Each year seems to go by faster than the previous one.

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Resources to Help You Execute Your Marketing Strategy in 2019


Marketing Strategy

[SPECIAL EDITION] Google News Digest: The Biggest Headlines of 2018


Throughout the year, we’ve been reviewing all the biggest Google news to bring you the latest and most impactful information on search, ads and some other Google-related tools and projects. And now it’s time to take stock. Industry News

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Eleven Blogs-a-Blogging: ClearVoice’s Top Blog Posts of 2018


Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing.

More Trending

The Top 10 Sales Engagement Articles in 2018


It's been a great year for Sales Engagement! The industry is growing rapidly with more integrations , podcasts , artificial intelligence , funding , and conferences than ever. .

2018: A RebelMouse Year in Review


It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember.

2019 Social Media Trends: Where You Need to Invest Your Efforts Next Year


How to make up for lost organic reach in 2019? Should you leverage Instagram for lead generation? We have all the 2019 social media trends covered. Social Media Marketing B2B Marketing Trends Lead Nurturing Social Media Management Social Media Strategy Social Selling

Year-end Blog Roundup: Most Popular Blogs of 2018


2018, you’ve been good to us. In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Ultimate Guide to Cryptocurrency


When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. I could hardly wrap my mind around it.

Getting Ready for Personalization for B2B Marketing in 2019


In the last few days of 2018, you’re probably looking forward to the new year and taking some time to firm up your 2019 marketing strategy. I know there’s a lot to consider, but ask yourself: what role does personalization play in your plan?

Pillars of a Successful Post-Launch Strategy

Launch Marketing

So, you’ve just completed a successful product launch- time to kick back and celebrate the culmination of all your hard work, right? Not quite.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

A Content Overview for Subject Matter Experts

BOP Design

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company?

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2019 Marketing Predictions: Voice-Activated Emails, CDPs, Video


What’s the next big thing in marketing? Wouldn’t we love to know — but we’ll give it our best educated prediction. Email Marketing

How to Boost Your B2B Sales Quickly in 2019


If you sell to other businesses, you know how challenging it can be to close a sale. It’s not going to get easier anytime soon. Because closing a B2B sale requires you to connect and convince not just one buyer, but several of them.

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8 Tips for Automating Your New Customer Onboarding Experience with Hatchbuck


When does your customer get the first impression of your business? We often think of our marketing at this moment, or maybe a customer’s first few engagements with a sales team. The truth is, the real impression begins after a client has decided to do business with you.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Look Back & Plan Ahead with Your Marketing Efforts in December


The end of the year is an exciting time for marketers. There’s the talk of emerging trends in the year ahead, new products, the latest stats , and can’t-miss conferences to plan for. . But with all the bright and shiny newness a fresh year brings, it’s also an important time to pause and assess your digital marketing strategy as a whole. After all, what better time is there to look retrospectively at your overall efforts than at the end of the year?

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21 Questions to Ask Your Event Lead Management Vendor Before Making a Purchase

Lead Liaison

To download the PDF of this resource, click here. . To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Choosing the right event lead management solution for lead capture will be the most important decision you make. Before signing a contract, here are 21 important questions to ask your vendor.

There Is No Fold: Myth of the Scroll Below the Fold

SmartBug Media

If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s placed in this seemingly magical space. It’s time to let go of that notion. There is no fold. The concept of “above the fold” is a holdover from print, specifically newspapers, which have an actual fold across the middle of the paper.

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2018: A RebelMouse Year in Review


It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

12 Days of Data Health Analysis


Welcome to the 12 Days of Data Health Analysis. Tis the season for cheer and getting into the spirit of giving! During the past 12 days, we’ve put together fun videos discussing the awesome benefits that a data health analysis (DHA) can bring to marketers. You may be wondering; what is a DHA?

5 Ways to Increase Brand Trust with Your Marketing


Trust us. Although brands may not say those words directly to their customers, there’s a big push today for organizations to earn customer trust. That’s because without it, customer loyalty and retention are at serious risk or even nonexistent.

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Be a More Empathetic Content Marketer: Research Techniques


It’s exciting to be a content marketer. If you’re responsible for managing blog posts, infographics, eBooks, case studies, and all your other great content, you have a lot of resources. The post Be a More Empathetic Content Marketer: Research Techniques appeared first on Kapost Blog.