Content Marketing Institute
DECEMBER 26, 2018
It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful…. But we know most of those declarations fail before it’s time to eat lots of chocolate (or bacon) on Valentine’s Day while binge-watching 10 seasons of a hot show on Netflix.
Marketing Insider Group
DECEMBER 26, 2018
Happy Holidays! Can you believe 2019 is just a few days away! Each year seems to go by faster than the previous one. Although some of you might be looking forward to the new year, those out there who have yet to implement a 2019 content marketing strategy that meets your goals may be wishing you can rewind […]. The post Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides appeared first on Marketing Insider Group.
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Hubspot
DECEMBER 26, 2018
Whether you want to free yourself from the personal and financial restrictions of employment, or you just want to supplement your salary with some extra spending money, working for yourself or starting and growing a business has never been easier -- and there's never been a greater choice of roles to choose from. Below are 22 incredible freelance and small business opportunities in a variety of different industries you can start working on today.
ClearVoice
DECEMBER 26, 2018
Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. Sure, the year had some highs and some lows, but as long as we learned along the way, then we are better content marketers for it. Of course, whether or not we learn is up to us.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Oktopost
DECEMBER 26, 2018
How to make up for lost organic reach in 2019? Should you leverage Instagram for lead generation? We have all the 2019 social media trends covered.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Engagio
DECEMBER 26, 2018
As we look back at our blogs from 2018, once again, there’s a lot of them. To make sure you didn’t miss the best ones, we’ve compiled a list of our most popular pieces. This should make for some good holiday reading and get you ready to rock ABM in the new year. Enjoy! – – –. How to Avoid the ABM Trough of Disillusionment. There’s a lot of hype around ABM, and rightfully so.
Outreach
DECEMBER 26, 2018
It's been a great year for Sales Engagement! The industry is growing rapidly with more integrations , podcasts , artificial intelligence , funding , and conferences than ever. . If you're reading this now, you are probably regularly (or at least dabble in) reading the Outreach blog to stay up to date on product news, the latest best practices, and what's going on in the space in general.
BenchmarkONE
DECEMBER 26, 2018
When does your customer get the first impression of your business? We often think of our marketing at this moment, or maybe a customer’s first few engagements with a sales team. The truth is, the real impression begins after a client has decided to do business with you. This is the moment you either meet, exceed, or fail to live up to your new customer’s expectations.
SmartBug Media
DECEMBER 26, 2018
If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s placed in this seemingly magical space. It’s time to let go of that notion. There is no fold. The concept of “above the fold” is a holdover from print, specifically newspapers, which have an actual fold across the middle of the paper.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
DECEMBER 26, 2018
When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. I could hardly wrap my mind around it. I was this emoji personified: ??. How could a brand new (albeit invisible ) currency work?
ClickDimensions
DECEMBER 26, 2018
Trust us. Although brands may not say those words directly to their customers, there’s a big push today for organizations to earn customer trust. That’s because without it, customer loyalty and retention are at serious risk or even nonexistent. Fortunately, the marketing strategies and tactics you use to convert and connect with your customers can go a long way towards earning and maintaining their trust.
SnapApp
DECEMBER 26, 2018
The end of the year is an exciting time for marketers. There’s the talk of emerging trends in the year ahead, new products, the latest stats , and can’t-miss conferences to plan for. . But with all the bright and shiny newness a fresh year brings, it’s also an important time to pause and assess your digital marketing strategy as a whole. After all, what better time is there to look retrospectively at your overall efforts than at the end of the year?
EveryoneSocial
DECEMBER 26, 2018
How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human? Why do we have to work so hard to be human? Shouldn’t it come more natural? Is technology making us more or less human?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
DECEMBER 26, 2018
In the last few days of 2018, you’re probably looking forward to the new year and taking some time to firm up your 2019 marketing strategy. I know there’s a lot to consider, but ask yourself: what role does personalization play in your plan?
Launch Marketing
DECEMBER 26, 2018
So, you’ve just completed a successful product launch- time to kick back and celebrate the culmination of all your hard work, right? Not quite. A successfully executed launch is something to be excited about, but without a rock-solid follow-up strategy, all the buzz and energy it generates will fizzle out. Elements of follow-up strategy can vary greatly depending on the nature of the product, service or solution launched, team capacity and bandwidth, and other factors unique to your company.
RebelMouse
DECEMBER 26, 2018
It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.
BOP Design
DECEMBER 26, 2018
Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? Whether this is your first time or 50th time as the subject matter expert for a piece of B2B marketing content, we’ve got a few quick tips to ensure it’s a smooth, painless process for you (and your marketing team).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
MarketJoy
DECEMBER 26, 2018
If you sell to other businesses, you know how challenging it can be to close a sale. It’s not going to get easier anytime soon. Why? Because closing a B2B sale requires you to connect and convince not just one buyer, but several of them. And according to one report from Harvard Business Review , the number of people involved in B2B solutions purchases has climbed from an average of 5.4 two years ago to 6.8 today.
LeadSquared
DECEMBER 26, 2018
There was a time, quite a few years ago, when every website you visited had a visitor counter on it. Sometimes the counter showed only a few visitors, sometimes it showed millions of visitors. Aside from the fact that these numbers could easily be faked, the best sites were considered to be the ones with the highest numbers. As far as the site owners were concerned (assuming the numbers were real) all they needed was a large number of visitors to be successful.
RebelMouse
DECEMBER 26, 2018
It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
TowerData
DECEMBER 26, 2018
What’s the next big thing in marketing? Wouldn’t we love to know — but we’ll give it our best educated prediction.
DiscoverOrg
DECEMBER 26, 2018
2018, you’ve been good to us. In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats. As we try to fill in the blanks for our customers and prospects, and offer up our own hard-won lessons learned to our community – a few gems stood out.
Lead Liaison
DECEMBER 26, 2018
To download the PDF of this resource, click here. . To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Choosing the right event lead management solution for lead capture will be the most important decision you make.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Kapost
DECEMBER 26, 2018
It’s exciting to be a content marketer. If you’re responsible for managing blog posts, infographics, eBooks, case studies, and all your other great content, you have a lot of resources. The post Be a More Empathetic Content Marketer: Research Techniques appeared first on Kapost Blog.
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