ClearVoice

DECEMBER 26, 2019

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Tap into #hashtagholidays throughout the year. There is power in relevancy. When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Through social media, we lose the human interaction and the ability to experience non-verbal communication.

Social Media 126

Social Media Media Ideal Customer Profiles Work Management 126

Content Marketing Institute

DECEMBER 26, 2019

Ever hear a word or phrase differently after you heard it a million times? That aha moment often comes courtesy of a deep thinker and relayed by a great storyteller. Explore five of those from Robert Rose’s 2019 weekly notes. Continue reading → The post 5 Misunderstandings That Sabotage Your Content Marketing appeared first on Content Marketing Institute.

Content Marketing 105

Content Marketing Storytelling Content Paid Search Agency 105

ClearVoice

DECEMBER 26, 2019

There is power in relevancy. When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Through social media, we lose the human interaction and the ability to experience non-verbal communication. However, there are opportunities to build connections with people across the world, and it can be through socially relevant holidays that we celebrate primarily online.

Social Media 98

Social Media Media Ideal Customer Profiles Content 98

Martech Advisor

DECEMBER 26, 2019

Sweet or savory, healthy or junk, vegan or meaty – the food industry has a lot on its plate. As customers’ taste evolve, so does food marketing. In this article, we uncover the food marketing trends that’ll consume marketers in the year to come. Food is an integral part of the holidays. We plan our holidays around food. Did you know the month of December is loaded with special food days?

Trends 92

Trends Planning Marketing & Strategy Social Media 92

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convert

DECEMBER 26, 2019

Google Analytics is a digital marketing tool that allows business owners to analyze the clicks, feedbacks, and visits on their websites and business social media accounts. As a business owner, it is quite beneficial for you to set up E-commerce tracking as it would help you to know how to improve your page to suit.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Social Media 92

Moz

DECEMBER 26, 2019

Posted by NikiMosier What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Hey, Moz fans. Here's another edition of Whiteboard Friday.

Keywords 65

Keywords Advertising Benchmark SERP Webinar Metrics 65

Martech Advisor

DECEMBER 26, 2019

The top marketing job now has the highest turnover rate among the entire C-suite – and it’s not just about turnover. Major companies have all seen CMOs leave—or ushered them out. But what explains these trends? And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. It’s a role that requires a deep understanding of the data, of the business on multiple levels, and how it runs.

CMO 65

CMO Training ROI Enterprise Management 65

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. By using proven techniques, your site can rank more highly in search results for the terms that matter most, helping you to increase better-qualified leads.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Outgrow

DECEMBER 26, 2019

19 Personalization Statistics you Need To Know In 2019. Marketers have always vouched for personalization. In fact, we can't help but think Thanos got it right the first time around. Personalization in your marketing initiatives should be perfectly balanced, as all things should be. Personalized content has been a blessing to the world of marketing.

Statistics 70

Statistics Personalization Outgrow Purchase Intent 70

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Political ads have a conversion rate 10 times higher and a click-through rate (CTR) three times higher compared with non-political ads.” We’re very proud of our work with campaigns on the LiveIntent platform, which reaches 250 million verified people mo

CTR 63

CTR Paid Search Agency Ads Conversion 63

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Markempa

DECEMBER 26, 2019

In marketing, it is easy to look at the recipients you are scheduling your next email to as numbers. However, those numbers are people and when is the last time you asked yourself if your email is going to provide value to them? An Entrepreneur, Author, Speaker, Host of the B2B Roundtable Show, and the Founder & CEO of markempa, Brian Carroll, challenges marketers to not get lost in the numbers on their email lists, but to go back to their roots, which is caring for and helping their buyers.

Practices 52

Practices Marketing Tactics Email Marketing 52

ClearVoice

DECEMBER 26, 2019

There is power in relevancy. When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Through social media, we lose the human interaction and the ability to experience non-verbal communication. However, there are opportunities to build connections with people across the world, and it can be through socially relevant holidays that we celebrate primarily online.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Outgrow

DECEMBER 26, 2019

Why App Demos Should Be More Interactive. If content is king, does that make interactive content the emperor? We’ve known for a while now that the average attention span is in decline. In fact, most users will land on your website or app and stay engaged for a mere 15 seconds , if you’re lucky. So how can you expect people to ever learn how to use your product, website or application if they lack focus?

Outgrow 40

Outgrow Enterprise Management SME Work Management 40

Martech Advisor

DECEMBER 26, 2019

AI’s promise doesn’t solely lie in its ability to increase business efficiency, but also in its ability to bridge the gap between businesses and consumers. AI-enhanced communications allow for increased personalization and condensation of information, fortifying customer trust and the customer experience, says, Rob Krugman, Chief Digital Officer, Broadridge.

Marketing AI 58

Marketing AI Ideal Customer Profiles Personalization Paid Search Agency 58

Attendify

DECEMBER 26, 2019

While their assembly may may make event pros across the world groan, there’s no doubt that swag bags breed excitement in attendees. After all, who doesn’t love free stuff? But as the meetings and events industry embraces a new era of sustainability, the environmental impact of these branded goodies also must be considered. After all, studies show that a 1,000-person, three-day event generates 5670 kg (12,500 lbs) of trash, and we know from experience that a large portion of swag items end

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

Martech Advisor

DECEMBER 26, 2019

In a world overwhelmed with content, marketers can ensure their story stands out, writes, Sairam Vedam, CMO, Kore.ai. Customer-centricity is a buzzword marketers love. To produce content that’s relevant to customers and serves their needs is an overwhelming concern for any marketer. But most marketers fail in their quest. Because, in the name of marketing what they end up doing is brag about their product development, advertising campaign or sales strategy.

Marketing Automation Services 52

Marketing Automation Services Content Multi-Channel Distribution 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Attendify

DECEMBER 26, 2019

While their assembly may may make event pros across the world groan, there’s no doubt that swag bags breed excitement in attendees. After all, who doesn’t love free stuff? But as the meetings and events industry embraces a new era of sustainability, the environmental impact of these branded goodies also must be considered. After all, studies show that a 1,000-person, three-day event generates 5670 kg (12,500 lbs) of trash, and we know from experience that a large portion of swag items end

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

Stevens & Tate

DECEMBER 26, 2019

The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept of a vlog is simple — it’s a blog in video form.

Business 71

Business Mobile Marketing Youtube Storytelling 71

Outbrain

DECEMBER 26, 2019

Commercial companies trying to grow their customer base or expand their business often rely on content marketing. But with content marketing forever gaining in popularity, it’s becoming harder for businesses to stand out from the crowd. This is particularly difficult for small businesses who do not have the large budgets or manpower available to bigger companies.

Small Business Marketing 53

Small Business Marketing Tips Content Marketing Planning 53