Marketing Insider Group

MAY 24, 2018

Companies spend nearly $40 billion on CRM software, and up to 60 percent of those systems fail to meet companies’ expectations. That’s a lot of money to spend for a dismal return. It’s not that salespeople and marketers don’t need help organizing their day or capitalizing on leads. On the contrary, salespeople spend just a […]. The post 3 Tools That Will Truly Boost Your Sales and Marketing Team’s Performance appeared first on Marketing Insider Group.

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Tools Paid Search Agency CRM Organic Leads 150

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress.

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Microsite Content Advertising Agencies Lead Ranking 106

Act-On

MAY 24, 2018

Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.

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Landing Pages Conversion Generation Leads 100

Webbiquity

MAY 24, 2018

Marketers are now spending, on average, 25% of their overall budgets on content marketing. Yes, you read that right. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it. To help you achieve those objectives, here’s an engaging infographic showcasing top actionable content marketing tips for today’s marketers.

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Tips Content Marketing Lead Ranking Lead Scoring 239

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Biznology

MAY 24, 2018

Before I begin my post, I’d also like to invite you to the next Biznology webinar on July 10th, where Mike Moran is going to interview me about trends in B2B marketing. Having been happily self-employed for half my marketing career, I hesitate to give career advice. But when asked, I have plenty of opinions to share on how to grow and thrive as a marketing professional.

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Tips Landing Pages Case Study Case Studies 190

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign.

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Campaigns Planning Paid Search Agency Sample 134

Hubspot

MAY 24, 2018

It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them -- all in one place.”. If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is a useful tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business.

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Facebook Work Management Marketing Management Business 100

Televerde

MAY 24, 2018

Veteran sales executive to drive enterprise business growth for global sales and marketing leader . (May 24, 2018 – Phoenix, AZ) . Televerde , the global sales and marketing solutions provider, has selected Vince McLain as its Chief Sales Officer (CSO). Vince brings significant experience leading sales teams in the digital marketing and sales operations spaces.

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Demand Generation Advertising Agencies Internet Marketing Demand 65

Hubspot

MAY 24, 2018

Brian Halligan sent this note to all HubSpot employees this morning: Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. I imagine you got a few as well. The irony is hard to miss. Rather than making a sarcastic joke, though, I actually welcome these notifications. These companies are trying to get on the right side of history, complying with GDPR, the General Data Protection Regulation enacted by the European Union, which goes into effect today.

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Hubspot Transparency Differentiation Vendors 73

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Launch Marketing

MAY 24, 2018

Preparing your tech company up to the point of launching it requires plenty of long hours, careful planning and hard work to make your big day seem effortless and polished. A really successful launch can make it all worth it, and can help put your company on the right foot to start generating leads, building brand awareness and make an impact in your industry.

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Paid Search Agency Promotion B2B Marketing Planning 57

Hubspot

MAY 24, 2018

Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options. The alert, says Facebook, is "similar" to the one received by users in the European Union (EU), as required by the General Data Protection Regulation (GDPR), which comes into force this Friday. But now, Facebook users worldwide will receive an alert in their News Feeds -- an "interruption," as Facebook lightly calls it -- asking them to review privacy and data contro

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Privacy Facebook Privacy Protection Ideal Customer Profiles 68

Hinge Marketing

MAY 24, 2018

?. To cultivate successful referrals that result in new business, make sure your website achieves these three things. Video Transcription. Referral business, we all know how important that is in terms of driving growth in professional services. But one of two things usually happens, either we get the wrong referrals or we hear from our clients and referral sources that they are referring us, but we’re not getting any phone calls.

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Video Marketing RFP Education Paper 51

Hubspot

MAY 24, 2018

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them. The History of These Changes. These latest developments come after months of efforts by Facebook to emphasize its focus on election transparency -- particularly after revelations were made that the platform was weaponized by foreign actors to spread

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Paid Search Agency Facebook Ads Transparency 68

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! The forms, available for Sponsored Content and Sponsored InMail, allow us marketers to collect even more quality leads from our ads, whilst offering LinkedIn members a seamless, simple experience with a pre-filled form.

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Lead Generation Linkedin Demand Generation Agencies Generation 53

Proteus B2B Marketing

MAY 24, 2018

Often, we’ll ask a prospective B2B client, “How long has it been since your last SEO audit?”. While some will answer that they’ve never commissioned a site audit, the ones that have previously had an organic search audit of their site, may say, “Yeah, we did that about five years ago.” That’s simply too long. Likely, too much has changed in those years, not only in terms of the site, but also in the people who care for and feed it.

SEO 48

SEO B2B Acquisitions Ad Agencies 48

Engagio

MAY 24, 2018

Craig Rosenberg stopped by Engagio HQ last week for a quick chat about ABM. I always learn something new talking with Craig, so I decided to record our conversation. In fact, I may even start publishing more Friday vlogs like this one. For those if you who don’t know Craig, he’s the Chief Analyst at TOPO, a leading sales and marketing analyst firm. The question that I asked him was, “What have we learned in the last few years about ABM, and how can we apply that going forward?”.

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Account Based Marketing ABM Lead Ranking Marketing Automation Services 48

Outreach

MAY 24, 2018

Time spent on the phone is the most important time in a customer-facing rep’s day. In fact, 92% of customer interactions happen over the phone. We want to make those moments as easy and frictionless as possible so you can get to meaningful conversations faster. We’re excited to bring you brand new inbound voicemail functionality to Outreach Voice to make your calling experience more efficient and effective.

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Outreach Buzz Efficiency Conversion 51

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeadSquared

MAY 24, 2018

Marketing Automation is indispensable for marketers. But , despite the name, automation can impact sales! How you ask? It aids the entire process by plugging the leaks in the system, aligning sales and marketing in creating a streamlined revenue model. The whole idea of automation is to let it take care of mundane and routine tasks, while people continue to work on making strategical decisions.

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Automation Cross-Selling Ad Building Marketing Automation Services 45

Heinz Marketing

MAY 24, 2018

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Every Thursday ll feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Enterprise Management 41

Enterprise Management Work Management Planning Marketing Management 41

Conversica

MAY 24, 2018

In our previous post related to Conversica and GDPR, we explained that in GDPR terms, Conversica is a “data processor” and our customers are typically “data controllers”. We outlined the steps we have been taking as a processor to make it easier for our customers, as controllers, to achieve compliance with their obligations under the General Data Protection Regulation (aka the “GDPR”).

Paid Search Agency 40

Paid Search Agency Terms and Conditions Privacy Marketing Automation Services 40

Televerde

MAY 24, 2018

Social media: the virtual marketplace. The advent of social media has given marketing and sales new ways to connect to prospects and clients. Social platforms such as LinkedIn and Twitter give buyers the ability to self-educate, answer questions, and connect with the brands and solutions they find interesting or relevant to their needs. At the same time, social platforms enable sellers to provide thought leadership, build a social footprint and share the value and functionality of their services

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Social Media Social Marketing Media SME 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Terminus

MAY 24, 2018

Easily See New Accounts That Are Engaging on Your Website and Fit Your Ideal Customer Profile. Almost a year ago, Terminus introduced our account-based web analytics solution, Visitor ID , to our customers. Visitor ID empowers you to see how your account-based advertising is driving your target accounts to engage on your website, even if they don’t directly click on your ads.

Ideal Customer Profiles 20

Ideal Customer Profiles Brand Identity Branding Outreach 20

KoMarketing Associates

MAY 24, 2018

In the competitive and flooded online world we live in today, there is no straightforward recipe for content marketing success. Constantly crafting and publishing new content does not promise success. B2B marketers must always be on their toes by continuously looking for new ways to stand out and create truly great content. Creating valuable and engaging content is only be half the battle, as content marketers must also make sure they are reaching the right people, at the right time.

B2B Marketing 151

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 151

Terminus

MAY 24, 2018

Easily See New Accounts That are Engaging on Your Website and Fit Your Ideal Customer Profile. Almost a year ago, Terminus introduced our account-based web analytics solution, Visitor ID , to our customers. Visitor ID empowers you to see how your account-based advertising is driving your target accounts to engage on your website, even if they don’t directly click on your ads.

Ideal Customer Profiles 20

Ideal Customer Profiles Brand Identity Branding Outreach 20

LeadSquared

MAY 24, 2018

In the world so wide, we are all intertwined by various networks. To take advantage of these networks you may not need a good tool but a clever hack. Rishabh a serial entrepreneur talks about growth hacking strategies used by top growth hackers at Mapplinks to leverage digital channels for rapid growth. If you are interested in smart tactics to gain advantage for your business, do listen to this webinar.

Keywords 52

Keywords Lead Scoring Lead Ranking Ethics 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Standard

MAY 24, 2018

B2C marketers have all the fun. At least, that’s what most people think. After all, B2C marketing is all about being relatable and entertaining, while boring whitepapers and PowerPoint presentations are typically what passes for visual content in B2B marketing. On the other hand, a B2C consumer that engages with your content and follows your brand might not necessarily have a strong intent to make the purchase.

B2B Marketing 75

B2B Marketing Content Marketing Brand Identity Branding 75

LeadSquared

MAY 24, 2018

In the world so wide, we are all intertwined by various networks. To take advantage of these networks you may not need a good tool but a clever hack. Rishabh a serial entrepreneur talks about growth hacking strategies used by top growth hackers at Mapplinks to leverage digital channels for rapid growth. If you are interested in smart tactics to gain advantage for your business, do listen to this webinar.

Lead Scoring 53

Lead Scoring Lead Ranking Keywords Ethics 53

Zoominfo

MAY 24, 2018

In an age where digital messaging heavily influences the way we communicate, it should come as no surprise that in-person professional events continue to be a mainstay marketing solution for companies. According to the 2018 Event Marketing Benchmarks Report that surveyed over 400 mid- to senior level event marketers, 95% of respondents state that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world ( source ).

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Practices Brand Identity Branding Best Practices 185