5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads
KoMarketing Associates
JUNE 3, 2020
Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity. It is now time to look beyond traditional paid ad formats and start taking the conversation directly to the user. Over the last few years, LinkedIn has been developing ads that directly talk with users within their messaging platform, InMail. “ Message Ads ” (formally Sponsored InMail) was
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