Wed.Jun 03, 2020

article thumbnail

5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads

KoMarketing Associates

Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity. It is now time to look beyond traditional paid ad formats and start taking the conversation directly to the user. Over the last few years, LinkedIn has been developing ads that directly talk with users within their messaging platform, InMail. “ Message Ads ” (formally Sponsored InMail) was

article thumbnail

Covid-19 Lessons for B2B Marketers

Biznology

The global pandemic is affecting every area of our lives and our businesses today. I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. Roger McDonald. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Steps to Create Empathetic Content Right Now [Examples]

Content Marketing Institute

Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading → The post 5 Steps to Create Empathetic Content Right Now [Examples] appeared first on Content Marketing Institute.

Examples 144
article thumbnail

5 Content Marketing Action Items During a Pandemic via @mansidhorda

Search Engine Journal

Modify your content marketing plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going. The post 5 Content Marketing Action Items During a Pandemic via @mansidhorda appeared first on Search Engine Journal.

Planning 137
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

SharpSpring Stands with the Black Community

Sharpspring

This is an internal letter sent to our company today. However, in order to show our unwavering public support for the Black community, we are also sharing it here. Once again our world shatters. America’s long history of racism, discrimination, and intolerance is again on full display… and it’s infuriating. Heartbreaking. Maddening. The senselessness of it is overwhelming.

More Trending

article thumbnail

The Best YouTube Video Formats for 2020

Bannersnack

Starting a YouTube channel can be complicated, nerve-racking, and time-consuming, given all the things that go into creating content and putting it out there. Along with the creative part, you also have to consider the technical side of the process, and that would be the format for your videos. You’ll have to make sure that […].

Youtube 104
article thumbnail

Creating Meaningful Social Media Relationships through Content: An Interview with Jon Frederick of Nickelodeon

Brandpoint

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers. They are responsible for editorial, fan engagement and programming strategies for all of the channels. Jon will be speaking on a virtual panel at the SMSS session “ Creating Meaningful Social Media Relationships through Content ,” where the panelists will be discussing best

article thumbnail

Marketing tool stack used by high-growth companies in Silicon Valley

DrumUp

Reading Time: 5 minutes In Silicon Valley, high-growth tech companies and growth-focused startups know the value of excellent marketing tools. You simply cannot have a good marketing campaign or advertising plan without a set of tools to make collaboration and automation easier. This is more true than even in.

article thumbnail

9 Ways to Crush the End of a Blog Post

Hubspot

When I graduated from college a few years ago, there were a couple of lessons that stuck with me. First, as a journalism student, I was taught to never write a conclusion for an article. While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. Second, in my screenwriting class, I learned that every sentence you write should either move your story forward or reveal information.

Youtube 101
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

The Rising Era of Sales Enablement

PureB2B

Any company worth its salt must grow larger as an organization to accommodate growing business operations. At the same time, however, companies have to be aware that the larger the company grows, the more it has to change as an organization. Unfortunately, this period of growth is where most companies struggle as communication tends to break. This is where sales enablement comes in to support company expansion.Sales enablement provides employees with the necessary tools, information and content

article thumbnail

How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Sometimes it can be confusing and overwhelming. Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns.

PPC 99
article thumbnail

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

ClickZ

30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation. 21% of marketers pulled creatives to prevent looking insensitive. Social media ads saw the biggest set back while print and TV ads followed. Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising.

article thumbnail

How to Create a Landing Page: The Simple Step-by-Step Guide

Hubspot

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content. I also noticed a few things that separated this particular webpage from others.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How CMC Markets manages digital on a global scale

Bannerflow

Fintech moves fast and for CMC Markets being timely with its messaging is crucial. Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. CMC Markets is one of the world’s leading online financial trading providers. It offers a web-based trading platform, as well as native mobile apps, enabling clients to perform a vast number of different trades.

article thumbnail

How to Add a WooCommerce Announcement Bar (the Easy Way)

Optinmonster

Your WooCommerce store has amazing content, killer products, and unbeatable deals. The only problem? You need your customers to know about it. A WooCommerce announcement bar can be the perfect solution to draw your customers’ attention where you want it. That way, you can better serve them by making sure your customers never miss out on what you have to offer.

article thumbnail

SEO Now Research For B2B Tech

Brightedge

As states rolled out social distancing orders, BrightEdge began a deep dive into the digital world and the shift in search behaviors. We discovered that SEO is more important now than it ever has been before. We also discovered where search trends are headed in the future. In this installment of our series on SEO now for the B2B tech industry, we’ll look at how B2B tech companies are handling the transition to online operations.

article thumbnail

Consumers Share What Communications Work (and Don’t) During COVID-19

SendGrid

We surveyed 244 customers to learn how they want to be communicated with during COVID-19. The results may surprise you. The post Consumers Share What Communications Work (and Don’t) During COVID-19 appeared first on SendGrid.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Micro Influencer Marketing Benefits

Stevens & Tate

Influencer marketing has been growing in popularity over the past few years. The idea is simple: connect with someone who has hundreds of thousands (if not millions) of followers on social media. By connecting with an influencer, you in effect obtain access to their audience. As a result, you can significantly boost brand awareness as well as increase your own audience.

article thumbnail

The Rising Era of Sales Enablement

PureB2B

Any company worth its value must grow larger as an organization to accommodate growing business operations. At the same time, however, companies have to be aware that the larger the company grows, the more it has to change as an organization. Unfortunately, this period of growth is where most companies struggle as communication tends to break. This is where sales enablement comes in to support company expansion.

article thumbnail

May Coverage Highlights

Champion Communications

Wow – what a month! In May, we were delighted to launch partnerships with two new clients – Claremont and Go Instore – to provide both businesses with UK PR. We also secured some brilliant coverage in top tier publications and wanted to share some of our biggest wins with you. MobileIron. Why MobileIron CEO Simon Biddiscombe isn’t scared – Diginomica.

article thumbnail

The Rising Era of Sales Enablement

PureB2B

Any company worth its value must grow larger as an organization to accommodate growing business operations. At the same time, however, companies have to be aware that the larger the company grows, the more it has to change as an organization. Unfortunately, this period of growth is where most companies struggle as communication tends to break. This is where sales enablement comes in to support company expansion.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

ClickZ

30-second summary: Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women. Betches created “Quarantainment programming” to address the growing COVID-19 crisis. Quarantainment [entertainment during quarantine] is the overarching name for the content Betches is producing while everyone’s stuck at home – an assortment of content intended to entertain, inform, and comfort Betches’s audience.

article thumbnail

How Dynamic Content Makes Your Marketing More Personal

Hubspot

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon's site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time.

article thumbnail

7 Best Zapier Integrations for Sales People

Visitor Queue

We have all been there, spending countless hours pouring over data to understand who needs more lead nurturing and whom you can prioritize following up with. Spending time on lead generating efforts, combining that data to understand whom your sales team should follow up with and making sure they have the right information, can be […]. The post 7 Best Zapier Integrations for Sales People appeared first on Blog Visitor Queue.

article thumbnail

B2B CX - We have the power to change

Really B2B

In such challenging times we’re all looking at how best to invest our time, effort and budget to make a positive difference. Of course, there are many ways to do this, but to me one of the best places to start as a B2B marketer is customer experience. I’d say the B2B experience is so much more personal than in B2C. Often a B2C purchase is quick, forgettable and far less emotive whereas in B2B the experience can last a lot longer and let’s face it we all want to be seen to have made the right dec

article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Political digital advertising: Strategies & best practices

Choozle

Courthouse meet and greets aren’t enough to take home a win on election night anymore. As demographics in the electorate shift, political digital advertising campaigns need to be able to change the playbook and adapt to new technology that will propel them to victory. Using programmatic advertising and tapping into online ad inventory, modern campaigns are able to reach larger, far more diverse audiences than what has been previously possible in the advertising world.

article thumbnail

Guide to Sales Enablement, From a Sales Rep

BenchmarkONE

Your sales team needs to be enabled if they’re going to do their best, and the marketing department is integral to making that happen. There are four imperatives to successful sales enablement : training, strategy, metrics and resources. And it’s in regards to that last imperative that marketing can really make a difference. Sales rely on content and resources from marketing to assist them in their conversations with leads and, hopefully, guide them to purchase.

article thumbnail

How to use LinkedIn to boost your SEO and get results

accelerate agency

There’s a good chance if you are reading this that you have a LinkedIn account. Whether you really know why you’ve got one is another matter. Many people join LinkedIn because they like the idea of a social network for professionals. Others do so because they’ve been asked or told to somewhere along the way. However, whatever the reason, what’s clear is that most users fail to make the most of the platform.