Marketing Insider Group
JANUARY 30, 2018
Most CMOs know exactly what they are looking for when hiring marketers. Creative problem solving. Original vision. Leadership, perseverance, some grit. A mind brimming with brilliance. And, of course, skills and experience in the area you are hiring for. Great. What you want is clear. But, as every marketing manager and CMO knows, actually finding […].
Webbiquity
JANUARY 30, 2018
Google Analytics (GA) is the baseline in website traffic monitoring tools. It’s estimated that nearly 70% of the top 10,000 sites on the web use it, as do 55% of the top one million sites. But while GA is wildly popular (and free), it definitely has its limitations. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online.
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KoMarketing Associates
JANUARY 30, 2018
Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues. Another layer of complication is that you will most likely have to go to different sources to find it.
Zoominfo
JANUARY 30, 2018
If you’re not familiar with push notifications, here’s a very basic definition: Push notifications are messages that come from an app or website that appear on a subscriber’s desktop computer or mobile device—even if they’re not on that particular company’s website. Businesses everywhere use push notifications to deliver content and important updates to customers and website visitors.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
KoMarketing Associates
JANUARY 30, 2018
New research suggests that more customers are turning to video content, and as they do so, marketers appear to be ready to adapt to the growing trend. Wyzowl recently conducted “The State of Video Marketing 2018” survey to gauge how both customers and marketers are utilizing video content. The research found that the average customer now watches more than an hour-and-a-half of online video content per day.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
JANUARY 30, 2018
When I travel or visit friends for get-togethers, dinner parties, or movie nights, I often ditch my laptop at home. However, there’s such a thing as herd immunity in computing: there’s generally a desktop or laptop not that far away. My SPYRUS drive. I generally have my ThinkPad Windows laptop, my Samsung S6 Active, an actual USB thumb drive, and probably my $50 Amazon Kindle Fire.
Oktopost
JANUARY 30, 2018
How do you align your B2B marketing approach with the shifting technological landscape? Do you embrace new tools and trends? Or do you sit back, waiting to see how these developments play out, while your competitors dive in head first? At the rate of change we’re seeing today, being an early adopter can keep you […].
Onalytica B2B
JANUARY 30, 2018
The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The article hones in on one company in particular, Devumi. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn.
Navigate the Channel
JANUARY 30, 2018
The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers. If you own, manage or advertise for a business, it is imperative you win the online marketing battle.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Televerde
JANUARY 30, 2018
Congratulations on making it to the last installment of our blog series about achieving success as a modern marketer! In this series, we’ve touched on the value of marketing technology , engagement planning , data intelligence , and content attribution in your quest toward increased revenue generation, and now we’re going to wrap things up with a look at the more human element of modern marketing — inside sales.
EMagine B2B Blog
JANUARY 30, 2018
2018 is poised to be a big year for SEO, and many digital marketers are feverishly guessing which best practices will change, and which will stay. Before we launched headfirst into 2018, Google—the leading authority on organic search and overall SEO—confirmed that it had been tweaking its crawling and ranking algorithm to better reflect the observed changes in user-behavior, and would continue to do so into the new year.
RightOn Interactive
JANUARY 30, 2018
Today, on my way to a lunch meeting, I received a phone call on my mobile phone. I didn’t recognize the phone number, but it was similar to a number.
DealSignal
JANUARY 30, 2018
Account-Based Marketing is gaining popularity because it works. As buying teams become larger and buyer journeys become more complex, B2B marketing and sales teams are increasingly moving to account-based marketing and account-based sales. Why? Because it works. As noted on the infographic below, research from industry analysts and associations has found that ABM is helping marketing and sales teams increase their conversion rates, close larger deals, save valuable prospecting time – and it deli
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
EMagine B2B Blog
JANUARY 30, 2018
2018 is poised to be a big year for SEO, and many digital marketers are feverishly guessing which best practices will change, and which will stay. Before we launched headfirst into 2018, Google—the leading authority on organic search and overall SEO—confirmed that it had been tweaking its crawling and ranking algorithm to better reflect the observed changes in user-behavior, and would continue to do so into the new year.
DivvyHQ
JANUARY 30, 2018
Back in 2013, more than 60% of marketers reported they were creating at least one piece of content every day. Flash forward to 2017, and the internet has become a minefield where content explodes in our faces at every turn. As marketers, our most valuable currency is attention, and for years we’ve been clawing desperately to gain it from would-be customers on the internet.
Mereo
JANUARY 30, 2018
Mereo founder and President, Jay Mitchell , was featured in the world renown sales and marketing publication, Top Sales Magazine this month. See excerpt below and download complete magazine here. But how can leadership achieve “dynamic and adaptable” sales and marketing processes? Sales and marketing still need to collaborate. Regardless whether part of the sales or marketing team, each member of an organization is working toward a shared revenue performance goal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Point
JANUARY 30, 2018
In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers. In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data.
Content Marketing Institute
JANUARY 30, 2018
Have you ever had one of those days where you wish you could start your content marketing team over? One of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire) as needed? That moment of frustration likely ended quickly because you knew firing your content team wasn’t an option and probably wasn’t the best solution.
EveryoneSocial
JANUARY 30, 2018
Sales Enablement Predictions for the New Year. Here are a few sales enablement predictions to pay attention to in 2018 and beyond. Thought we’d start a new tradition over here at EveryoneSocial, inspired by Rand Fishkin over at Moz : our top 9 sales enablement predictions for the year. Towards the beginning of each year we’ll lay out our predictions, then at the end of the year, we’ll review them to see how we did.
Hubspot
JANUARY 30, 2018
Sales meetings are crucial to a sales team’s success … when done properly. But a poorly-run, disorganized meeting isn’t just inconvenient, it’s a waste of everyone’s time. Over my career, I’ve learned how to run productive sales meetings that last 20 minutes -- no longer. My system lets us cover all the bases without spending too much time on a single agenda item.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
JANUARY 30, 2018
As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a seamless experience to your customers.
Hubspot
JANUARY 30, 2018
Influencer marketing has skyrocketed since it first made its mark. That's very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible.
SnapApp
JANUARY 30, 2018
. Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention. . . But here’s the thing: . Infographics aren’t just great for grabbing a reader’s attention. . They get shares , which helps you reach and engage a new audience. . They rank for keywords , allowing you to fill difficult search ranking placements with engaging content. .
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