Marketing Insider Group

FEBRUARY 8, 2018

On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […]. The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group.

Case Study 206

Case Study Case Studies Studies Facebook 206

Adobe Experience Cloud Blog

FEBRUARY 8, 2018

Social media has created many exciting phenomena. One of the most interesting is that of the influencer. Often these are ordinary people, made famous by their catchy or creative posts. Other times they are more traditionally famous people. Either way, these influencers can make a pretty good living by promoting brands or products to their large group of followers.

Social Media 134

Social Media Thought Leadership Marketo Paid Search Agency 134

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What things, exactly? She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns.

Mobile Advertising 101

Mobile Advertising Advertising Agencies Advertisements Advertising 101

Hubspot

FEBRUARY 8, 2018

As a sales professional, you’re sending emails all day, every day. Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? What if you’re below average and have room to improve? Maybe your current rate is 20%. With a few changes, you increase to 30%. Let’s do some quick math. For every 100 emails, you get 10 booked meetings.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

FEBRUARY 8, 2018

By Matt Heinz, President of Heinz Marketing. Is Inc Magazines’ “ How I Work ” a favorite of yours? or maybe, Lifehacker’s This Is How I Work Series? Mine too. For some time we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders answering “How I Work” questions ( starting with my own answers). Check out the updated the questions below.

Work Management 84

Work Management Paper Marketing Management Paid Search Agency 84

Convert

FEBRUARY 8, 2018

Editors Note: Best practices change—so does this blog. This article was originally published March 7, 2017. It’s been updated for accuracy and usefulness February 8, 2018. So it’s 2018. Last year, in the US alone, 156 billion dollars was spent in mobile ecommerce. And that number is projected only to grow. Every company must have.

Optimization 77

Optimization eCommerce Practices Best Practices 77

Content Standard

FEBRUARY 8, 2018

Most marketers are acquainted with the blessings of marketing automation technology. Simple automation solutions have allowed humans to outsource the most tedious aspects of their jobs to their computer counterparts. Chatbots have reduced the human capital required to offer online chat support, while programmatic ad buying saves marketers from time-consuming tasks related to purchasing online ad space.

Marketing AI 69

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 69

Convert

FEBRUARY 8, 2018

Editors Note: Best practices change—so does this blog. This article was originally published February 22, 2017. It’s been updated for accuracy and usefulness February 9, 2018. Cart abandonment is the most frustrating way to lose money. You got a prospect to your site! You got them to browse! They selected an item (or many!) and.

Practices 75

Practices Best Practices 75

Content Standard

FEBRUARY 8, 2018

My machines know my name. Whether it’s part of some slow-boil eventual robot takeover or a simple byproduct of a personalization strategy that’s meant to improve my life, it feels strange to see my name pop up all over my email inbox, get populated in display ads, and hear it spoken by my Alexa from one room and Google Home in the other.

Marketing & Strategy 67

Marketing & Strategy Marketing Strategy Personalization Content 67

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Navigate the Channel

FEBRUARY 8, 2018

As our world becomes more trapped in technology, you can bet that your big customers will expect more personalization than ever. This is just how customers work – in the absence of huge technological divides, buyers often choose business partners over customer service issues. Here are the best and most creative ways to really build your rapport when conducting sales.

B2B Sales 56

B2B Sales Ad Building B2B Work Management 56

33Across

FEBRUARY 8, 2018

Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next. The post What’s in Store for Ad Tech This Year appeared first on 33Across.

Ads 48

Ads Features Media 48

Leadspace

FEBRUARY 8, 2018

Just as one marketing buzzwords seems to be fading into the background (take a bow, ABM), another one pops up to take its place. Artificial Intelligence (AI) is fast emerging as B2B marketing’s newest and brightest shiny toy. Everyone seems to be talking about it; new “AI” and “Machine Learning” startups are materializing every week, while many existing companies are suddenly “discovering” that they do AI too.

B2B 48

B2B Account Based Marketing ABM Startups 48

33Across

FEBRUARY 8, 2018

Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next.

Ads 48

Ads Media 48

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Semcasting

FEBRUARY 8, 2018

Now that Super Bowl LII is behind us, teams across the NFL have started their official break. When they return, free agency and the draft will capture the hot stove. At the same time, the marketing departments of these teams will also begin outlining their strategies for the next season. Resources will be allocated across multiple marketing channels ranging from cable TV, radio and online advertising.

Lead Scoring 40

Lead Scoring Lead Ranking Allocation Advertising Agencies 40

33Across

FEBRUARY 8, 2018

Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next.

Ads 48

Ads Media 48

Outreach

FEBRUARY 8, 2018

Today, we released a small but mighty new sequencing capability to make your account based sales workflow even more actionable. Now you can sequence prospects (individually or in groups) from the accounts page. What this means for you: an easier way to select multiple similar companies you want to reach out to and mindfully sequence targeted prospects or personas from those companies without spamming entire organizations.

CAN-SPAM 40

CAN-SPAM Organization Companies 40

Terminus

FEBRUARY 8, 2018

B2B Marketing Exchange 2018 is taking place in Scottsdale from February 19–21, and my team at Terminus is already packing our sunscreen and swag in preparation. While I’m thrilled to have the chance to network with some of the sharpest B2B marketers out there, I’m not going to lie — I’m also pretty excited for some of that warm Arizona sunshine in the the middle of winter.

Account Based Marketing 22

Account Based Marketing ABM First-Mover Advantage Conference 22

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KoMarketing Associates

FEBRUARY 8, 2018

Finding the right audience is essential to any B2B paid advertising campaign. To reach that audience, it comes as no surprise that companies are expanding their paid efforts beyond simply search advertising. LinkedIn is especially appealing because it offers advertisers something unique: direct access to over 500 million business-focused individuals.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

Biznology

FEBRUARY 8, 2018

Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their deepest concerns, telling your salesperson everything you’d want to know about how to help them — and how you can sell them what they need. But you ignore everything this salesperson wants to share with you about what they’ve learned.

Best Practices 169

Best Practices Marketing Analytics Tools Business Marketing Prospects 169

Zoominfo

FEBRUARY 8, 2018

B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Yet, a staggering 80% of marketers also say their lead generation efforts are only slightly or somewhat effective ( source ). So we’ll pose this question: How can marketers quickly and easily improve their lead generation efforts?

Landing Pages 195

Landing Pages Lead Generation Sales Qualified Leads Optimization 195

Only B2B

FEBRUARY 8, 2018

GDPR Data Portability | 6 Risks You Must Consider. Nowadays businesses are busy as a beaver complying themselves with the GDPR before the clock hits May 2018. Every single business dealing with clients in EU are bothered about the consequences they might face after the GDPR storm hits the ground. Well, if all this sounds blot from the blue for you then let us just cast a glance over what we know and what should we know.

Act-On 94

Act-On Paid Search Agency Demand Generation Agencies Order 94

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

FEBRUARY 8, 2018

We live in an age where it seems like privacy comes at a premium. It feels like the number of headlines we see about data breaches, for example, come at a higher (and troubling) frequency every year. Many of us wonder what we need to do to protect ourselves. Freeze our credit? Use a different password for every last online shopping site, bank account, and other logins?

FAQ 71

FAQ Privacy Work Management Software 71

Launch Marketing

FEBRUARY 8, 2018

Website performance is something that most B2B executives, frankly, don’t pay proper attention to. Sometimes it’s simply a matter of unintentional neglect, where competing demands for time push website performance farther down the priority pole. In other instances, leaders may consistently devote time to assessing their website and its performance but spend that time looking at the wrong things.

Marketing Websites 48

Marketing Websites B2B Thought Leadership Marketing Automation Services B2B 48

Webbiquity

FEBRUARY 8, 2018

Guest post by Johan Boles. As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Thankfully, when done correctly, email marketing is a almost surefire bet. In fact, it’s the top way to get the highest ROI for your marketing dollars.

Stats 242

Stats Email Marketing Marketing & Strategy PPC 242