InsightSquared

DECEMBER 18, 2017

Sales teams are notorious for their traditions that spark friendly competition among their reps — gongs, chants, spiffs and more. To up the competitive ante just a bit more, sales organizations also use leaderboards. Each time a rep wins a deal or hits a goal, the leaderboard activates on large screen TVs, triggering the reps’ “song” to play. The songs — some are more crowd pleasers than others — can be heard throughout the office, which often elicits excessive cheering and cla

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Curation Activities Organization Process 219

NuSpark Consulting

DECEMBER 18, 2017

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content. Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Marketing Insider Group

DECEMBER 18, 2017

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […]. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group.

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Content Marketing Curation Content Creativity 205

KoMarketing Associates

DECEMBER 18, 2017

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement.

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Acquisitions B2B Marketing B2B Verticals 178

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Webinar Metrics

Tomorrow People

DECEMBER 18, 2017

Don’t settle for any more turtle doves! Find out what to ask for this Christmas for a more successful content marketing strategy in 2018. All you want for Christmas is content marketing success, so here’s a day-by-day tip list to hand over to your true love (marketing agency!) to ensure you’re able to sing about your ROI this Christmas. Day 1: BE Strategic.

Planning 0

Planning B2B Thought Leadership Tips Content Marketing 0

Biznology

DECEMBER 18, 2017

Lesson for leaders. Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being interrupted, people will know how to succeed immediately with their “best step” and options. Next, your ads and content will fit you. What people see and consume will be what they like.

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Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Marketing Insider Group

DECEMBER 18, 2017

Even as marketers, we need to ensure that our home on the web is handled. It needs to be set up correctly, as well as maintained. The following two issues are not as much fun as planning the next marketing strategy. They are not as interesting as running a content marketing campaign. So, what do […]. The post Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site appeared first on Marketing Insider Group.

Planning 138

Planning Marketing & Strategy Marketing Strategy Marketing 138

Content Marketing Institute

DECEMBER 18, 2017

This is my last article for a while, so I really wanted this one to make an impact and stay with you. Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). Occasionally, I’ll do an interview where someone will ask: “What’s the one thing you did that made the greatest impact to where you are at now?”.

Activities 109

Activities Sample Planning Lead Ranking 109

Content Standard

DECEMBER 18, 2017

There’s a very painful moment that happens for many social media managers working to grow their brand’s audience. It usually happens within the first few weeks of settling on a site-tracking scheme that will allow your team to evaluate what your social audience actually does after clicking through to your page. And often, the answer is “not much.” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and

Loyalty 101

Loyalty Lead Scoring Lead Ranking Brand Identity 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Kapost

DECEMBER 18, 2017

Establishing your product messaging is a continually evolving process. If you’re doing it right, your product should see a variety of iterations and updates, sometimes quite a few over the. The post The Secret to Great Product Messaging appeared first on Kapost Content Marketing Blog.

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Product Process Content Marketing Content 73

Industrial Marketing Today

DECEMBER 18, 2017

As 2017 draws to a close, I’d like to thank all of you for being regular readers of this blog. Some of you have become new clients. I truly appreciate your confidence and the loyalty of existing clients. Your support and patronage helped us make 2017 the most successful year in my industrial marketing company’s […] The post Happy Holidays by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

Loyalty 60

Loyalty Paid Search Agency Marketing Websites Content 60

EveryoneSocial

DECEMBER 18, 2017

Employee Advocacy Launch: Steps for Success. Thanks to social media, the lines are blurring between our professional and personal lives. While this may seem like a scary thing, it’s actually a great opportunity, both for us as individual people and for the businesses we work for. Enter employee advocacy , which is about building your very own influencer network by socially enabling people in your own workforce.

Ideal Customer Profiles 69

Ideal Customer Profiles Training Social Media Network Marketing 69

Spiralytics

DECEMBER 18, 2017

When you’re building a brand from scratch, a good first start is to arm yourself with the appropriate tools that make it easier to understand trends and position your content. However, there are plenty of other things you can do as well.

Buy 59

Buy Marketing Websites Trends Positioning 59

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Social Media

chiefmartech

DECEMBER 18, 2017

This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) or Part 2: Microservices & APIs (2018 Update) , you might want to start there. 3. VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

BOP Design

DECEMBER 18, 2017

The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load? First things first, how long does it take your B2B website to load?

Marketing Websites 53

Marketing Websites B2B Lead Scoring Lead Ranking 53

Alaniz

DECEMBER 18, 2017

The post How to Use Powtoons to Create an Animated Video Fast (30 minutes!) appeared first on Alaniz Marketing.

Video Marketing 75

Video Marketing Marketing 75

Heinz Marketing

DECEMBER 18, 2017

By Brenna Lofquist , Marketing Coordinator for Heinz Marketing. There’s been a lot of hullaballoo around marketing attribution this year, mainly because it’s such a large component for any successful marketing campaign. Attribution connects marketing to sales data including revenue, and that data allows B2B marketers to accurately assess what is working and what isn’t from different channels, campaigns, and even content.

Marketing Attribution 50

Marketing Attribution Multi-Touch Attribution B2B Marketing Full Circle Insights 50

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Alaniz

DECEMBER 18, 2017

The post How to Turn a Blog into a Video in Minutes Using Lumen5 appeared first on Alaniz Marketing.

Video Marketing 70

Video Marketing Marketing 70

Heinz Marketing

DECEMBER 18, 2017

The free ebook published by IC Kollectif, Disrupting the Function of IC: A Global Perspective , provides a rich source of insight into the forces at work in the internal communications industry today. In this eight-part series, I’ll be taking a deep dive into each chapter of the book, bringing you key takeaways from its 30 renowned contributors. Today I’m examining Chapter Four: the Leadership Role of IC Professionals.

Thought Leadership 41

Thought Leadership Work Management Organic Leads Consulting 41

Blend Marketing

DECEMBER 18, 2017

The company that understands their buyers' questions and answers them with content can beat their larger competition where it matters, in search and social media, for a much lower budget.

Content Marketing 40

Content Marketing Content Paid Search Agency Social Media 40

Heinz Marketing

DECEMBER 18, 2017

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

Paid Search Agency 40

Paid Search Agency Verticals Enterprise Management Interactive Marketing 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

E-Spirit

DECEMBER 18, 2017

Content marketers around the world know that technology is changing faster than many businesses can handle and that the pace of change is increasing.

Content 40

Content Content Marketing Business Marketing 40

Versium

DECEMBER 18, 2017

The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc.

Email Campaigns 40

Email Campaigns Practices Campaigns Best Practices 40

BuzzSumo

DECEMBER 18, 2017

Business to business content (B2B) is often overshadowed by consumer content that gets millions of views and shares. We felt it was time to bring it out of the shadows, to celebrate the best B2B content of 2017 and to learn about engaging business audiences. Creating business content is complex. It has to satisfy various needs such as raising awareness, driving traffic, generating leads and ultimately converting customers.

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B2B Case Studies Case Study Business 111

Adobe Experience Cloud Blog

DECEMBER 18, 2017

Competitive intelligence is a critical piece of most sales cycles and often a top concern for sales teams. Sales teams that do not have the right intelligence (intel) face the potential to feel discredited, or ill-prepared in front of prospects during the sales cycle. As a marketer with a deep partnership our sales teams, every feedback cycle, the top thing we hear is that sales teams want is more competitive intelligence, more enablement on said intel, and more customer-facing collateral to hel

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Sales Cycle Thought Leadership Work Management Planning 133

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Standard

DECEMBER 18, 2017

Somewhere between my five-year-old phone dying at 30 percent battery and reviving it to discover all of my personalizations wiped, I realized it might be time to replace it. Should be easy—I like to think I’m tech-savvy enough to make an informed decision. But from the moment I made my first smartphone-related search, I realized I was in well over my head.

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Top of Funnel Buy Brand Identity Branding 44