Sun.Oct 23, 2016

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Fast Track Your Sales with New Tools

DiscoverOrg

The idea of supercharging your sales is nothing new. We are all racing toward our quotas, wanting to find a better way to get a rolling start at the beginning of the quarter. Our payout depends on it. Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close.

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

by Delwar Hossain. The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. For good reasons too. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers.

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The Essentials of Account-Based Marketing

PureB2B

In the modern business era, adopting an Account-Based Marketing (ABM) approach is increasingly becoming recognized as a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played a huge role in this evolution.

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Social Media Marketing Strategy Essentials – Webinar Recording and FAQs

LeadSquared

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. But how do you make the most of it? Which is the best platform to invest in? Are you doing it right? If not, what should you be doing better? Plagued with such questions? That is exactly what Aditi Ohri , is trying to answer in this webinar.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Essentials of Account-Based Marketing

PureB2B

In the modern business era, adopting an Account-Based Marketing (ABM) approach is increasingly becoming recognized as a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played a huge role in this evolution.

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HeidiTaylor Marketing is one year old!

TaylorMadeIn KEW

I can hardly believe that an entire year has passed since I left the corporate world and started my own business. And it’s been an amazing year. I’m happier than I’ve ever been, every day doing work that I love, and incredibly, earning more while working less. But for most of my working life I never thought I would go into business for myself because only ‘entrepreneurs’ start their own businesses and I just didn’t think of myself as an entrepreneur.

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The Unfinished Business of Marketing-Sales Alignment

B2B Marketing Directions

A little over six years ago, I published a blog post that discussed the need for a more collaborative relationship between marketing and sales. Since 2010, I've written about various aspects of marketing-sales alignment 22 times. I certainly wasn't the first person to discuss the disconnect that frequently exists between marketing and sales or the need for better marketing-sales alignment.